B2B Mobile Marketing for Demand Generation? Yes! Examples and Quick Tips. STUDY: Mobile Dominating Consumer Purchase Decisions. According to the 3rd Annual U.S.
It’s the year of mobile but not the mobile ad. Kinvey. Mobile Site Experience Throwdown: US vs. UK. Mobile Site Experience Throwdown: US vs.
UK Posted on Monday, March 3rd, 2014 by Adam Keyes Print This Post Categories - Featured, Mobile, SEO The Search Agency UK recently published a mobile scorecard report evaluating the mobile sites of the FTSE 100. The US slightly outperformed the UK in most of the key criteria. With a highest possible score of 5, the top companies in both the US and the UK leave a lot to be desired in the mobile experiences they provide to users.
Filter Smartphones search terms in GWMTs. Thinking mobile first? Think again... In a world where device fragmentation is increasing, taking a mobile-first approach is yesterday's thinking.
There's no doubt that the smartphone has changed the way we all engage with the world around us. Mobile Sitelinks Now Available on Bing Ads. In this smartphone age, and as your customers move their daily activities to mobile, your marketing efforts need to follow them.
Understanding The New Mobile Advertising Benchmarks In an effort to find out what forms of mobile advertising are truly the most effective, DG MediaMind created a benchmark study to measure the success of different types of interactive mobile banners and ads.
Their Mobile Performance Benchmarks report was produced by collecting data over a 12 month period beginning January 1, 2013. Researchers analyzed over 1000 mobile advertising campaigns, which resulted in over 2 billion impressions. DG MediaMind found that interactive or expandable banners designed for mobile devices such as some strips, slides, adhesion banners, and pulls had a far greater effect and click through rate than standard “polite” banners.
They found that the industries that create the most engaging and compelling mobile banners are the entertainment industry, the electronics industry and the automotive industry. Are You Mobile Ready? Find Out with Shel Holtz's Checklist. Direct Carrier Billing: The Most Popular Mobile Payment. WordPress Goes Mobile. WordPress Goes Mobile. Are You The Ultimate Mobile Adventurer? Do you consider yourself a bit of a wheeler dealer when it comes to mobile phone contracts?
A bit of a mobile adventurer? To you, the mobile landscape is easy to navigate and you can resist the persuasive powers of sales assistants and truly understand the contact you are getting yourself into for 12, 18 or 24 months. Mobile Devices to Boost US Holiday Ecommerce Sales Growth. Mobile devices account for a rapidly growing share of US retail ecommerce sales, and are expected to contribute to strong ecommerce sales growth this holiday season, according to eMarketer’s latest estimates. eMarketer projects that retail ecommerce holiday sales in the US will rise about 15% again this year, matching last year’s gains.
In total, US retail ecommerce sales for the holiday season—defined as November and December—are expected to reach $61.8 billion, up from $53.7 billion last year. Case Study: The Effect of Presenting Ads as Rewards in Mobile Games. Lessons from PaeDae’s Monetization Challenges The following is an Op-Ed by Steve Weiss, the Chief of Marketing Officer at PaeDae: a leading mobile monetization company.
He also blogs at on traveling, user acquisition and can be reached at steve@paedae.com The challenge of monetization is about more than dollars and cents – it is about continuously enhancing the user experience. Many developers steer clear of monetization solutions, fearing that they will turn off users and cause drops in retention and engagement rates. Forecast: Mobile To Be 48 Percent Of Display Revenue By 2017. Data aggregator eMarketer has published a revised set of ad-revenue forecasts with an emphasis on mobile.
The firm projects that mobile advertising will account for an increasing share of display revenue and represent nearly 50 percent ($14.5 billion) of all display advertising by 2017. Google will capture more than 50 percent of global mobile ad revenue this year; Facebook is gaining, however. According to eMarketer, Facebook’s share of mobile ad revenue will grow from just over 5 percent last year to almost 16 percent this year.
In terms of the broader category of global digital ad revenue, Google and Facebook are again #1 and #2 estimates eMarketer. The former will control almost 33 percent of total digital advertising revenue vs. 5.4 percent for Facebook (left chart below). Yahoo and Microsoft are next in order, with $3.5 and $2.9 billion, respectively, in anticipated 2013 ad revenue. Back-to-School Survey Shows Most Shoppers Go Mobile from Home. Infographics & Data Visualizations. Mobile Becoming Moms' Daily Shopping Companion. There is no question that mobile is becoming an essential shopping tool for many US moms.
According to a March 2013 survey from retail solutions company Alliance Data, more than half of surveyed mom internet users reported using their smartphone or tablet at least weekly for some aspect of shopping, whether it be research or buying. And 35% of respondents said they used their device daily for shopping purposes. Mobile’s usefulness for shopping is easy to see.
Convenience and a better ability to price compare were the top reasons moms’ reported using their device as they moved through the purchase funnel. Clothing and beauty ranked as the top product categories for which moms shopped on their smartphones and tablets, at 56% and 47%, respectively. Showrooming—the practice of going into stores to compare products and prices, often using mobile to shop around—is common among moms, as well. However, mobile is not the primary method US moms prefer for shopping. Offers on Mobile. Mobile Retail. Smartphone Apps for Small Business. Running a small business is not a simple task. You will have to wear many hats and make a lot of sacrifices to succeed. Many small business owners use smartphones to manage their companies. Having the right apps matters a lot here. This infographic by Salesforce Desk covers some of the apps that small businesses could find useful: Growth of Mobile Trading.
The online trading revolution has transformed the financial industry. Not so long ago investors had to call a regular land line to speak to a live broker in order to place a trade. That all changed in the 1990s with pioneers like E-Trade and Charles Schwab, who gave online stock traders access to more information along with decreased trading costs. Keep Your Mobile Data Secure From Symantec Infographic. Mobile Phone Security Threats. Why Is Mobile Device Battery Performance Lagging Infographic. Filed in Technology on March 1, 2013 with no comments Google + Low battery life means you have less time to make the most of everything your mobile device can offer.
As the ever-present Achilles heel of mobile devices, low battery life is holding us back from enjoying the newest apps, catching up on the latest news and making the most of all that our mobile devices can offer. So what are manufacturers doing about it? Recent advancements in mobile memory are paving the way for longer battery life in smartphones and tablets.
Infographic Source: Samsung Semiconductor. Mobile & Tablet Optimization: The Next Enterprise Search Frontier. For years now we have heard the phrase “the year of mobile.” In 2013 we are getting much closer to that prediction becoming true. A key theme during many sessions at this year's SES London was the growth of mobile and tablet search. Smartphones and tablets now drive one out of every three minutes spent with digital media, according to new research from comScore. Also, tablet search could drive upwards of $5 billion in revenue for Google in 2013, according to research from Marin Software. Mobile PPC info-graphic. Home / Marketing Solutions / Affiliate Network Affiliate Network eBay Enterprise Affiliate Network (formerly PepperJam Exchange) is known throughout the affiliate marketing industry for our high-touch services combined with unmatched results.
Leveraging exclusive distribution, innovative solutions and strategic thought leadership in the performance marketing industry, we build solutions for our advertisers that bridge affiliate marketing with online, offline, mobile and social attribution. Our ability to support both domestic and international currency empowers our advertisers to expand their global footprint to international success. With Advanced Product Feeds, Store Builder, Advertiser and Publisher API’s, and cross-channel Ad Serving, eBay Enterprise Affiliate Network will deliver better results and a better experience for your business. Exclusive: Japan's Sharp cuts iPad screen output. By Reiji Murai and Miyoung Kim TOKYO/SEOUL Fri Jan 18, 2013 8:48pm GMT TOKYO/SEOUL (Reuters) - Sharp Corp has nearly halted production of 9.7-inch screens for Apple Inc's iPad, two sources said, possibly as demand shifts to its smaller iPad mini.
Sharp's iPad screen production line at its Kameyama plant in central Japan has fallen to the minimal level to keep the line running this month after a gradual slowdown began at the end of 2012 as Apple manages its inventory, the industry sources with knowledge of Sharp's production plans told Reuters. Sharp has stopped shipping iPad panels, the people with knowledge of the near total production shutdown said. The exact level of remaining screen output at Sharp was not immediately clear but it was extremely limited, they said. Six Amazing Benefits of Mobile Payment Processing. Galaxy S IV might arrive with 4.99-inch 1080p display, 13MP camera, quad-core A15 CPU. Now that Samsung’s hot-selling Galaxy S III smartphone is almost half a year old, we are hearing rumours about the next-generation of flagship from the Korean giant which is expected to be called the Galaxy S IV. The latest rumours suggest that the Galaxy S IV will go on to arrive with a 4.99-inch Super AMOLED 1080p display, will be powered by Samsung’s Exynos 5450 chipset with a quad-core Cortex-A15 processor and have a 13 MP Rear facing camera.
Samsung Galaxy S4 specifications rumours and leaks ramp up. There have been several Samsung Galaxy S4 rumours floating about of late. One suggests the new Android handset will be launched at Mobile World Congress in Barcelona in February, the other that it will be announced even sooner, at CES in Las Vegas in January. Cricket announces the ZTE Groove, out tomorrow for $129.99. Cricket lets us know that it’s adding yet another low-end Android smartphone to its roster. The own-brand Cricket Groove is manufactured by ZTE and will become available tomorrow, November 21 in stores and online.
It will cost $129.99, sans long-term contract of course. Is this the next big smartphone platform? Meet Jolla’s MeeGo-based Sailfish OS — European technology news. Searchengineland. Going by the last couple of months, the humble tablet computer is playing an increasingly pivotal role in the strategic plans of many of the biggest names in tech, and it will continue to hold greater significance to paid search advertisers as we move toward the holiday season. Following the March release of the new iPad, the tablet market enjoyed a few months of relative calm before the heavy hitters began rolling out a new wave of devices that they hope will finally make serious gains against Apple’s dominance in the space.
Photos of new HTC tablet leaked, to be announced at IFA? Our friends over at DroidDog just got a tip from a Twitter account, @evleaks, with images of a 10-inch HTC tablet. This isn’t the first mention of an HTC tablet, but these are the first images of such a device. IDs, Loyalty Cards, and Third-party passes all coming to Google Wallet. Robin Dua, head of project management for Google Wallet, talked about some new features that Google Wallet users might see in the near future. Dua said that he wants Google Wallet users to have the ability to store gift cards, travel itinerary, receipts, tickets and much more. In a nutshell, anything and everything that eliminates the need for a physical wallet.
Personally, I’m still trying to weigh the pros and cons of even using Google Wallet. One major con might pop up in the event that your phone gets stolen, with all your credit cards and financial information at the thief’s disposal. Samsung Galaxy Tab 8.9 WiFi getting Android 4.0 ICS. Another Samsung Galaxy Tab is in for a tasty frozen treat today. For those that own the happy-medium sized Samsung Galaxy Tab 8.9 WiFi tablet you will be happy to know that Samsung has just started pushing Android 4.0 Ice Cream Sandwich out to the slate this afternoon. SkyDrive Brings Its Cloud Storage Service to Android. Smartphone Traffic to Ecommerce Sites Up 103% Since 2011 [INFOGRAPHIC] How to Create a Successful SMS Marketing Campaign. The hidden costs of developing mobile apps in the cloud.
You've developed a hit mobile app. Apple stock jumps on $1B Samsung verdict. Bluetooth gets physical with new fitness certifications — Mobile Technology News. 7″ Tablet Wars Expected Soon. Dailywireless.org. Google points consumers toward mobile-optimized sites. Merchants unveil their mobile payments program. Pinterest’s mobile strategy still needs work - Mobile Marketer - Mobile Commerce Daily- Social networks. Major changes at Toys ‘R’ Us boost m-commerce site performance. Apple Developing Smaller iPad While Amazon Works on a Bigger Kindle [RUMOR] Android Hits 51.8% Market Share In the U.S. [STUDY] 100,000 QR Code Scans In 15 Days. How to Make Your Site Mobile Ready in Just 30 Seconds. Vodafone, O2 UK may save £1B though network sharing JV.
Twitter CEO: some days, mobile ads outsell web ads. Android's Growth To Peak This Year, Says IDC - Mobility - Smartphones. Do You Really Want Your Bank Following You Around All Day? 7 Tools for Getting Started on Mobile App Development. Web Advertising - Global mobile media sales top $100 billion in 2011. Facebook Buys Mobile Discovery Service Glancee. Half of Consumers Use Smartphones While Working Out [INFOGRAPHIC] BlackBerry Makes a New Play for Business Users.
Windows Phone Exec Gavin Kim Has Left Microsoft For Security-Focused NQ Mobile. Vodafone Spends $1.7 Billion To Become A More Powerful U.K. ISP. jQuery Mobile. jQuery Mobile Examples - JQM Gallery.