How to Compare Your Facebook Page With the Competition. Are you wondering how your Facebook Page compares to competitors? What can you do to improve your performance? Insights into how your competitors are using Facebook can help you better understand your audience on Facebook and how they use Facebook. In this article, I’ll review 5 different tools that can be used to help you compare your Facebook Page against competitors and identify tactics to help you improve your Facebook marketing. #1: Compare Your Statistics With AgoraPulse Barometer AgoraPulse provides a free tool called the AgoraPulse Barometer, which performs an analysis of your Facebook Page and compares it against other companies’ Pages (that also used this tool) that have a similar number of fans.
The Barometer calculates the average percentage for several criteria based on your last 50 posts. The table gives an assessment of your Page compared to other Pages with a similar fan count. Information provided in the chart above includes: Fans Reached. Engagement. People Talking About. Socialbakers ❶ Social media (Facebook, Twitter…) marketing, statistics & monitoring - Socialbakers.
3 Analytic Tools to Improve Your Social Media Performance. Do you want to improve the results of your social media marketing ? Measuring your social media performance is key to getting great results. You need the right tools to measure those results. In this article, we’ll go through . #1: Mention – Monitor Your Brand Anywhere on the Web Mention is an excellent social media and web monitoring tool. When you monitor and track keywords, you can that could damage your brand. There are many monitoring tools available, but many either are very expensive or have limitations. For example, you may use Google Alerts to track keywords mentioned on the web. Mention is a very cost-effective and comprehensive solution that monitors your alerts across a variety of sites.
Mention provides a free version to get you started, as well as a very affordable Pro Plan, with a free trial for a month. Mention has a clean user interface that makes it extremely easy for you to . Mention provides a very user-friendly interface to track alerts. Here are the key features: The are: The Future of Media: Storify and the Curatorial Instinct: Tech News and Analysis « The best marketing advice I've ever received. Stewart Brand said, "Information wants to be free. " Spend a few minutes on Twitter, and you'll realize the same could be said for advice.
The trick seems to be weeding out the good from the stuff that will steer you over the cliff. So here then are some of the digital marketing points of advice that I've picked up over the years and feel are most relevant today. Pay attention to risk/reward ratios.Engagement is the marketing buzzword of the decade, and it's a remarkably powerful concept. Compare that to someone who comes to your Facebook Page and is greeted with a welcome tab offering some sort of interactive experience. Note that making this mistake often shows up in the wash, usually in the statistics involving engagement and conversion rates.
Which Social Sites Are Best for Which Marketing Outcomes? [INFOGRAPHIC] Is Flickr good for SEO? Can Tumblr drive traffic? If these questions are part of your day-to-day work, hold onto your hats; here's an infographic that's actually useful for a change. If you're doing any social media marketing, here's something for your to print out and hang up near your desk as a handy point of reference. CMO.com, together with SEO firm 97th Floor, have created this chart showing which social networks are best for various organizational, CRM and marketing goals. For example, if you need massive pageviews for your site or a client's site, Facebook and Twitter are just so-so for referring their users to your content. If you want to see really big clickthroughs, you should optimize for StumbleUpon and Digg.
And if your goal is search engine optimization, don't think that Facebook's "no-follow" links are doing you any favors; instead, focus on Flickr and YouTube to see your desired results on Page One. Click image to view full-size PDF version. Ten Best Twitter Apps for Small Businesses - Web Based Apps, Cloud Computing, SaaS & Business software Blog - GetApp.com.
It is not easy for a small company or a freelancer to make business sense out of Twitter! How to manage Tweets, know who to follow, build lists, have a single view of all the conversation that relate to your business or simply manage your company account across different people? In addition to our monthly list of Top Business Apps, here is a short list of the Best Twitter Apps to manage the Twitter jungle efficiently. Overall Best App: Hootsuite Best tool to track Twitter activities Does a great job at tracking what tweets you have seen, RT your go-to people, management of feeds, lists and mentions, tweet-scheduling, multi-platform posting and has powerful analytics, It is the only web-based client that lets you filter your Twitter timeline by Klout score. It integrates well with FaceBook and Google Analytics Runners up: SproutSocial Best social media dashboard Very comprehensive overall social media management tools for business. SocialOomph Best automation tool TwitlQ Best for ease of use.