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BEIJING- Optimedia(突破传播) Beijing has won Mengniu’s media account again recently, and will responsible for the online media planning and med...
PRWeek US, PR news, features, opinions, and analysis - PRWeek US
Simply cutting a check doesn't cut it anymore. As Tanya Lewis discovers, companies have learned that effective cause-marketing programs demand long-term commitment and a real desire to make an impact.
Marketing - The Art and Science of Connecting With Consumers
Staff Writer | Thailand | Apr 10, 2012 Regional - Herfried Hasenoehrl, general manager, emerging markets Asia at Rolls Royce will speak at Asia's only two-day conference for senior marketers in the luxury sector, the Luxury Marketing Summit, organised by Marketing.
Telecom giant China Mobile secures the top spot once again, and internet darling Sina leads the pack in value growth, according to the BrandZ Top 50 Most Valuable Chinese Brands for 2012. Outside China, however, 83% of consumers can't name a single Chinese brand, according to WPP Group research firm Millward Brown, which started the annual ranking last year.
