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301 Redirect - How to create Redirects. 301 Redirect 301 redirect is the most efficient and Search Engine Friendly method for webpage redirection.

301 Redirect - How to create Redirects

It's not that hard to implement and it should preserve your search engine rankings for that particular page. If you have to change file names or move pages around, it's the safest option. The code "301" is interpreted as "moved permanently". You can Test your redirection with Search Engine Friendly Redirect Checker Below are a Couple of methods to implement URL Redirection via code and htaccess redirect IIS Redirect In internet services manager, right click on the file or folder you wish to redirect Select the radio titled "a redirection to a URL". ColdFusion Redirect PHP Redirect ASP Redirect ASP .NET Redirect JSP (Java) Redirect CGI PERL Redirect $q = new CGI; print $q->redirect(" Ruby on Rails Redirect def old_action headers["Status"] = "301 Moved Permanently" redirect_to " end.

2011 Search Engine Ranking Factors. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms.

2011 Search Engine Ranking Factors

We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs. Note that these factors are not "proof" of what search engines use to rank websites, but simply show the characteristics of web pages that tend to rank higher.

The Periodic Table Of SEO Ranking Factors. On Page SEO Guidelines and Tips. On Page SEO is the process of optimizing your HTML pages for the search engines’ perusal. It is by no means an exact science, but Google and all the other search engines have published guidelines for us to follow to better rankings. Server and File Settings Make sure that there is only one version of your site – 301 redirect all non www. URLs to the www. ones or vice versa.Serve up easy to read and understand canonical URLs.Name your files such that they are easy to read. “moonwalk-photo.jpg” as opposed to “moon734.jpg”.Make an XML sitemap and upload it to the search engines.Make effective use of robots.txt. HTML Title and Head Use targeted keyword in the <title> but keep in mind what visitors would see. Your Content Use only one <h1>tag per page.Use alt tags in images, links, etc. Linking Implement “rel=nofollow” links to unimportant pages within your site.

The Ultimate On-page SEO Checklist – Better SEO, Semantics and Accessibility at The Same Time. Robots.txt Tutorial. How to Create Robots.txt Files Use our Robots.txt generator to create a robots.txt file.

Robots.txt Tutorial

Analyze Your Robots.txt File Use our Robots.txt analyzer to analyze your robots.txt file today. Google also offers a similar tool inside of Google Webmaster Central, and shows Google crawling errors for your site. Example Robots.txt Format Allow indexing of everything User-agent: * Disallow: or User-agent: * Allow: / Disallow indexing of everything User-agent: * Disallow: / Disawllow indexing of a specific folder User-agent: * Disallow: /folder/ Disallow Googlebot from indexing of a folder, except for allowing the indexing of one file in that folder. Perfecting Keyword Targeting & On-Page Optimization. (Last Updated: October 24, 2014 by Rand) How do I build the perfectly optimized page?

Perfecting Keyword Targeting & On-Page Optimization

This is a challenging question for many in the SEO and web marketing fields. There are hundreds of "best practices" lists for where to place keywords and how to do "on-page optimization," but as search engines have evolved and as other sources of traffic — social networks, referring links, email, blogs, etc. — have become more important and interconnected, the very nature of what's "optimal" is up for debate.

My perspective is certainly not gospel, but it's informed by years of experience, testing, failure, and learning alongside a lot of metrics from Moz's phenomenal data science team. I don't think there's one absolute right way to optimize a page, but I do think I can share a lot about the architecture of how to target content and increase the likelihood that it will: larger version In the old days of SEO, "on-page optimization" referred merely to keyword placement. Uniquely valuable Keyword-targeted. On Page SEO Guidelines and Tips.