AIDA. Disciplines > Sales > Sales methods > AIDA Attention | Interest | Desire | Action | And... | See also AIDA is a simple acronym that was devised a long time ago as a reminder of four stages of the sales process (Strong, 1925). AIDA stands for Attention, Interest, Desire, Action. It is, in modern terms, a fairly simplistic model. This does not mean that it is no longer of value--it simply means that it is not the whole story. The bottom line is that it is useful to use it as a checklist and guideline, but not as the only checklist or guideline. Attention First get their attention. When you are talking to them, the first few seconds are essential as they will listen most then and rapidly decide whether you are worth giving further attention. It is generally better to open with something that pulls them towards you rather than something that scares them (as this may push them away).
Good openers address their problems and begin with such as: Have you ever...? Interest You can get interest by: Visual Direction in Web Design. One of the big secrets of design is learning how to guide the visual direction of viewers; This principle is often overlooked by even the most experienced designers, so today we're going to take a deeper look at how it works. Visual direction is controlling the eye movement of the user; this can be achieved by carefully selecting your images and by well-placed and aligned design elements. %5Brepublished%5DMarch of 2011%5B/republished%5D It is greatly established that the default eye movement throughout the page (in an LTR – Left to Right – layout) is from the top left towards the bottom right as the image illustrates: However; this can't be further from the truth, by arranging the composition elements in a certain way, a designer can control and force the movement of the viewer's eyes in and around the layout of the design. 1.
Controlling Directions with Images 2. Take a look at these examples from both the CNN and BBC websites: 3. 4. Conclusion. How Users Read on the Web. Improving Usability with Fitts’ Law. Back in 1954, psychologist Paul Fitts published an article the detailed his theory on human mechanics as it pertained to aimed movement. It was Fitts’ observation that the action of pointing to or tapping an target object could be measured and predicted mathematically. Fitts stated that the size of the target object along with its distance from the starting location could be directly measured, allowing him to model the ease at which a person could perform the same action with a different target object. In 1954, this theory had no application for computers yet; however, it shouldn’t take a modern designer long to discover the powerful meaning this formula has in the context of user interfaces.
Because of this, Fitts’ law has become a staple in the field of human-computer interaction (HCI), and has become one of the most accepted guidelines in the industry. Fitts’ law, at its simplest form, is common sense. The bigger an object and the closer it is to us, the easier it is to move to. The Most Important Design Real Estate on Your Site. This is a guest post from Anthony Licari – a sponge that’s regurgitating information and data in a functional manner on his amazing blog. Your site is full of real estate and almost all of it is trying to grab the visitors attention as quickly as possible.
It could be argued that all real estate on your site is important, if you feel like being a pedantic whiny face. There are some areas, one in particular, that deserves extra love. Over there in the right hand sidebar near the top. That’s one of the main focal points for directing traffic around your site. Have no worries, I’ll be getting to her lips later. … Why? I realize you might have paid for a big fancy logo and installed some nice jQuery menu to direct visitors but this little piece of real estate is as valuable. “Cool, I know the definition of asymmetry, so what?” I used the same overlay for both images and yes both are landing on white space or inbetween elements.
What Should I Do With My Real Estate? So What Can Her Lips Do? Coping with Over Four Hundred Devices: How Netflix Uses HTML5 to Deliver Amazing User Interfaces. Note: Every so often, we’ll be publishing a “feature”, an in-depth posting on a topic we care about that involves much more effort than we’re able to invest on a regular basis. Time will tell how often we produce these; probably will be monthly or bi-monthly. Please let us know what you think of this one and what other areas you’d like to see us explore in the future. Thanks! Today’s fragmented browser and device landscape make yesterday’s cross-browser incompatibilities look like a walk in the park.
It’s one thing to adapt a site that was originally tailored for Firefox to look decent on IE6, but creating a high-quality software experience for today’s array of mobile browsers, desktop browsers, and native platforms is an even bigger challenge. But for a company like Netflix, dealing with this issue is the least of their worries. Surely Netflix must have partnered with some kind of software consulting shop or platform vendor to accomplish this, right?
The PlayStation 3 “Really?” Design for understanding. User Centred Design - Infographic Poster by Pascal Raabe. What’s this all about? The central premise of user centred design is that the best designed products and services result from understanding the needs of the people who will use them. —Design Council As a Graphic Design student in my second year, I took a year of self-directed study during which I had the pleasure to work with many interesting design studios and practitioners which got me interested in user centred design. Although I know that this diagram is by no means complete, I believe that it can be beneficial for students and design practitioners in various disciplines. I release it under a CC BY-NC-SA license with the hope that others will find it a useful tool for learning or teaching and to share and build upon. Any questions? Love it, hate it? Get your copy Feel free to download and share the digital version of the poster and make a donation if you found it useful.
What do you think it’s worth? Thanks a lot to everyone who donated and ordered a printed copy of the poster. Thank you! Are your users S.T.U.P.I.D? It is an honest question: how smart are your users? The answer may surprise you: it doesn’t matter. They can be geniuses or morons, but if you don’t engage their intelligence, you can’t depend on their brain power. Far more important than their IQ (which is a questionable measure in any case) is their Effective Intelligence: the fraction of their intelligence they can (or are motivated to) apply to a task. Take, for example, a good driver.
So, what does a S.T.U.P.I.D. user look like? Stressed “Fear is the mind killer”, Frank Herbert wrote. Tired Tiredness is one of the largest causes of industrial and motor vehicle accidents. Untrained Training for enterprise applications is more often discussed then enacted. Complex systems that are used infrequently are a particular problem. Passive More important than the user’s mental model of an application is their mental attitude toward the task. Independent Distracted Help S.T.U.P.I.D. users by designing S.M.A.R.T. The user has none of these things.