Many Eyes: Visualization Options. Data visualization & visual design. Tes. End the age of gotham-everywhere If you’ve attended a movie or generally looked at things in the past five years, you’ll know that we’re in the age of ubiquitous gotham. The MPAA has switched to Gotham for their ratings screens. If you pay attention to the previews before a movie, it’s now the go-to font for all movie titles. Obama’s 2008 campaign standardized on Gotham and Sentinel (another H&FJ face) for their celebrated visual identity. In 2012, Obama switched things up and standardized on Sentinel and Gotham. Code for America uses these two excellent fonts on our website via the H&FJ cloud service.
Gotham is the inception horn of typefaces. It’s a major, inescapable part of the visual landscape, and I think it needs a boycott. You might be interested to know that the celebrated type foundry Hoefler & Frere-Jones who created the typeface is going through an acrimonious divorce right now. :::DAEM::: A visual exploration on mapping complex networks.