Sustainability Disclosure Database - Search. CDP-SP500-2012.pdf (application/pdf Object) Sustainability Indexes - Home. Newsweek Green Rankings 2012: Results of the Green Brands Survey - Newsweek and The Daily Beast. When it comes to a company’s “greenness,” what consumers think does not always line up with reality.
To find out how companies stack up on this basis, we partnered with Penn Schoen Berland and Landor Associates, who conduct the annual Green Brands consumer survey. The results appear below, ranked according to each company’s Reputation Score. The disparity between the Newsweek Green Score (an objective measure of environmental performance) and the Reputation Score is also shown. To create the Reputation Score, Penn Schoen Berland (PSB), in conjunction with Landor Associates, conducted an online poll of 8,743 Americans 18 and older.