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Polyvore Hits 15M Monthly Uniques By Embracing the Pinterest Effect

http://techcrunch.com/2012/03/06/polyvore-hits-15m-monthly-uniques-by-embracing-the-pinterest-effect/ It would make sense for Polyvore , the five-year-old website that lets users make fashion collages using images clipped from any online store, to feel competitive with Pinterest , the virtual pinboard site that is the web’s current fashion and design darling. But in fact, Polyvore co-founders Jess Lee and Pasha Sadri said today in an interview with TechCrunch TV, Polyvore has decided to work with Pinterest, not against it — and the company is seeing some very impressive growth as a result. Turning Pinners Into Polyvore Users Polyvore added 2 million new monthly uniques in February alone, the company told me exclusively in our interview. That brings its monthly unique visitor count to 15 million.