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Advertisement I have reached the conclusion that most organizations have a blog simply because they feel they should. Many marketing departments fail to “get” blogging and have poorly visited blogs with few comments. Because their blog fails to perform, they conclude that blogging is an ineffective marketing tool and either remove it entirely or leave it to languish. However, it does not need to be this way. Corporate blogs can be a powerful communication tool that builds brand awareness and nurtures a sense of engagement. You only need to look at the vibrant community surrounding the 37Signals blog1 to know that corporate blogging can work.
Why are most corporate blogs failing and why do the few succeed? We also discuss strategies for effective branding and marketing in our upcoming Smashing Book2 ($23.90 $29.90, available worldwide). 1. When companies first started launching corporate websites, they perceived them as a marketing channel that would generate leads. 2. 3. 4. 5. 6. 7. 8.
45royale Inc. — A web design studio in Atlanta, Georgia. Headscape Web Design Solutions. Web and Multimedia Design, Graphic Design, Illustration, Creativ. Erskine Design Redesign. In just two years, Erskine Design grew from two people working at home into a full-fledged agency of eight, working with some major clients. Our website needed to better reflect our achievements, abilities, team strengths, and to get better information from client inquiries to help grow the business. I’ll explore our thought processes and share the decisions we made as our own client. Time to be brave#section1 Article Continues Below To begin with, we felt our site lacked visual influence and variation. We’d grown into a creative and dynamic team, yet our own site’s use of color, layout, and typography was rather unadventurous. Audience and objectives#section2 Our main goals: to attract bigger and better projects—and thereby cement our business, see it through the downturn, and discover excellent growth opportunities.
To achieve those goals, we kept the site business-focused—no blog, Tweets, Flickr, or other cruft at this domain. Fig. 1. Treat it like a client project#section3 Fig. 2. Elliot Jay Stocks » Home. Boost New Media | Web Design | Web Application Development | Wel. New Zealand Website Designers | Web Design | User Centered Desig. Cactuslab NZ > standards-compliant website designers, art dir. Fracture: Home. Hi. Frac, chur. Work. About. Contact. We're Fracture, a digital interactive and graphic design agency based in Auckland, New Zealand. We combine great ideas with design to enhance business. We work primarily across website design, branding and packaging, but regardless of format, the aim is always the same: help brands communicate and solve problems. Over the years, we have been lucky enough to work with everyone from innovative start-ups to top international brands. If that all sounds good, then get in contact and we'll talk turkey about your next project.
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