Nudge
Much has changed since Google earned a reputation for fattening its staffers with food on demand. These days, the company is focused on advancing its healthy eating initiatives. Explains Jennifer Kurkoski, who has a PhD in organizational behavior and runs a division of Google’s HR department called People Analytics, “When employees are healthy, they’re happy. When they’re happy, they’re innovative.” In pursuit of that healthiness, happiness, and innovation, Google has turned to “nudges”: simple, subtle cues that prompt people to make better decisions. Behavioral economists have shown the idea works, but Google has taken it out of the lab and into the lunchroom.
6 Ways Google Hacks Its Cafeterias So Googlers Eat Healthier
Richard H. Thaler University of Chicago - Booth School of Business; National Bureau of Economic Research (NBER)
Choice Architecture by Richard Thaler, Cass Sunstein, John Balz
Summary of the 6 principles of good choice architecture as described in "Nudge" by Apr 13
