Copyright Alliance. Statistics On Scandinavian Music Streamers. A market survey conducted by Norstat for the WiMP music streaming service shows that roughly 3 out of 10 Norwegians and Swedes have listened to music by streaming in the week before the questioning took place.
The survey was collected in January of 2012. In Norway, this proportion increased 20 to 29 percent from June of the past year, while Sweden saw a jump of 27 to 29 percent, showing the early saturation of the market. Danish users are behind the times, with a jump from 14 to a current 20%. London School Of Economics: No, Piracy Has Not Killed The Music Industry (But The Industry Has Certainly Changed) A new London School of Economics study suggests that the music industry needs to stop complaining about the deleterious effects of illegal file-sharing.
Why? As so many people have been saying for so many years now, it’s not that file-sharing (both legal and illegal) has caused people to stop consuming music, but it’s that file-sharing has changed the way people consume music. The days of the music business being a case of “band releases album, people buy album” are pretty much over. And what’s replacing that? Again, you already know the answer: people are now consuming experiences, and not simple shiny plastic discs.