Point of View on Digital Coupons « WOMMA Research Digest. The Dealmap – The best local deals, coupons and discounts from the largest number of sources. Mobile Coupons Pit Convenience Against Privacy for Some Consumers. Mobile coupons are still a niche activity among mobile users, but usage is growing at a fast pace. eMarketer estimates 9.5% of US adult mobile users, or 19.8 million people, will use mobile coupons by the end of this year.
By 2013, 35.6 million mobile owners will have redeemed a mobile coupon or code for either online or offline shopping. Among smartphone users, penetration is even higher, at 19% this year.