Building a market-leading business – from audacity to adventure | Media Network | Guardian Professional. There's a unique time in life when you're rich because you have nothing. Maybe everyone has this, or maybe it's a luxury we only have in the developed economies of the world. But I was there 20 years ago. I'd been working for seven years for Unilever – a wonderful business education. But I was the son of a shopkeeper and somehow it was in my blood to start my own business one day. So in 1992, I teamed up with Dave Allan, a fellow Unilever marketer, and we formed a company with the glorious name of ? What If! Our dream was to help large organisations develop their innovation muscles. But back to 1992. Through our Unilever network we knew a lot of people in consumer goods companies. "What the heck, lets give it a go" Over the years we developed a clear set of operating principles around innovation projects; work in bursts, always involve customers, make ideas real, pay attention to team behaviour and recruit the absolute best talent.
Lose the ego Matt Kingdon is the co-founder of ? The Drum | Modern Marketing & Media.
10 Offbeat Holidays to Celebrate in June. As marketers, your job is to be creative, creative, and more creative. Before a campaign is even launched, you’re already looking for ways to further the creativity and boost performance. Add to that those ideas that are churning around in your head about how phase 2 of said campaign can be even more creative, or the upcoming summer, or those year end goals, or, or… No one ever said that being the marketer in the company was the easy job, and you’ve always got to be on the lookout for inspiration. Now besides the big ones; Christmas, national holidays, etc., when was the last time you looked to the calendar for inspiration?
Audiences respond well to creativity, especially when there’s a bit of factual information wrapped around it, so why not surprise and delight them with some offbeat holidays? Be it a social media item, an newsletter lead in, etc., put your creativity to use, and celebrate the oft less celebrated with your audience! Coming up in June: June 5: World Environment Day. PR Newswire: press release distribution, targeting, monitoring and marketing.
Marketing News - Marketing Jobs & Advertising Campaigns | UTalkMarketing. Top 10 Marketing & Advertising ideas from the last 12 months. We’ve picked out our top ten Marketing & Advertising articles from the last year on Springwise. We hope that the campaigns and initiatives listed below — which could potentially be adapted into longer term business models — spark even more innovative efforts in the future! 1. In Singapore, loyalty card rewards coffee fans for being disloyal The demise of the independent coffee shop has been a real threat on high streets across the globe for a number of years now. Read more about Be Disloyal » 2. Word of mouth is an essential tool in any company’s kit if used correctly. Read more about Volga Verdi » 3. Companies have often made the most of data on their customer base in order to effectively target their products and Vicks’ recent campaign was no exception.
Read more about Vick’s campaign » 4. There’s nothing quite like a business venture that combines clever ideas whilst rewarding good behaviour. Read more about The Generous Store » 5. Read more about Emart’s campaign » 6. 7. 8. 9. 10.