Content and Curation for Nonprofits. Online Curation: The What, Why And How - An Interview With Micah Sifry. Why is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only. Photo credit: Robin Good Micah Sifry states it clear and without any hesitation: such abundance of content and of people producing it offers great business opportunities that are yet to be discovered. "I actually think it's a market opportunity for entrepreneurs, as well as for editors, both in terms of building better tools for sifting through all of this information to tease out the signal from the noise. " Curation is not just a fad or the equivalent of sharing a few pictures and funny links with your Facebook friends.
This is going to change. What you need to pay attention to, instead, is the fact that Google does have the power to define the world, to be the lens through which we see the world. The Need for Curation. Le Guide de la Curation (1) - Les concepts. 01net le 14/03/11 à 16h00 Etymologie La pratique qui consiste à sélectionner, éditorialiser et partager du contenu a été baptisée par les Américains curation ou Content Curation, par analogie avec la mission du curator, le commissaire d’exposition chargé de sélectionner des œuvres d’art et de les mettre en valeur pour une exposition.
Les termes curation et curator prennent leurs racines étymologiques dans le latin cura, le soin. Ils n’ont pas d’équivalent en français, nous les utiliserons ici dans leur contexte anglais (curation en français désigne le traitement d’une maladie). Le terme curation est apparu en France fin 2010. Historique La curation est la convergence des deux principales activités sur internet : la recherche et le partage. Elle est indissociable de la culture du partage, dont elle est l’héritière. Parallèlement, le volume d’informations n’a cessé de croître. Mais avant que le terme curation ne consacre l’usage, il y a eu quelques tentatives de coller une étiquette. The Content Strategist as Digital Curato.
The term “curate” is the interactive world’s new buzzword. During content creation and governance discussions, client pitches and creative brainstorms, I’ve watched this word gain traction at almost warp speed. As a transplant from museums and libraries into interactive media, I can’t help but ask what is it about this word that deserves redefinition for the web? Article Continues Below Curation has a distinguished history in cultural institutions. In galleries and museums, curators use judgment and a refined sense of style to select and arrange art to create a narrative, evoke a response, and communicate a message.
As the digital landscape becomes increasingly complex, and as businesses become ever more comfortable using the web to bring their product and audience closer, the techniques and principles of museum curatorship can inform how we create online experiences—particularly when we approach content. How does a content strategist act as a digital curator? What’s the payoff? The Best 2010 Articles And Reports From MasterNewMedia. Content Curation And Value: The Business Of Context. The Importance of Curated and Free Content - George Siemens Duration: 4' 17'' Full English Text Transcription George Siemens: Could I be starting to serve as an emphasis point, that would help an organization like a corporation then gain value and make money from my commentary and the insights I provide?
Yeah, I could do that. I could monetize that if I wanted to. I am sure it would reduce my readership enormously. Right now, if I look at the newsletter that I send out - I have with the newsletters on elearnspace and Connectivism - I probably have just under 8,000 subscribers to newsletters. If I was to say: "Look, I want a hundred dollars a year", I am pretty sure I would be losing 98% of those subscribers. Question is: "Do I think that the monetary value, that 2% of that subscriber is worth it? " Perhaps, would they then begin to share that content with others, because it is I have filtered, what I have selected as being important? It just make no sense to me. Duration: 1' 52'' Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. Photo credit: Luna Vandoorne Vallejo In other words, a content curator is someone "who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online". This is how marketing expert Rohit Bhargava defines what he thinks is one of the key emerging online editorial roles of the future. I have written and discussed at length of something very similar since 2004, when I started writing about the concept of newsradars and newsmastering:
Online News Content And Distribution Strategies: Content Curation And User Syndication Are Next. Darn, Why Did They Think of It First? News Media Companies Adapt To Online Value Points by John Blossom The AP Strategy For Premium Packaging of Online News Content I have to chuckle a bit at the recent Poynter Online email interview with Wikimedia Foundation's Jimmy Wales, in which he discusses an internal memo gleaned from Associated Press (PDF) by Nieman Journalism Lab.
The AP memo, entitled "Protect, Point, Pay - An Associated Press Plan for Reclaiming News Content Online", covers a lot of ground already familiar to those following AP's efforts to put in premium packaging for news content. However, in addition to conjuring up long-standing concerns about Google and other major search engines as competitive forces, the memo also highlights AP's concern about the millions of topic-oriented pages in Wikipedia that are capturing traffic when people search for breaking news. Maybe There Is a Business Model In Freshly Updated Topic-Oriented Content? What Are People Willing To Pay? Online Content Curation: The Key To Building Visibility, Authority And Value. As you are increasingly submerged by an endless flood of information, online content curators may provide a new, valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme.
Curated in real-time. When I first wrote about this, six years ago, I called this type of work newsmastering and newsradars, but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content curator is and what tools and features are really needed has certainly started to change. Photo credit: Erkin Sahin Robert Scoble has recently posted on his blog a fascinating article entitled: Seven Needs of Real-Time Curators.
But let's hit on the brakes for a minute and clearly point out what content curation is and why a "new media guide" like Scoble felt the need to make things clear. Part 1: Why We Need It. The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest. Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online.
Photo credit: dsharpie and franckreporter mashed up by Robin Good "What we need to get much better at is scaling that system so you don't have to pay attention to everything, but you don't miss the stuff you care about... "Ev Williams at a Girls in Tech event at Kicklabsvia Stowe Boyd's blog The Problem That is the the essence. Is that sustainable? Why? Part 2: Aggregation Is Not Curation. We are no longer just consumers of content, we have become curators of it too.
In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 - Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It). In Part 2 I want to continue illustrating what "real-time news curation" is all about, and more specifically why it differs from automatic aggregation, and why you really need a human being to do it.
As I see it: "Aggregation is automated, curation is manual. " Photo credit: Creativaimage Back in 2004, I wrote an article entitled: The Birth of The Newsmaster. It was my first public realization, that a real-time news curator, which I labeled at the time a "newsmaster", was soon due. It is in the DNA of RSS to be wanting to be free, to be further reused, personalized and syndicated. The problem of information overload is like any other problem, one side of a new, bright opportunity. No. Part 3: Types And Real-World Examples. Part III: Curation Types and Real-World Examples There exists many types of curation, and many ways to interpret what curation really is. As I have attempted to illustrate in Part II of this guide, in my own view, aggregation is automated and it is not the same as curation.
As I wrote, "aggregation is automated, curation is manual". This does not mean that curation does not need or can do altogether away of any form of automated aggregation or social-based filtering. These are in fact fantastic and irreplaceable tools for any serious content or news curator. That is, curation for me, is by definition human-based. 1. 2. 3. 4.
But I also do recognize I am venturing in some uncharted new grounds and I am therefore open to question and evaluate my own above viewpoints also from other perspectives. "I believe that there is a role for trusted curators of news, people who have unique access or unique insight, who can get to news more quickly than anybody else, or dive into it more deeply. 1. 2. Part 4: Process, Key Tasks, Workflow. I have received a lot of emails from readers asking to illustrate more clearly what the actual typical tasks of a news curator are, and what are the tools that someone would need to use to carry them out. In Part 4 and 5 of this guide I am looking specifically at both the workflow, the tasks involved as well as at the attributes, qualities and skills that a newsmaster, or real-time news curator should have. 1. Identify NicheIdentify your specific topic-theme. The more specific, the better. The broader your coverage the less relevant it will be to your readers, unless you are already a very popular individual that people trust on a number od different topics.
As news, information and general content keeps growing in quantity, highly curated niche news streams on specific topics-themes are what people are going to be increasingly asking for to keep themselves super-informed on the topics that matter most to them. 2. Photo credits:1. Part 5: The Curator Attributes And Skills. What skills do I need to have if I want to be an effective real-time news curator? Can I just pick the best headlines and links on my topic of interest or do I need to do know / do more? What makes a great news curator stand out from those who do automatic aggregation or from bloggers who create simple news stories lists? Photo credit: thesuperph In the previous parts of this Guide to Real-Time News Curation I have looked at what are the key problems giving way to the emergence of real-time news curation, at the differences between automatic aggregation and filtering and human-powered manual curation.
I have also spent some time illustrating some real-world examples of both automated aggregation and human curated news content. In Part 4 I have gone through the newsmaster workflow, the tasks and specific responsibilities and in Part 5, I am covering the key attributes, qualities and skills a successful real-time news curator must have. Here is what I have discovered: 2) Relevance 3) Trust. Part 6: The Tools Universe.
Real-Time News Curation: Part 6 - The Tools and Technologies In this part of the guide you will find: 1. A Brief History of News Curation Tools 2. The 15 Basic Traits of a News / Content Curation System 3. 4. 5. "I've spent a good deal of time searching for a word other than "Curation" in part because of the connection to museums (which I feared sounded elitist and historic). 1) A Brief History of News Curation Tools The first news curation tools that I am aware of came out in late 2004 - early 2005, reflecting from the very beginning a growing need for both small publishers as well as for medium and large content publishers to be able to aggregate, filter and manually re-order and select the specific content items to be published in a news channel. MySyndicaat, whose parent company, Kipcast has now grown into a multi-faceted service providing advanced news aggregation and republishing widgets for online brands and media companies, has been the true pioneer of this space.
B. filter and 1. 2. Part 7: Business Applications And Trends. Real-Time News Curation: Part 7 - Business Opportunities 1. Where Is The Money 2. Key Business Drivers 3. 4. 5. 1) Where Is The Money? "So here's a prediction. News channels in the near future will have no reason, incentive or advantage in trying to replicate what they do now: giving coverage to a handful of topics and stories out of the whole spectrum of news out there.
The very goal of trying to satisfy the greatest number of readers while keeping an often undisclosed political and business agenda will give enormous competitive advantage to new independent content sources which have built their following on deep trust, full disclosure and opinionated dedication to a very specific topic, issue. As demand for quality, topic-specific news and information becomes the real of every individual and not just of those operating in the stock market, a universe of opportunities for monetizing high-quality and high-value topic-specific information will likely appear. 4) Business Applications: The News. Le Guide de la Curation (1) - Les concepts.