43 per cent of consumers abandon online shopping cart before purchase claims Redshift Research study. Just under half of online shoppers have abandoned their online shopping baskets at some stage in the last year new research has found.
According to research by industry analyst Redshift Research, which sampled the views of 1,000 online shoppers, has found that 43 per cent of consumers had failed to complete an online purchase despite having items contained within their online shopping basket. Retail Roundup: Selfridges invests £40m in digital offering; Radley banks on personalisation to boost international e-commerce; and why supermarkets need to stop emulating Aldi to succeed.
Handbag and accessories brand Radley is hoping that a plan to tailor its e-commerce offering will help boost its growing international reach.
The retailer has experienced a successful uplift in e-commerce sales since it embarked on a push over two years ago, and is touting the Radley website as an opportunity to expand its portfolio outside a relatively small bricks and mortar offering of 33 stores. Speaking to The Drum Rowan Luckie, head of e-commerce at the brand, which has recently inked a deal with cloud-based testing and targeting company Monetate, said it is looking to add “the next dimension” to its e-commerce offering.
“We recognise that there is growing demand from overseas markets but we’re still a relatively small team within the business, so in terms of making sure we optimise the resources that we have, we can’t build new websites for every territory. Monetate will help us tailor our content in terms of seeing where customers have come from.”
Amazon leads the way for personalisation, say 82% of consumers. Four out of five (82 per cent) UK consumers said that no company offers the same levels of web-personalisation as Amazon, according to a new study by big-data marketing company BloomReach.
The 2014 Consumer and Marketer Personalisation Study, conducted by RedShift Research, highlights the growing technology gap between the retailing giant and the rest of the e-commerce landscape. The study, which sampled 1,000 UK consumers and 122 UK online retailers, found that 34 per cent of retailers thought brand reputation was the most important factor when consumers choose a retailer and just 2 percent thought that a personalised shopping experience was an important factor. However, 31 per cent of consumers said they would be more likely to make purchases if they were offered personalised experiences such as product recommendations or tailored content and 85 per cent said brand reputation was not an important factor.
Click to Fit: How Startups are Personalizing Fashion. The coming era of ‘on-demand’ marketing. Digital marketing is about to enter more challenging territory.
Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery. What’s fueling on-demand marketing is the continued, symbiotic evolution of technology and consumer expectations. Already, search technologies have made product information ubiquitous; social media encourages consumers to share, compare, and rate experiences; and mobile devices add a “wherever” dimension to the digital environment. Executives encounter this empowerment daily when, for example, cable customers push for video programming on any device at any time or travelers expect a few taps on a smartphone app to deliver a full complement of airline services.
Remarkably, all this is starting to seem common and routine. But we’re just getting started. 1. 2. Lyst - Your World of Fashion. Personalization Strategies to Attract and Retain Customers. With recent changes in consumer shopping habits, many companies are adopting sales and marketing strategies that reflect a more personalized approach to servicing their customers.
This article focuses on personalization and on ways you can gear your business to provide products and services individualized to your customers' tastes and needs. The steps outlined in this discussion are designed to help you increase customer traffic and realize larger profits — whether you operate in the retail sector or in the realm of e-commerce. By citing specific cases, this article reveals how you can establish an individualized approach through marketing strategy and product offerings, and it provides assessments that will help you determine if your company is a good candidate for customization. It also explains how to best handle implementing a strategy, which particular strategy is best for you, and whether your personalization plan is ready for the Internet. I. Think about it.
II. Miyon Im, Head of Product - The Business of Fashion. There are few sectors of the economy that offer as wide and interesting a range of career opportunities as fashion.
In our continuing series to correspond with the launch of BoF Careers, the global marketplace for fashion talent, we highlight some of the industry’s most interesting jobs and the talented people who do them. LONDON, United Kingdom — After working at Net-a-Porter and Nokia, Miyon Im became head of product at Lyst, a fashion-tech start-up founded in 2010 by Chris Morton that enables users to build a customised shopping experience driven by personalised product feeds from brands and retailers.
BoF: Please describe your current role.