Brand Management. The New Strategic Brand Management ... Brand management: a theoretical and ... Journal of Brand Management. Brand Management - Open Text Corporation. How brands become icons: the ... Brand Management: Theory and Practice.
Harvard business review on brand ... Brand management is. Disciplines > Brand management > Brand management is The total approach | Creating the promise | Making the promise | Keeping the promise The total approach Brand management starts with understanding what ' brand ' really means.
Knowledge Management. How to brand you. Personal Branding: How to Brand You?
Vous aurez noté que certains de mes billets ont parfois un titre anglais. C'est le cas pour celui-ci, car contrairement aux apparences, il est difficile à traduire. Moins dans les mots que dans les faits. Dans les mots, le "Personal Branding", c'est l'idée que chacun peut être sa propre marque qu'il s'agit de communiquer, promouvoir, positionner (par rapport à la "concurrence"), etc. Bloggers and (Personal) Brand-Building. eMarketer estimates nearly 28 million US Internet users write a blog in 2009, and those bloggers run the gamut from hobbyists and part-timers to self-employed and corporate bloggers.
According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities. But there are other ways to create value. Social Media Today | Three Keys You Need to Know About Personal. Cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days — books, blogs, social media, webinars, conferences, etc.
And a lot of what they all say is important. I was talking with my friend Stephanie A. What If: The New New York Times. Like everyone else I’ve watched the print media world fall apart over the last few years.
The poster child for that industry is the New York Times, of course, and their many missteps in recent memory have been well chronicled. In early 2008 Marc Andreessen started a New York Times Deathwatch, and the company’s financial performance has degraded since then. I keep wondering what would happen if the top 10% of the writers at the NYTimes just…walked out. I know it’s crazy, but let’s just explore this a bit for the heck of it. The Brand Gap.
Francois Apr 20 2010Great pearltree about "brand management"