Nudge
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Much has changed since Google earned a reputation for fattening its staffers with food on demand. These days, the company is focused on advancing its healthy eating initiatives. Explains Jennifer Kurkoski, who has a PhD in organizational behavior and runs a division of Google’s HR department called People Analytics, “When employees are healthy, they’re happy. When they’re happy, they’re innovative.” In pursuit of that healthiness, happiness, and innovation, Google has turned to “nudges”: simple, subtle cues that prompt people to make better decisions. Behavioral economists have shown the idea works, but Google has taken it out of the lab and into the lunchroom.
6 Ways Google Hacks Its Cafeterias So Googlers Eat Healthier | Co.Design: business + innovation + design
Decision makers do not make choices in a vacuum. They make them in an environment where many features, noticed and unnoticed, can influence their decisions. The person who creates that environment is, in our terminology, a choice architect.
Choice Architecture by Richard Thaler, Cass Sunstein, John Balz
Summary of the 6 principles of good choice architecture as described in "Nudge" by Apr 13
The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in Draftfcb’s Chicago office, to explore whether behavioral economics is just a fad in marketing or a legitimate tool to help the industry perform better. Starting with the Institute of Decision Making , Draftfcb has been one of the leaders in thinking about how to incorporate the discipline of behavioral economics with the practice, and business, of modern advertising and marketing. Recently, Kenny has put together a set of video lessons that serve as a guide to using behavioral economics in their work. The interactive guide, called “Marketing to Crazy People,” can be found here . Nudge Blog: Behavioral economists have long looked at marketers and advertisers as people who have been applying behavioral principles for years. With the rise of behavioral economics as a recognized discipline, how would you say marketers and advertisers look at the work behavioral economists do?
Nudge blog · Improving Decisions About Health, Wealth, and Happi
Behavioural Econ : Core Economics
by Kwanghui Lim | Filed Under Academia , Behavioural Econ | 3 Comments The Chronicle has just published a first person account by ‘Ed Dante’, someone who writes term papers for a living: http://chronicle.com/article/article-content/125329/ . It is well worth a look. I don’t support the practice, but it exists. Three things crossed my mind after reading the article.