26 Tools for Social Media Monitoring. Note: An update to this post, which is being retweeted and syndicated liberally – I did not create the list, below, and it’s far from complete – and several good platforms are missing – such as Alterian/Techrigy and Cision, plus several others.It sees like the list should be updated to be as inclusive as possible – and, in fact, Philip Sheldrake, Luke Brynley Jones (OurSocialTimes) and I are discussing something along that lines, for next year – let’s put it that the ideas are under discussion and there will be more information about it after the new year.
This morning I read Dave Chaffey’s post on Online brand reputation or listening software – a review of 26 tools and found a lot of richness in the list, including the idea of segmenting the list of Social Media tools by function (see below): I don’t think the categories are hierarchical, and the list is far from complete, even though most of the top solutions are on it. Facebook Marketing Statistics, Demographics, Reports, and News –
Four Steps to Social Media Marketing Success - Search Engine Wat. Whether you're a business or an individual, you must wrestle with many complex issues for social media.
These can often be overwhelming. Where to even begin? Rather than be paralyzed, it's often best to understand that there are four simple, yet critical, steps to social media: It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step.