Seattle Hearing and Balance Center. KNOCK. Event Planning Online: 14 Essential Social Media Tools. Jason Keath is the founder of Social Fresh, a social media conference for marketers. He organizes social media events across the country, consults with companies on social media, and blogs at JasonKeath.com. Free tools make planning events easier than ever. From the first stages of planning through post event followup, there are tools for every detail. The following list offers a taste of some of the best resources out there. You can think of it as a toolkit for planning events of all shapes and sizes. Let us know in the comments what your experience is with these tools and what others you've found helpful for organizing events in the past. Invitations For most events, invitations are an important step. 1. 2.
Additional Resources: Evite, Google Calendar, Organization Tools Events can overload us with information and logistics, from planning the location to organizing information for attendees. 3. 4. 5. Additional Resources: Sched.org, Google Wave Online Marketing 6. 7. 8. 9. 10. 11. 12. 13. SmartBlog On Social Media » Andy’s Answers: Why it’s OK if not e. Not every word-of-mouth campaign you launch is going to be a smash hit. Not every video you post to YouTube will go viral, not every insider-discount will get used like you’d hoped, and not every topic you start will catch on. And that’s OK. Real word of mouth is the result of hard work and plenty of trial and error. The next time you’re hesitant to try this “word of mouth” stuff for fear of failure, try reminding yourself of a few simple truths. What to remember: Your word-of-mouth program is simple. Word of mouth doesn’t have to be complicated. Social Media Predictions For 2010. With the first decade of the new century and new millennium coming to a close, its time to look forward at some of the prognostications that several of today's visionaries have divined from their social media crystal balls.
These predictions are meant to be thought-provokers more than a specific road map, and derive from an eclectic assembly of thought leaders,entrepreneurs and folks who are in the trenches every day dealing with the evolution of social media in our very many global neighborhoods. Based on this research, I have also added findings from my own humble analysis that supports, questions and occasionally disputes some of these predictions. Southeast Asia, Next Social Media Hotspot Jimmy WalesJimmy Wales, the founder of Wikipedia thinks the most important changes ahead will be forged by the “next billion people coming online, mainly in India and China.” In Southeast Asia, it has been the year of Facebook. Web 2.0 Attacks & Political Tension The Growing Popularity of eReaders. Tibco: A Twitter-Like Service That's About Subjects More Than Pe. Tibco is coming out with a Twitter-like service that has an emphasis on subjects more than on following people.
In Tibco's view, the enterprise is not just about the people anymore, but the subject and contextual information that relates to a person's job. The value is in decoupling the subject matter from the person so the right information can be found quickly and easily. The service is called tibbr, which Tibco describes as a workplace communications tool. It's in keeping with Tibco's focus on real-time technologies. Tibbr is definitely different compared to a service like Salesforce Chatter, which aggregates commentary on different subjects to give context and knowledge about a particular topic. Instead, tibbr is about finding information about the most granular of topics. We find this approach a bit cold, perhaps even taking some of the soul out of what real-time social technologies have historically provided.
Tibbr is agnostic about the actual user. SmartBlog On Social Media » Andy’s Answers: Traits of a great te. A great testimonial is a fantastic sales tool. A few words from a real fan telling the world how much they love your stuff is better than any clever copy you could come up with. While kind words from satisfied customers are always welcome, some testimonials are better than others.
Great word of mouth marketers know how to create awesome ones. What to do: Keep it short. Lengthy testimonials get overlooked, especially online. Ask fans to describe you in just a few words, or try asking them for their “Twitter version” of a testimonial.Keep it specific. How Events Can Use Social Media. I’m presenting to the International Association of Exhibitions and Events (IAEE) conference today.
These people all put on conferences for a living, a multi-billion dollar industry (note: I also put on conferences), and work with an events solutions company. What they’ll want to know is how all these social media tools can improve attendance, drive collaboration, extend the value of events, without taking away any potential revenue. They’ll want a very safe path, tried and true, with a step by step understanding of what will add to the bottom line and how to avoid things that will detract.
After years of attending and running events, I can tell you that it’s all still very much a lab environment. Social Media Buzzes Up Potential Attendance Hooking Twitter to your registration system such that it tweets out a message like “I just registered for PodCamp Boston on Jun 14th. It’s hard to say. But don’t be too optimistic. Social Media Extends Communities How Have You Seen It Done, Good or Bad? Seven Predictions for 2010 from eMarketer’s CEO.
It’s that time of year again—the season for looking back, reflecting on what transpired over the course of the year, and simultaneously looking forward, to formulate thoughts, and perhaps some hope, for what the coming year will bring. Like last year, I have seven predictions I’d like to share with our readers, many of which will get underway in 2010 but gather momentum and take on greater importance in subsequent years. 1. During 2010, as US ad budgets crack open just a little, look for an accelerated migration of ad dollars from traditional to digital media. According to Forrester Research, 59% of US marketers plan to increase their budgets for digital by pulling funds from traditional outlets. Other sources support this shift, including a recent survey among Association of National Advertisers members and a separate study from Duke University’s Fuqua School of Business. 2. The measurement and accountability mandate will intensify demand for lower-cost, more efficient media. 3. 4. 5.
SmartBlog On Social Media » Reality setting in: What Google’s re. Online marketers have long preached the importance of search engine optimization. Make sure you’re mindful of keywords when writing Web site or blog content. Make sure your title tags explain your site or post effectively. Tag your entries appropriately and work with your colleagues and partners to ensure you are creating a community of links.
Sure, these are all still relevant tips to help generate organic traffic. But what happened just yesterday adds a very thick layer to the SEO equation. Twitter made us see what could be possible with real-time search. When I started exploring Google real-time search, the first thing I searched for was “SmartBrief.” While many of us in the social media community might “get it,” I can’t help but think of folks like my mom. All of a sudden, your “social brand” is front and center and has the potential to drive top-line results for those who are actually searching for your product.
How do you see this shift affecting your business? 5 Ways to Increase Amount of Comments on Your Blog or Website. This post is written by Niall Harbison For people who are just starting out in the world of blogging one of the most frustrating things that crop up is the lack of blog comments that you receive. This even happens to more established blogs who suffer from a lot of lurkers (people who read the blog without ever announcing themselves) rather than people leaving comments.
If you are lucky enough to get comments they can be the lifeblood of your blog and a great source of additional content and go on to be a whole new element to the blog on their own. So what can you do to get more comments on your blog? Reply to comments This might seem pretty obvious at the start when you are only getting a couple of comments here and there but you should always take time to try and interact with people who have taken the time to share their thoughts on your post.
Pose lots of questions Write controversial content Comment on other blogs Build a community. Building a Circle of Competence : Money :: American Express OPEN. Manhattan Users Guide. Newsknife Announces Ranking of Top News Sites of 2009 - Search M. This this handed to me, Newsknife has just published a ranking of the Top News Sites of 2009.
The big story is that Newsknife's combined figures for sites owned by Rupert Murdoch put them in second place at a time when Murdoch has declared his unhappiness with Google News. (Methinks the media mogul doth protest too much.) The Top News Sites of 2009 is compiled by Newsknife from its analysis of more than 311,000 listings by over 7,400 news sites at Google News during the year.
Here are the news sources you are most likely to find in Google News: 1 Associated Press 2 Rupert Murdoch related sites - Times Online, UK / Wall Street Journal / FOX News 3 New York Times 4 Reuters 5 CNN 6 Washington Post 7 Los Angeles Times 8 BBC News, UK 9 Voice of America 10 Bloomberg This is the eighth year of Newsknife's "Top News Sites" ratings.
Newsknife's ratings are based on monitoring the main US-oriented Google News site. How Small Hoteliers Can Use Twitter and Facebook. - Monday, 14th. Small hoteliers have always been more nimble than their larger competitors and able to offer a warm, personal service. Social media tools like Twitter and Facebook only enhance this ability, when managed properly (especially time). Here’s some of the ways a small hotelier can use Twitter and Facebook to enhance their online presence. Share Behind-the-Scenes Insights. Just hired some new staff, after a big retirement bash for one of your long time team members? Let people see how your establishment works, who are the personalities involved. The point isn’t to try to sell people. The point is that when you compare two hotels side by side, consumers are starting to notice the hotel which has some transparency and some visibility.
Open up a new sales channel. Many hoteliers have found social media’s real-time status to offer big discounts to last-minute capacity that would have went unused anyway. Get Feedback. Offer easy access to Customer Service. The Technology Chronicles : Holiday shoppers turning to Facebook. This holiday season is the first chance for most retailers to test the selling power of Facebook and Twitter, and one early survey shows the strategy is working. A survey conducted Dec. 4 to 7 showed 28 percent of shoppers who have already started buying gifts were influenced by social media, according to a report issued Tuesday by the research firm comScore Inc. of Reston, Va. Of that total, 13 percent said they were influenced to buy a product by reading an online consumer-generated review, while 11 percent were influenced by an expert review. And 6 percent were influenced by friend’s status update on Facebook, while 3 percent said they followed the advice of a Twitter tweet.
Also, 7 percent of the respondents joined a retailer’s Facebook fan page – and 5 percent began following a retailer on Twitter – so they could get special holiday offers and discounts. Are Your Facebook Fans Truly Engaged? There are five ways to keep your Facebook pages working for you - and your fans - without running into cycles or idle chit chat, says Italian digital media agency Frozen Frogs. They did some work to figure out fan engagement rate and found that: (1.) New product releases Let's face it, our brains are wired for novelty. Hence the love for shiny new objects. What if you don't have a lot of new product releases? Run a video interview via Skype of your customer talking about the new or innovative use for it, then post it. .
(2.) Putting cash back into people's pockets is still a great way to get traction. Things may be tight for many businesses at the moment. Another idea here is to allow customers and fans to earn points towards a charity and then profile them talking about the reason why they picked that charity - there's the story again. (3.) For real though, not green washing. Car companies have a good angle here. (4.) Think about something special and unexpected you could do for your fans. 5 Tips for Using Video to Grow Your Business in 2010.
Patrick Moran is chief strategy officer at Fuze Box, the company behind Fuze Meeting. He was also chief marketing officer at Mzinga, a leading social media and white label community provider, and led online marketing at Cisco WebEx. Fuze Box is one of the leading providers of real-time video collaboration tools today. It's no secret that online video is hot. A recent study by comScore revealed that in October 2009, more than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month. At my company, we’ve seen our own surge in video viewing. Video now accounts for the largest number of files uploaded into online meetings on our platform. Given that many of our customers work in sales and marketing, what I infer from these numbers is that video marketing is poised for a huge year in 2010. Luckily, it's never been easier to create marketing videos. 1. 2. 3. 4. 5.
The Bottom Line. Channel Store - Checkout. BestThinking. Five social media tips for 2010 | Blog. 2009 was a banner year for social media. Fueled in large part by the impressive growth of Twitter and Facebook and the adoption of both by major brands and recognizable individuals, it's safe to say that social media truly went 'mainstream' this year. That means new opportunities, and new challenges, in 2010 as social media finds its place in the overall mediasphere. Here are five tips for companies looking to take their social media efforts to the next level in 2010. Get creative. Just being on Facebook and Twitter isn't enough. As social media matures, companies will need to do more to stand out and stay relevant. That means going beyond "We're on [site name]" to "We're using [site name] to do x, y and z" and developing strategies relevant to those objectives.Bring on the right people. Photo credit: webtreats via Flickr.
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