Brand Management
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personal branding
Brand Management
Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A Professor of marketing strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. His other books include Reinventing the Brand (also Kogan Page).
The New Strategic Brand Management ... - Google Livres
Brand management : a theoretical and practical approach. Harlow, nj: Financial Times/Prentice Hall Other: When the course is given in English the compulsory ... Brand management : a theoretical and practical approach.
Brand management: a theoretical and ... - Google Livres
Some brands are cultural icons. They become a symbol of a set of ideas or values that we deem important as a society. James Dean was a cultural icon, ...
How brands become icons: the ... - Google Livres
For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific and paradigmatic approaches to the nature of brand as it has developed over the last twenty years. Taking a multi-disciplinary approach and offering an exhaustive analysis of brand research literature, it delivers a thorough understanding of the managerial implications of these different approaches to the management of the brand.
Brand Management: Theory and Practice - Google Livres
Harvard business review on brand ... - Google Livres
joachimsthaler is a visiting professor of business administration at the darden gradute school of business administration, university of virginia David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc., and a recognized authority on brands and brand management.
Knowledge Management
Bloggers and (Personal) Brand-Building - eMarketer
eMarketer estimates nearly 28 million US Internet users write a blog in 2009, and those bloggers run the gamut from hobbyists and part-timers to self-employed and corporate bloggers. According to a Technorati survey of bloggers worldwide, most are men, ages 18 to 44, affluent and well-educated. About one-quarter work for a traditional media outlet in addition to blogging, and most still don’t make any money from their self-publishing activities.Social Media Today | Three Keys You Need to Know About Personal
cartoon by @gapingvoid There is an awful lot of conversation about personal branding these days — books, blogs, social media, webinars, conferences, etc. And a lot of what they all say is important.
Like everyone else I’ve watched the print media world fall apart over the last few years.
Great pearltree about "brand management" by Francois Apr 20