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Knowing digital consumers

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SFF_SocialProfile_singles. L’internaute français en 2011 : profil, équipement et usages spécifiques... The New York Times Insights - The Psychology of Sharing. There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share?

The New York Times Insights - The Psychology of Sharing

The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. This study uncovers: Primary motivations for sharing Six sharing personas Essential steps for marketers aiming to get their content shared Impact of sharing on Information Management Cycle of sharing Enduring role of e-mail in the age of social media.