Conference. The Online News Association Conference & Awards Banquet has become the premier gathering of highly engaged digital journalists who are shaping the future of media. Record-breaking numbers of journalists travel to ONA’s conference each year to learn about new tools, techniques and technologies, to discuss advancements and challenges in the industry, take advantage of the rare opportunity to network face-to-face, and share best practices with peers from all over the map. They also come to soak up the vibrant entrepreneurial spirit that distinguishes ONA conferences. ONA conference attendees are a tech-savvy bunch. They include producers, content editors, technologists, programmers, designers and newsroom decision-makers from major media markets, independent websites and leading academic institutions interested in emerging practices in news gathering, software, hardware, content and distribution platforms. Learn more about this year’s conference, ONA14. Social Infrastructure | Gigya.
10 Questions That Produce Better Psychographic Profiles | Mission Minded – Marketing for Nonprofits. Recently we posted an article about using the power of personas to craft more focused messages and better communications. These character sketches are psychographic profiles. When developed, they can help you think about your audiences’ motivations, which helps you write the messages that compel donors, volunteers and others to take action. As a follow up to that article, here are 10 questions you can ask yourself to bring your character to life: What are their names, ages, genders, occupations, family details? What are their interests, habits, hobbies, and pastimes? Who influences them? What other questions have you asked yourself? Facebook twitter linkedin sharethis email Tags: brand, branding, character, characteristic, demographic, messages, persona, personae, personas, profile, psychographic.