Facebook Page vs. Profile: Which is Better for Your Personal Brand? 342 Shares Facebook 131 Twitter 153 LinkedIn 28 inShare28 Google+ 25 Pin It Share 5 5 342 Shares × Are you trying to build a powerful personal brand? Branding YOURSELF is important because it emphasizes: who you areyour skillswhat you have to offer This creates credibility & trust! We’re lucky to live in an era of social media where we can leverage platforms like Facebook to brand ourselves for practically nothing. And there are 2 primary ways to go about branding yourself on Facebook: Facebook ProfileFacebook Page Pages & profiles have their own pros & cons when it comes to branding. Any guesses about which side came out on top?
Facebook Page vs. >> Click to Tweet << 1. Organic reach on profiles is wayyyyyy higher than the reach on pages. And the reach on this profile post was strong: Profiles win this round by knockout! Score: 1-0 2. Facebook profiles no longer have access to advertising & paid reach. >> Click to Tweet << Pages win this round without even trying! Score: 1-1 3. >> Click to Tweet << 4. Is your Facebook Strategy Successful? How to Evaluate It. When was the last time you evaluated your Facebook Page to verify whether your strategy is working? Do you even have a strategy for Facebook? There are many ways to get benefits from using Facebook for your business, but there are also many ways to waste your time on the site. Wasting time is not what we like around here! In this article, we take a look at a several different ways of evaluating how effective your Facebook strategy is. 1.
Are Your Facebook Fans Seeing Your content? When you post content on your Page, Facebook restricts the number of fans who see that content. On average, fewer than 20% of your fans see your content, and the ones who engage with your content are more likely to see what you post than those who don’t engage. To check to see what percentage of fans see your content, you could use AgoraPulse Barometer. In the image below, you see the overall statistics for Pages that used the barometer and you can see that, on average, 16% of fans are reached. 2. 3.
Striking image! 5 Ways to Dramatically Improve Your Facebook Engagement Starting TODAY! 431 Shares Facebook 120 Twitter 112 LinkedIn 46 inShare46 Google+ 148 Pin It Share 5 5 431 Shares × About to abandon Facebook marketing? Given up hope of ever reaching your target audience? I know how you feel! Capturing the attention of your audience is increasingly difficult — whether because of Facebook’s latest algorithm changes or the constant uptick of shared content in the news feed. Not long ago, writing a Facebook post & asking for a LIKE, share or comment was all it took to maintain an active business page. Today it takes far more than that. The good news? You can beat Facebook’s algorithm changes & position your page for optimum exposure. Below are 5 ways to dazzle & delight your fans — and keep them engaged & coming back for more! 5 Ways to Dramatically Improve Your Facebook Engagement 1.
To gain audience attention & get them interacting with your page, you need to give people something to talk about. >> Click to Tweet << 2. And lastly: >> Click to Tweet << 3. 4. 5. >> Click to Tweet << Analyze your Facebook page - LikeAlyzer. How to Create and Manage the Perfect Facebook Page for Your Business.
281 Flares Filament.io 281 Flares × As small business owners and brand managers, you’ve probably heard that you need to be on Facebook. Great! So where should you start? And is there an easy blueprint to follow? We’ve experimented a lot with various Facebook marketing tips over the past several months, and we’ve enjoyed figuring out the best way to create and manage our Facebook page here at Buffer. Since things continue to change regularly with Facebook and its algorithm, consider this A to Z guide as a great jumping off point.
How to Create a Facebook Business Page in 5 Simple Steps Step 1: Fill out your basic business info Open the following URL to create a business page on Facebook: Once there, you’ll choose one of the following six categories for your page: Local business or placeCompany, organization, or institutionBrand or productArtist, band, or public figureEntertainmentCause or community Here’s the look for a local business: Hold a contest P.S. How to Use Targeted Facebook Ads to Promote an Event. Are you promoting events online? Have you tried using Facebook to spread the word? Targeted Facebook ads are an ideal way to reach people who are most likely to share and attend your event. In this article I’ll show you how Facebook ads increase exposure, engagement and registrations for your event.
Use targeted Facebook ads to promote your next event. How Facebook Ads Drive People Down a Marketing Funnel Marketing funnels are useful because they show how people go from hearing about your event to registering for your event. Below is an example of a horizontal funnel (using Facebook) that follows Jane as she goes from awareness of the event, to registering for the event, to telling her friends about the event. Each stage of your Facebook marketing funnel serves a different promotional purpose. Now let’s dig deeper into how Facebook ads support each stage of the funnel. #1: Capture Awareness The first phase of any campaign is awareness. Page post engagement ads are another option. 1. 2. 3. 4. 5. 10 Surprising and Important Social Media Stats You Need To Know.
434 Flares Filament.io 434 Flares × We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing. Who doesn’t love a good statistic, especially one that has an actionable next step? You’re likely to find a sea of statistics for social media—I know I’m amazed at how many are out there. My favorite finds are those that are just a bit surprising or unique or even counterintuitive. I’ve saved some of the best social media stats I’ve found over the past few months and I’m happy to share them here with you. 1. When looking at your social media monitoring strategy, note that your brand/company mentions on social will likely not come from social’s biggest players.
And these are potential brand advocates—only 6 percent of the mentions in this study were deemed overtly negative. 2. What you can do with this stat: Tight crowds and community clusters seem like apt groupings for brands interested in a lot of engagement. Facebook Improves Embedded Posts: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news.
To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Improves Embedded Posts: “A new design, faster load times and per publisher default widths to make Embedded Posts even better.” Embedded posts now “display images and videos above the post’s text and other content.” Pinterest Rolls Out Guided Search on Web: “Now when you search for something, descriptive guides will help you sift through all the good ideas from other Pinners.” Facebook Introduces Ad Preferences: “A new tool accessible from every ad on Facebook that explains why you’re seeing a specific ad and lets you add and remove interests that” Facebook uses to show you ads. “If you live in the US, you’ll be able to use ad preferences in the next few weeks.” Instagram ads are coming to additional countries across the world. Here’s a cool social media tool worth checking out: inShare73. Fbpower. Hi, this is Garin Kilpatrick, and I am SO excited to share with you the single most exciting new development in Facebook marketing the world has ever seen.
It’s very important for you to read every word of this page, because there are launch specials and it’s full of powerful life changing information that can quickly end the pain of struggling to make your online business profitable forever! FINALLY! A simple solution for frustrated business owners, entrepreneurs, and online marketers EAGER to build their brands with Facebook… …and leverage the worlds most popular social network to MAXIMIZE your social media profits without headaches or hassles.
Now millions of business owners are scrambling to get their pages up to date and the opportunity to make money with Facebook has never been greater. The information in this program comes straight from me, Garin Kilpatrick, and I have made it my business to build brands for businesses on Social Media for over six years… #1. . #2. . #3. . #4. . #5. P.S. Garin Kilpatrick. 5) Posting the wrong type of content media.
A Look Inside Facebook Audience Insights [Video] How to Set Up a Facebook Page for Business. Have you decided that it’s time to create a Facebook Page for your business? Wondering exactly how to get your Page started the right way? Facebook continues to change and evolve, making it a moving target for people trying to find the correct steps to set up a Page. But never fear—we have all the critical pieces that you need to put in place to start your Facebook Page today. To set up your Facebook Page, just follow these steps: #1: Log into Facebook If you do not have a personal profile set up on Facebook, do that first at www.facebook.com. Even if you don’t want a personal profile, we highly recommend that you create one rather than creating a “business-only” Facebook Page because of the limitations you will encounter (see point #8 for the Business-only Page limitations).
Either login to your personal account, or create a new personal account from Facebook.com. Once you have logged into your personal account, we are going to create your Business Page. . #4: Add Your Profile Picture. Facebook Updates Look for Pages: This Week in Social Media. Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week? Facebook Rolls Out Streamlined Look for Pages: The new look for pages on desktop “will make it easier for people to find the information they want and help page admins find the tools they use most.”
“The right-side column of your timeline now displays all of your page’s posts. This one-column display means that all of your posts will appear consistently on your page and in news feed.” Facebook Updates News Feed: “The updated design has the best of both worlds: it keeps the layout and navigation people liked, but offers bigger images and photos, as well as a new font.” “An updated look for news feed so that desktop and mobile will look the same, making Facebook more consistent and easier to use across platforms.”
The visuals are now more simplified throughout the app. Other Mentions What do you think? How To Add Twitter App On Your Facebook Fan Page | TWELVESKIP. Sponsors Facebook and Twitter are currently the two social media juggernauts and together these two sites are accessed by more than a billion people worldwide. Simply having an account on these two platforms can give you a potential access to a goldmine of quick and easy advertising options in the virtual world. So make yourself, your product or service stand out in any market. Using both Twitter and Facebook, you can reach out as many people as possible that are interested in what you have to sell without having to even step out of your office.
Here's an example of a Twitter Tab you can install on your page: Login to your account and search for 'Tweet Feed for Pages' (use your personal account to search for this app, not your Facebook page) or simply click here. You're all set! Adding the Twitter tab to your Facebook Fan page will ensure all your tweets stream in quick time on your Facebook page so that your followers and clients don’t miss out on any of your updates. 4 Fun Ways to Improve Your Facebook Engagement. Do you need to increase the visibility of your Facebook page posts? Are you looking for fresh ideas to quickly create engagement on your Facebook page? In this article, you’ll discover four ways you can create better engagement on your Facebook page using social game.
Why Games? If you’re tearing your hair out worrying about the number of fans interacting with your Facebook business page, moderating your page may not be much fun. Worse still, you may be missing out on getting to know your fans on a deeper level. The good news is that initiating simple social games on your page’s timeline gives your page interaction a boost. Social games on your timeline encourage comments, shares and likes, and build a sense of community around your brand. Why Engagement Matters on Facebook There are more than 15 million business pages on Facebook.
Initiating social games is good for your Facebook page. #1: Take Your Best Guess You can choose to run the “What’s Your Best Guess?” How the game works. Over to you. 8 Ways to Improve Your Facebook Engagement. Are you looking for fun ways to get your Facebook fans engaged? Wondering how other pages are developing their posts to increase likes, shares and comments? In this article I’ll show you eight examples of how to create Facebook posts that drive more engagement on your Facebook page. #1: Solve Problems With Photos Posts with a simple image and a caption that shows fans the solution to a problem or a way to improve their daily lives receive marked engagement.
Whole Foods uses this post tactic to encourage fan discussions about product-related solutions to common problems. Whole Foods boosts engagement by sharing lifestyle tips. Tips for posting images to Facebook: Larger images tend to get more likes, shares and comments. Find a great selection of socially recommended how-to’s on Snapguide or Reddit’s Life Pro Tips. #2: Give a Shout-out to Your Customers People love to see their content and their friends’ content shared by brands.
Starbucks uses customers' art in their cover photo. #6: Share Quotes. 6 Creative Ways to Use Embedded Facebook Posts. Would you like more people to see your Facebook posts? Have you used Facebook’s new feature to embed posts on your website or blog? Embedding Facebook updates on your website can help you increase visibility and engagement. How can you creatively use embedded posts as a part of your Facebook marketing strategy? Let’s find out! Here’s How It Works Twitter isn’t the only embeddable social media. You can embed most public posts from a personal profile or a page. Locating the Facebook embed post option. When you click on this, you’ll get a popup showing how the post will look and the code to use. Example of embed code. The result? As of now, you can only embed public posts from profiles and pages. Unfortunately, you can’t embed public posts from within groups or comments on a Facebook post. And your ability to embed posts depends on the privacy settings used by the person who created the post.
Here are six easy ways marketers can use Facebook’s embedded posts. #1: Demonstrate Social Proof . . . . New Facebook Marketing Research Shows What Works. Are you wondering what works with Facebook and what’s a waste of time? Do hashtags make a difference? What about sponsored stories? There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Here are five noteworthy Facebook findings we uncovered from the latest published research. #1: 78% of U.S. Facebook is at the center of a sizable shift to mobile.
Research from eMarketer predicts that this number will continue to grow and by 2017, 154.7 million Americans will be using Facebook on their mobile devices. The future of Facebook is in mobile. Key Takeaways: Mobile and social go hand in hand. . #2: Paid Ads Improve Reach and Post Performance According to the 2013 Social Rich Media Benchmark Report (ShopIgniter), promoting your Facebook posts with a paid ad increases organic and viral reach significantly but reduces click-throughs.
This is true for all post types (video, offers, photos, links and questions) except status updates. Your Turn. Contagious Content - What People Share on Facebook and Why They Share It.