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Advanced Content Tracking with Universal Analytics. A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content.

Advanced Content Tracking with Universal Analytics

I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects data as users scroll down a page. It uses events to track when a post loads, when the user scrolls more than 150 pixels, when the user reaches the bottom of the content and when the user reaches the bottom of the page. This technique uses Google Analytics events to track a user as they scroll down a page of content. The end result is some cool data about how many users actually read content. You can access the Reading data in your Event reports. The Scroll Tracking Code Here is the JavaScript code that measures user scrolling. Social Media for Email, Email for Social Media. Social media and email marketing: Which is better?

Social Media for Email, Email for Social Media

That’s not just the wrong question, it’s the wrong kind of question. Learning to design in the open. In the last post from our design team, we defined two facets of open design thinking: open source design and designing in the open.

Learning to design in the open

We’ve been experimenting with both of these ideas in our design processes to facilitate collaboration and to increase feedback and dialogue at every step along the way. Big questions. 7 Modern Marketing Frameworks Every Startup Needs to Know. As a young marketer navigating the digital landscape, I love frameworks.

7 Modern Marketing Frameworks Every Startup Needs to Know

Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel. WizRocket, which helps companies increase user engagement by fine-tuning mobile, web, and e-mail notifications, has raised $8 million in new funding from Sequoia Capital and returning investor Accel Partners.

Mobile Marketing And Analytics Startup WizRocket Lands $8M From Sequoia And Accel

The Palo Alto-based startup will use its fresh capital to launch an API for developers and a new engagement platform. Along with a previous seed round from Accel, this brings WizRocket’s total raised so far to $9.6 million. WizRocket tells TechCrunch that it has served over 350 customers, with its platform reaching more than 20 million unique visitors each week. OracleVoice: Marketing's Next Big Thing: The Internet Of Things. Recently I wrote about how marketing executives need to be both entrepreneurial and-tech savvy.

OracleVoice: Marketing's Next Big Thing: The Internet Of Things

It might be enlightening to look more closely at the “tech” that marketers need to be savvy about. The ubiquity of digital technology offers a level of interaction with consumers that yesterday’s marketers could not have imagined, from geotargeting to 24/7 connectivity to content consumption across multiple media platforms. It also makes for a lot of relevant data flowing over networks. Yet the world is getting even more interconnected by way of an emerging set of technologies known as the Internet of Things. The IoT promises to add intelligence to everything from commonplace consumer items such as cars, light bulbs, and refrigerators, to industrial items such as machinery, railroad ties, and agricultural fields. Consumer and industrial products will be valued increasingly not just for their standalone functionality, but also for how well they work within the digital ecosystem. 20 Amazing Sites That Will Pay You $100+ Per Article.

Content is more important than ever.

20 Amazing Sites That Will Pay You $100+ Per Article

Research from the Content Marketing Institute reveals that at least 55% of companies will increase their content marketing budget this year. Whether you’re a writer looking for established outlets to spread the word, or you’re a guest blogger looking to promote your brand and get traffic, you can get paid to do so. Google Calendar Concept — Adventures in Consumer Technology. Your calendar will help you better understand your behavior, and recommend adjustments.

Google Calendar Concept — Adventures in Consumer Technology

The first step to changing your behavior is understanding it. The Monthly Summary shown above is a receipt for all of your app activity organized by categories that matter to you, like health, social life, professional development, and personal finances. Note that the Summary doesn’t pass judgement on what you’ve done; it’s just a list of stats. Real-Time Content Marketing and Engagement Platform. About Atomized. Slack: Be less busy. Facebook’s Chris Gomersall Departs For His Marketing Startup Atomized. Chris Gomersall has spent the past three years working with brands and agencies at Facebook, where he was the first creative strategy leader.

Facebook’s Chris Gomersall Departs For His Marketing Startup Atomized

Now he’s leaving to run his own startup, Atomized. Gomersall told me that he’s trying to solve a problem that he saw again and again in meetings with marketers — when they needed to bring out the creative assets for a campaign, that usually meant looking for a folder full of papers, pointing to art on their cubicle walls or saying, “Let me pull up this email, I think I have a PDF, but it might be old …” At the same time, those assets are being used in an increasingly wide variety of channels and platforms.

Connect Your Tools, Process and Team — Relay. As we get closer to launch, it seems a good time to give a little more detail into how we got to where we are today.

Connect Your Tools, Process and Team — Relay

Our goal is to enable creators to be more efficient through automation of day-to-day workflows. Fullscreen Uploader is here! - Fullscreen. Nowadays, audiences are finding video content not just on YouTube but also Facebook, Twitter, Instagram, Vine, Snapchat, and beyond. PureMatter » Plantronics. PureMatter » IBM.