COPPA – probably not the last word. The COPPA Rule is an online child protection measure.
It was adopted and became Federal law in the USA under the Children’s Online Privacy Protection Act, 1998. The Rule came into effect in 2000. It governs key data collection and advertising practices for every major US company that operates over the internet. Because these same companies have a global reach what happens to COPPA matters on every continent. FTC updates the COPPA Rule. New FTC children’s privacy rules may impact financial support for broadcaster websites and apps. On December 19, the Federal Trade Commission (FTC) adopted important revisions to its rules implementing the Children’s Online Privacy Protection Act (COPPA).
The net effect of the rules will be to expand the number of websites and mobile applications subject to COPPA regulations and impede the ability of the operators of websites or online services to attract advertising revenues to pay for those services. The new rules will take effect on July 1.