Cath Pope
content specialist
The Rise of Hacker Journalism: When Word is Not Enough. Occasionally here at Curated Content HQ, we read a blog or article that sparks plenty of lively debate, low ball humour or lousy word plays like in the title.
And sometimes the discussion turns into an opportunity to change the way the game is played. Obviously for a blog to have the ‘tool up’ effect, it needs to pack a pretty intense message. And it did. For starters it called journalists ‘geeks’. Then things got really crazy with: ‘Eventually the tools of writers cease to be enough: Microsoft Word gives way to Excel, which gives way to MySQL. To save you the time of throwing that slab of text into Google, it’s written by a smart guy called Matt Thompson and first appeared on Poyter.org in October 2011.
Journalists need to be coders??? News organisations are now hiring data visualizers too, (so do we) because that picture is worth way more than 1000 words. This hopeful thought in itself had its origins in another interesting blog we read recently that boldly declared:
Social Media Community Managers Must Focus on Quality Content. The recent news in Australia that everything posted on a Facebook brand page legally counts as advertising has put a massive dose of fear in the hearts and minds of social media campaign managers everywhere.
On the other hand, if you’re a quality content curator or maker, get ready for your close up. Put simply, the recent ruling by Australia’s Advertising Standards Bureau (ASB) means social content has to change. It has to get better. And to achieve this, meaningful social content will play a starring role. It’s like reality TV stars being replaced with real actors in the Entertainment Wars. The Beginner’s Guide to Content Strategy.
You’ve been asked by your manager to come up with a Content Strategy.
It could be worse: you could’ve been asked to organise the staff Christmas party. If the thought of creating a content strategy gives you clammy hands and a stomach cramp, then we’re here to help. Big Brands on Facebook: An Occasional Fairytale. When discussing the value of company branded pages on Facebook, mostly horror stories come to mind – of which we’ve heard plenty: McDonalds, Target, VB…The list goes on.
Mostly, these fails are the result of trying to control the uncontrollable, asking ridiculous open-ended questions bound to end in tears or a consequence of brands not understanding how to respond to criticism in an open forum. To counter tales of social media brand carnage, it helps to have the occasional Facebook fairytale up your sleeve for good measure.
Why the Email Newsletter is back. The Email Newsletter is back.
Not that it ever went away: you just stopped subscribing to it. And if you were too lazy to do that, you clicked delete or arranged for it to go straight to the junkyard folder. But wait! Agenda - Beijing's premier Business Lifestyle Magazine. 2012: The Year for Visual Content? Rather than take a number in the ‘Top Ten trends for 2012’ SEO queue, we thought we’d do something a little different: make one big bold prediction for 2012, and just put it out there.
That way if we’re wrong, the blog title for this time next year will read: 2012: The Year for Visual Content? (Nope) We’re a content company, creating and curating all kinds of content for our clients, so most of our thinking on this comes from our own anecdotal experience of what clients are asking for, and what we think is often the best way to tell their stories: And increasingly, it’s visual. Why You Need to Visualize Big Data. We live in an age of data.
It’s everywhere. From the basic metric package that tells you how many people visited your blog on cheese to the thousands of pieces of data and analytics that flow daily into the clutches of Big business – it’s everywhere we look and shaping everything we do. And now, we want to see it. According to a recent article on Big Data by the highly respected business outfit, McKinsey Quarterly, Radical customization, constant experimentation, and novel business models will be new hallmarks of competition as companies capture and analyze huge volumes of data.
Getting the Curated and Unique Content Mix Right. An important key to good content curation is publishing the right mix of unique and curated content.
Sure, to be a successful curator, you’re going need to assemble a collection of content that is relevant to your industry and interesting and useful for your audience and customers – but it’s important to maintain a voice in the middle of all that content – that’s you! There are no real hard and fast rules around how much unique content you should add into the mix. What you do need to remember, though, is that the audience you are working hard to build and the customers you want to impress with your know-how will also want an overarching opinion. They’ll be looking for a voice that brings it all together, that stands out slightly from the curated content, and again, that’s you. Good content curation enables you to foresee emerging trends; hot topics; industry moves and innovations – all of which could change your business landscape dramatically. Nope. 99.9% of the time we’d say yes. Why the Infographic is the Next Australian Content Trend.
Everywhere you turn, people are talking about content.
But let’s face it, there’s just so much written content on screen you can read before your eyeballs drop out of their sockets and bounce off the keyboard. Enter the infographic, the most revolutionary content innovation we’ve seen since the advent of the LOL Cat video (and slightly more useful to society) and one that represents a fundamental shift in online content marketing. For those of you still unsure what exactly an infographic is or does, it’s simple. Melbourne Startup, Curated Content, Leads with Content Curation Marketing. Content marketing firm, Curated Content, releases its promo video, detailing its products including infographics, data visualisation, and curated content sites and streams.
Located in Melbourne’s CBD, the company is the first in Australia to look at next-generation content marketing, including the rapidly growing fields of content curation and infographics. Curated Content specialises in cost-effective content creation, aggregation, curation, visualisation, and strategies. for businesses, government, and other digital agencies. Related Articles: Startup Review: Tapit NFC Marketing. Data Visualisation: The Ugly Duckling parable. Something very strange is happening in the world of data. It’s along the lines of this: Imagine being born a statistic forever relegated to the boring part of the presentation that sends people to sleep.
Then all of a sudden, a dramatic transformation occurs and those statistics and data are turn into something truly beautiful. Lazy Bugger’s Guide to Content Curation. Everybody’s talking about Content Curation – which is cool for us considering it’s basically our name said backwards – but how many people are actually doing it? The answer is not that many, really. Or maybe we should say not that many, yet. Maybe everyone’s put off by how complicated it all sounds…which is where we come in.
Complicated Shmomplicated. Curation:Understanding the social fire hose. As the tragic events of Oslo unfolded, so too did the importance of content curation in the social sphere. Some interesting commentary on the reporting of the Oslo massacre by FastCompany further advances the vital role of content curators in piecing together time-lines of events as they actually unfold based on real-time tweets. Now this is nothing new. We know that social media channels, in particular Twitter, have been used for some time in contributing to ‘on the scene’ reporting by citizen journalist.
CollaborativeContentCuration. Surf - team curated. Curation. For Sharing. Content Strategy for Beginners. Why Sub Editors are the new Visual Journalists. The recent round of redundancies affecting Australian sub editors not only points to a traditional media format in decline, but also highlights the changing role and exciting new opportunities ahead for the folks we used to call ‘sub editors’.
In the print media industry, another word for sub editor is indispensible. One ex-sub editor recently wrote an article on Crikey describing subs as having the major responsibility of the last look at a story before the ‘publish’ button is pressed, plus a thousand other responsibilities. The guy goes on to describe the sub editor as ‘the arbiter of good taste’ doing everything from ensuring the story makes sense, to checking facts, spelling, legal issues, working out the breakout copy, the captions, the headlines…the list goes on. Good Content vs Bad Content. Lately there’s been a lot more talk than the usual well deserved critique aimed at crap content on the internet, or more specifically, crap content delivered in search results. However, before we give weight to the crap content debate, it might be worth providing a an excellent example of content we’ve identified as doing a terrific job of giving content a bad name.
Here’s what happened when we googled ‘How to catch a fish’ Catching fish for food or pleasure is a timeless activity. Can Curated Content save the Internet? Web curation trend. Curation.
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