Polyvore Hits 15M Monthly Uniques By Embracing the Pinterest Effect. It would make sense for Polyvore, the five-year-old website that lets users make fashion collages using images clipped from any online store, to feel competitive with Pinterest, the virtual pinboard site that is the web’s current fashion and design darling.
But in fact, Polyvore co-founders Jess Lee and Pasha Sadri said today in an interview with TechCrunch TV, Polyvore has decided to work with Pinterest, not against it — and the company is seeing some very impressive growth as a result. Turning Pinners Into Polyvore Users Polyvore added 2 million new monthly uniques in February alone, the company told me exclusively in our interview. That brings its monthly unique visitor count to 15 million.