usability
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Users rarely look at display advertisements on websites. Of the four design elements that do attract a few ad fixations, one is unethical and reduces the value of advertising networks. I've been reluctant to discuss one of the findings from our eyetracking research because the conclusion is that unethical design pays off .
Banner Blindness: Old and New Findings (Jakob Nielsen's Ale
Internetworking (3.3): Article-Conceptual User Interface
ARTICLE Currently when constructing websites, designers usually rely on style guides and their own intuition to help determine where to position particular web objects on a web page. However, both style guides and intuition may not be a suitable guide for the placement of these objects. Style guides frequently are based on the book metaphor which is often inappropriate for the Web, whereas intuition is often little more than guessing where these items should be placed. While style guides and intuition do serve a purpose, what is necessary is to understand where users typically expect web objects to be located on a web page. Obviously, knowledge of where users anticipate to find these objects should aid in the effectiveness of the site.
Magic Ink: Information Software and the Graphical Interface
# The ubiquity of frustrating, unhelpful software interfaces has motivated decades of research into “Human-Computer Interaction.” In this paper, I suggest that the long-standing focus on “interaction” may be misguided. For a majority subset of software, called “information software,” I argue that interactivity is actually a curse for users and a crutch for designers, and users’ goals can be better satisfied through other means. # Information software design can be seen as the design of context-sensitive information graphics .