ScreenDigest: In-game ads to reach $1 billion by 2014 - Advertising. Why the large increase? According to the report, marketers, even those naysayers, will hop on board with in-game advertising because of the growing audience base. Comparatively speaking, in 2009 in-game ads are expected to reach just under $100 million. By 2014, researchers believe this will jump to just over $1 billion Screen Digest Senior Analyst for Advertising, Vincent Letang, said "Dynamic in-game advertising offers brands the same accountability as other digital platforms but in a more controlled environment than social display media and through a more standardized value chain than mobile advertising.
"Games are proven recession-beaters with an ad-funded online model that actually works," said Adam Smith, Futures Director at GroupM. GroupM and ScreenDigest partnered for the study. Tags: comScore Media Metrix, GroupM, in-game advertising, online advertising, online gaming, ScreenDigest inShare. Acquisitions Signal Consolidation of Social Gaming - eMarketer.
Advergame: Red Bull Soapbox Racer Advergame: Red Bull Soapbox Racer Facts about Advertising Using Games - IAB blog - Blogs - Brand R.