Everything We Know About What Data Brokers Know About You. June 13, 2014: This story has been updated.
It was originally published on March 7, 2013. We've spent a lot of time this past year trying to understand how the National Security Agency gathers and stores information about ordinary people. But there's also a thriving public marketfor data on individual Americans—especially data about the things we buy and might want to buy. Consumer data companies are scooping up huge amountsof consumer information about people around the world and selling it, providing marketers details about whether you're pregnant or divorced or trying to lose weight, about how rich you are and what kinds of cars you drive.
When is web-scraping of a database unlawful? Data collected by brockers. It's Your Data — But Others Are Making Billions Off It. It’s hard to mandate laws around privacy.
Privacy is a right as well as a preference, but when you’re in public, precedents have been set as to where you can be photographed, recorded or otherwise tracked. Similarly, online we’re used to signing terms and conditions to quickly utilize a service, not fully comprehending how our data will be seen and by whom. But what about identity? Privacy Concerns Nix Sale of Online Dating Site. For Sale: Lists Of Gay High School Students. The Dynamo and Big Data.
Big data : vos données en vente. On dustbins and the price of personal data. Your Rating User Rating: 5 (1 votes) A recent article in the UK’s FT, Companies scramble for consumer data, June 12th 2013, shared some intriguing but puzzling insights into the market for personal information.
Perhaps the strangest was a proposition which seemed to suggest a complete inversion of normal market economics. The reporter, Emily Steel, started her article by observing that: “Corporate competition to accumulate information about consumers is intensifying … pushing down the market price for intimate personal details to fractions of a cent.”
The-Value-of-Our-Digital-Identity.pdf. The supply curve for personal data. Your Rating User Rating: 0 (0 votes) In the TED talk, ‘What physics taught me about marketing’, Dan Cobley, a marketing director at Google, speaks about the Heisenberg Uncertainty principle.
In a nutshell, this means that it’s impossible to exactly measure the position and momentum of a particle, because the act of measuring changes them. Dan’s “marketing takeaway” from this was that we should measure what consumers actually do, rather than what they say they’ll do. Adam Tanner on the selling of personal data. Your Rating User Rating: 4.9 (4 votes) An interesting article by Adam Tanner on the Forbes website in which he traces where one particular piece of junk mail came from.
Tanner is a fellow at Harvard University’s Department of Government and is writing a book on the business of personal data. He’s looking for answers to questions such as who are the people and firms gathering such information? What details are they putting together, how do they get so much information about us and how do they use that information? What’s immediately interesting about his article is that the junk mail he chose to investigate came from the American Civil Liberties Union, asking him, unbidden, to make a donation. I Caught The Guys Selling My Personal Information To The ACLU. How much is your personal data worth? Explore how valuable your data are with this interactive calculator.
While the multibillion-dollar data broker industry profits from the trade of thousands of details about individuals, those bits of information are often sold for a fraction of a penny apiece, according to industry pricing data viewed by the Financial Times. The average person’s data often retails for less than a dollar. General information about a person, such as their age, gender and location is worth a mere $0.0005 per person, or $0.50 per 1,000 people. A person who is shopping for a car, a financial product or a vacation is slightly more valuable to companies eager to pitch those goods.
FTC launch study Data brockers industry. How much is your personal data worth? What Google stores about you. Personal data could become commodity. 19 October 2010Last updated at 09:03 By Maggie Shiels Technology reporter, BBC News, Silicon Valley The CEA said users need to more aware of what they reveal online Companies that want to make use of the personal information people put online should pay for it, the US Consumer Electronics Association (CEA) has said.
It made the statement as it released a list of five technology trends to watch for the year ahead. Privacy was top of the list, which also included mobile and green technology. "The mining of personal data is here to stay; there is just too much money at stake to imagine otherwise," said Sean Murphy, of the organisation.