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Personal Branding: How to Brand You?
eMarketer estimates nearly 28 million US Internet users write a blog in 2009, and those bloggers run the gamut from hobbyists and part-timers to self-employed and corporate bloggers. According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities. But there are other ways to create value.
cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days — books, blogs, social media, webinars, conferences, etc. And a lot of what they all say is important.
Like everyone else I’ve watched the print media world fall apart over the last few years.