Facebook Adds Same-Sex Marriage Icons for Couples. The Stupidly Simple Facebook Page Features Guide. Facebook page admins beware! What you CANNOT do on Facebook | MarketingGum.com. Increase "Likes" & improve engagement for FREE! We’ve created a tool that you can use to create competitions and promotions for your Facebook page.Give it a try for free, click here now. Did you hear about Velvet Burger? They are one of the most recent companies to have their Facebook page deleted for breaking the rules. They waved ‘bye bye’ to almost 10,000 fans in the process. You can read their message to their customers below. You may have also heard Hell Pizza went the same way – losing their page and 20,000 fans along with it. Hell managed to get their page back through someone-who-knew-someone who worked at Facebook, but sadly – in most cases – if this happens to you, you’ll be starting from scratch. In case you’re thinking being in a little country (Velvet Burger and Hell are in New Zealand) or that having far fewer fans will prevent this from happening to you, think again!
Click to view larger As Facebook says “We reserve the right to reject or remove Pages for any reason.” Learn More. Facebook Fan Gates Are Dead: How Do I Get Fans? A stunning change with the new Facebook Timeline is that you can no longer have a landing/welcome tab for your business page. Everyone is going to land on your Timeline Page with the big cover photo. You’ll still have apps (tabs) but they’ll be even harder for people to find. Few people were going to Facebook pages already, fewer were clicking on the tabs, and now it will be nearly zero. That means those like gates (first image says “hey like our page because…” and second image says thanks or gives you access to something) won’t really be effective anymore. These tactics still work: Use a Like Box on your site- this puts a small representation of your FB page on your website. Facebook Timeline For Pages Kills Marketing Feature: Default Landing Tabs.
Amongst the beautiful covers and pinned posts, there’s one disadvantage of the new Facebook Timeline for Pages redesign. Pages can no longer display one of their custom applications as their default landing tab that non-fans first see when they visit. This powerful marketing feature let Pages set up a welcome app that teased special content like contests or coupons, but required users to Like the Page for access. Without default landing tabs, non-fans have to actively click through the little app tiles overshadowed by a Page’s cover. Many won’t, and it will cost marketers Likes as well as email signups, contest entries, and other key performance indicators. [Update: This feature sunset isn't so bad after all. In the end, this is good for the user experience, it could only cause a maximum of a 10% drop in Page app traffic, and much of the way Pages use apps stays the same.
Default landing tabs were widely known as a Facebook Page marketing tactic. Facebook Timeline for brands due end of February: here’s how to prepare. [Update 1st March] Facebook rolled out Timeline for brands on a preview basis on 29th February, with a mandatory switchover from Pages to Timeline on 30th March. Check out our video demo below with tips on how to make the most of the new format : The arrival of Facebook Timeline for brands has been very on and off, but it looks like it will finally arrive at the end of this month, to coincide with a Facebook marketing event in New York on February 29th. As with any changes Facebook makes for brands, you're unlikely to get much warning before the switchover and may find yourself adjusting to the changes as you go, while all your fans can see what's happening.
Many brands were affected by the switch to https connections to apps for example, or the pixel width of tabs being adjusted. Decide your timeline of events To help ensure you can get your Timeline activity in place, it's a good idea to decide beforehand which events you would like to feature as milestones. Get your admins in order.
4 Essential Facebook Page Apps to Improve Communication With Fans. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The number of Facebook applications can seem a little overwhelming at times. While Facebook doesn’t share an exact number, an independent website called AppData monitors trends for over 100,000 Facebook applications, which is a lot to sift through. As a business, trying to determine which of those apps can help your organization can be daunting. To get you started, here are four essential Facebook apps that allow you to better reach and communicate with your audience, as well as save you time for all those other things you have to do. 1.
Tweets to Pages, which has 1.2 million monthly active users, will create a tab on your Facebook Page that displays a timeline of your company’s most recent tweets. 2. 3. The biggest advantage of this app is its customization options. 4. Facebook Timeline: 10 Simple Tips and Tricks. The Museum of Me.