40 Businesses You Can Start From Home. Payvment - eCommerce and Discovery on Facebook. Sell on multiple platforms An embeddable, centrally managed storefront that works on Facebook, mobile, blogs (like WordPress and Joomla), and basically any site you choose.
Increase flexibility on option sets and inventory More control over products with attributes (like color and size) and the ability to track separate inventory for those SKUs.
Transaction. Conversion. Design. Marketing/branding.