Much has changed since Google earned a reputation for fattening its staffers with food on demand. These days, the company is focused on advancing its healthy eating initiatives. Explains Jennifer Kurkoski, who has a PhD in organizational behavior and runs a division of Google’s HR department called People Analytics, “When employees are healthy, they’re happy. When they’re happy, they’re innovative.” In pursuit of that healthiness, happiness, and innovation, Google has turned to “nudges”: simple, subtle cues that prompt people to make better decisions. Behavioral economists have shown the idea works, but Google has taken it out of the lab and into the lunchroom.
Richard H. Thaler University of Chicago - Booth School of Business; National Bureau of Economic Research (NBER)
Summary of the 6 principles of good choice architecture as described in "Nudge" by Apr 13
Dan Ariely tells Matthew Taylor why it's only by understanding our weaknesses that we can learn to anticipate and avoid mistakes Matthew Taylor: The UK government has just set up a behavioural insight team, and behavioural economics has been subject to a surge of policy interest in recent years. What do you think has driven this trend?