Where are the Problem Spots on Your Website’s Home Page? >>. During yesterday’s webinar on “Successful Nonprofit Websites: How to Make Your Website Work for You,” I asked participants to rank their own websites on 8 of the 10 criteria we discussed. About 30 people participated, mostly from small nonprofits, producing some interesting results from their own evaluations of their websites. 56% said that their website didn’t allow visitors to sign-up for email communication at all. Only 11% said their email newsletter sign-up form appeared either within their site template (and thus on every page) or at least on all of the major pages of the site. Getting people to your website is the hard part. Don’t let them just disappear back into cyberspace. Encourage visitors to stay in touch with you by signing up for an email newsletter, action alerts, or whatever you’d like to call your email correspondence. In contrast, only 27% said they didn’t offer visitors a way to donate online. 72% own just a single domain name.
Wish you’d joined us? P.S. Video email: current practices. Latest posts | Feed | By Mark Brownlow While we were making eyes and blushing at social media, video email has quietly baked some muffins, spread a blanket and invited us to a rather promising picnic. So it's time to follow-up the last overview and see where we are today and how organizations are using the tactic in their emails... Previously, "video email" really meant using email to bring people to video content on a website. Many times when you see vendors talking about "video email services," this is what they actually mean.
But things have changed. We can now broadly think about two categories of video email: click-to-view video (the reader clicks through to a website to see the video) and video in email (the video actually plays in the email itself). Click-to-view video Video content is obviously a big deal right now. Do email subscribers like clicking through to videos? Anna Yeaman presents some stats from emails sent out by a specialist retailer. And Melinda Baxter notes: 1. 2. 3. 4. Podcasting « Social Media University, Global (SMUG) Mobile Web Best Practices 1.0. Become an Email Marketing Expert - the complete guide for web de.