Observatorio Nacional de las Telecomunicaciones y la Sociedad de la Información. 26 Promising Social Media Stats for Small Businesses. Is your small business “all in” with social media? New research shows incredible opportunity for small businesses. Keep reading to discover why social media is changing small business for the better.
Six months ago, I highlighted many benefits of social media for small business, but several new research articles add urgency to this message. Swiftly Changing Landscape Social media marketing is a rapidly changing environment, as we all know. The following 26 stats should impress upon you the importance of developing a social media strategy for your business. #1: There are now more than 800 million active Facebook users, with over 200 million added in 2011. Facebook is growing rapidly. Nielsen found the following in their 3Q 2011 Social Media Report: #2: Over 80% of all Americans use a social network. #3: Americans spend more time on Facebook than any other U.S.website. #4: Approximately 40% of social media users access their accounts through mobile devices.
Key Takeaways: Key Takeaway: Takeaway: |- Interactive Advertising Bureau -|- IAB Spain -| Tatum - Consultoría comercial, consultoría de marketing y consultoría de personas. GfK Emer Investigación de mercados. AIMC. Socialbakers ❶ Social media (Facebook, Twitter…) marketing, statistics & monitoring. Instituto Nacional de Estadística. (National Statistics Institute)
Red.es. The Cocktail Analysis. Exito Exportador Estadisticas Internet y Facebook - Poblacion Global. Nielsen NetRatings.