Brian Jung
Business strategist deeply interested in digital marketing
‘우주 삼국지’가 돌아왔다 : 책 : 문화. 등록 : 2011.10.14 21:18 수정 : 2011.10.14 21:18 2801년 가상의 인류 미래사 제국과 민주주의 동맹 대결 사회·정치 문제들 파고들어 삽화 등 실어 ‘완전판’ 출간 은하영웅전설 다나카 요시키 지음ㆍ김완 옮김/이타카ㆍ전 15권, 각 권 1만3000원.
갈색 마법. By STEVE GARBARINO An elegant double-breasted number by Ralph Lauren Purple Label 화려한 색상의 여름 자켓들을 정리해 넣으면서, 내가 이 따뜻한 나무색 톤과 감촉을 지닌 갈색 양복들을 얼마나 많이 (그리고 얼마나 오랫동안) 좋아했었는지에 대해 생각하게 됐다.
Goodhyun Kim 김국현: [오늘의 짤방] 한국은 역시 부자들이 살기 좋은... 낭만오피스 16화. NHN 인사직급제도의 비밀.
Newsroom: As Consumers Balk at Higher Prices, Retailers Must Determine How to Retain Customers While Dealing with Rising Costs, Accenture Survey Shows. As Consumers Balk at Higher Prices, Retailers Must Determine How to Retain Customers While Dealing with Rising Costs, Accenture Survey Shows Consumers Relying on Sales and Shopping Sites to Search for Deals NEW YORK; Oct. 24, 2011 – As the holiday shopping season begins, U.S. retailers will face significant barriers to simply raising prices in response to rising food and fuel costs, according to an Accenture (NYSE:ACN) survey that polled nearly 1,000 people across the country on their shopping plans and their use of daily deal sites.
The annual Accenture Pricing Shopping Survey shows that four out of five consumers (81 percent) are concerned about food prices going up this year and half (51 percent) report they’ve been eating out less often over the past year. The survey also found that nearly four in 10 respondents (37 percent) have memberships with daily deal websites in order to pocket savings. Further price rises will change behavior Daily Deal Websites. Fox Takes Three Top Spots in New-Show Social-Buzz Ranking. Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitt. Social Media Measurement and Analytics. 2011 has been a year of extraordinary growth in our practice at Semphonic.
But no part of that practice has grown as dramatically as Social Media Measurement. There's tremendous interest right now in Social Media but it's an area - perhaps even more than mobile - where companies are still struggling to formulate a coherent strategy. That hasn't necessarily stopped or even slowed the pace of investment and maybe that's not unreasonable. If you wait until everyone figures out how to do this stuff, you may find that your competitors enjoy insurmountable advantages. 타이거컴퍼니-사이람, 기업 SNS 시장 공략. 35 Great Social Media Infographics. 35 Great Social Media Infographics [Note: I recently updated this compilation to include some more recent visualizations... you can see it here.]
소셜게임에서의 데이터 분석의 실제. 데이터 드리븐 （구동형)이란, '소프트웨어에 데이터를 넣으면 해결방법이 자동적으로 출력되는 '마법의 상자와 같이, 지나친 기대를 받곤한다.
Slideshare. Social Network Users' Main Focus is Staying in Touch. Two-thirds of adults online use social media like Facebook, Twitter, MySpace and LinkedIn, primarily to maintain connections to friends and family, according to the results of a survey by the Pew Internet and American Life Project. Of the more than 2,200 participants in the survey, 67 percent said the major reason they use social networks is to stay in touch with current friends, 64 percent to stay in touch with family members and 50 percent to connect with old friends they had lost touch with. Other major reasons for joining a social network were connecting to others with shared hobbies or interests (14 percent), making new friends (9 percent), reading comments by celebrities, athletes or politicians (5 percent) and finding potential romantic or dating partners (3 percent). Report: 61 Percent Of Top Brands Have Created Google+ Pages, But No One Is Following. SEO firm BrightEdge is reporting that 61 percent of world’s top 100 brands have already created Google+ pages.
As we reported last week, Google launched “Pages” for Google+ to allows brands, products, companies, businesses, and organizations to build their very own tailored Google+ presence. Channeling Facebook Pages, Google+ Pages offers brands and businesses a similar experience to that of individual Google+, in that brands can place people into Circles to share content with that select group, launch video hangouts to have face-to-face conversations with their customers, and it all works through the site’s mobile app (you can read our in-depth comparison of Google+ and Facebook Pages here).
Siri - Frequently Asked Questions. The Tablet Revolution. Eighteen months after the introduction of the iPad, 11% of U.S. adults now own a tablet computer of some kind.
About half (53%) get news on their tablet every day, and they read long articles as well as get headlines. Help. Girls' Generation 소녀시대_THE BOYS_Music Video Teaser 1(KOR ver.) TV에서 사라진 JYJ를 찾습니다 - 동네방네 DNBN. [단독] FTA, 미국 내부서도 “ISD 제외” 제안했다 : 경제일반 : 경제. 등록 : 2011.11.02 15:16 수정 : 2011.11.02 20:22 주·지방정부 정책자문위 “한국은 발전된 법체계 갖춰 협정에 소송제 포함 불필요” ※ISD: 투자자-국가 소송제 한-미 자유무역협정(FTA)에 투자자-국가 소송제(ISD)를 포함해야 하는지에 대해 미국의 일부 지방정부에서도 이의를 제기했던 사실이 확인됐다.
![[단독] FTA, 미국 내부서도 “ISD 제외” 제안했다 : 경제일반 : 경제](http://cdn.pearltrees.com/s/pic/th/isd-18107713)
이 제도를 둘러싼 논란이 두 나라에서 불거짐에 따라 재협상을 통해 제도를 폐기할 수 있을지 주목된다. Google Analytics Launches In-Depth Flow Visualizations. Google Analytics is about to get a whole lot more visual, thanks to the launch of a new feature, Flow Visualizations.
The new feature was announced by Google SVP of ads Susan Wojcicki at the Web 2.0 Summit in San Francisco. It will launch later today for all Google Analytics users. Flow Visualizations is a dynamic way to view and experience your Google Analytics data. Twitter and TV Get Close to Help Each Other Grow. What Encourages Facebook Engagement? Companies on Facebook and other social sites are always trying to determine what to post to get fans engaged. While each brand is different, and its fans will respond to different things, there are some common threads that companies can keep in mind when planning social media posts and status updates. Digital marketing agency Web Liquid analyzed 16 brands and more than 1,500 brand posts from March to May 2011 to see which Facebook posts saw the most engagement, such as comments and “likes.”
Web Liquid found that Facebook posts with photos saw a 0.37% engagement rate, higher than posts with videos (0.31%), text only (0.27%) or links (0.15%). TV and search: associative marketing in a two-screen world. Everyone is aware of product placement, the deliberate incorporation of a product or brand into a movie, television episode or other media vehicle to promote it to the viewing audience, typically in a subtle way to create affinity and recognition over time.
However, there’s more to product placement than simply placing a Papa John’s pizza box in clear view in a major sitcom. Adobe Named a Web Analytics Leader by Independent Research Firm. SAN JOSE, Calif. --(BUSINESS WIRE)-- Adobe Systems Incorporated (Nasdaq: ADBE [FREE Stock Trend Analysis]) today announced the company has been recognized as a leader in Web analytics by Forrester Research, Inc. through The Forrester Wave™: Web Analytics Q4, 2011 (October 2011). Click-through Rate on Mobile Ads Higher than Desktop. Image from: Borys Shevchuk/Shutterstock In our quarterly survey of approximately 1,200 financial product owners – Compete’s Mobile FS Intelligence survey – we seek to understand sentiment on the mobile channel across the banking, credit card, brokerage, and auto insurance industries. In this blog, I’ll share a little bit about the effectiveness of mobile ads within the financial services (FS) industry.
Of those surveyed, 77% of FS consumers didn’t recall seeing an ad for a financial services company on their mobile device (Smartphones and tablets). Thus, a first concern for FS marketers is simply getting noticed. The glimmering silver lining here is that 19% of consumers who did see an ad on their mobile device clicked on it. It isn’t surprising that ad recall on tablets was much higher than on Smartphones (44% vs. 21%). Source: Compete Financial Services Mobile Money White Paper Consumers are Open to Seeing Ads Paired with Apps.
Our Mobile Planet. Publications Cross-Platform Sync Ad Draws 23% Interactivity Rates for USA Net, Ford 10/25. A test of synchronized ad creative running in a USA Network ad spot, a Web site, Facebook and a tablet app engaged 23% of the people viewing the ad on second screens. “It was off the charts,” says Seth Tapper, CEO, SecondScreen Networks, the mobile tech company that facilitated the multi-display experience for USA and its client Ford Lincoln Mercury. “We aren’t sure what that means for the future, but they were happy,” he says. The Ford Lincoln Mercury spot ran on the finale episode of USA’s “Necessary Roughness” series. Hidden Friction: The 7 Silent Killers of Conversion. Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture.
Venture Beat. If you’re the type of obsessive-compulsive person who needs to organize the firehose of information confronting you every day on the web, then Pearltrees might work for you. It’s a visual social bookmarking service that allows you keep track of what you’ve read and establish relationships between different pieces of content. Using Pearltrees is like drawing a mind-map, but with online content. Former Apple exec Gassée speculates how Apple iTV could work — and how it would be awesome. If Apple is planning an interactive television, former Apple executive Jean-Louis Gassée has a pretty good idea of how it will work. 한국IBM, 디지털 마케팅 자회사 설립. Samsung USA. CMO's are at the Crossroads of Customer Transactions and Engagement Brian Solis. InShare397. Publications Samsung Uses Gaming Techniques On Site 11/04. Sensing electronics consumers want a little more than mere information when visiting a corporate Web site, Samsung Electronics America is adding some game tactics, such as badges and rewards, to its home page.
Efficient Frontier Buys Leading Australian Digital Marketing Firm. CHART OF THE DAY: These Five Companies Control 64% Of All Online Ad Spending. Interesting piece of data from digital marketing guy/VC Darren Herman: Just five companies control 64% of all online spending. Silicon Alley Insider. From Social Commerce to Syndicated Commerce Brian Solis. InShare267. When Will Brand Dollars Move Online? Maybe Never. Narrow Road, Digital Media Structure. iPad conversion rates twice as high as desktop: stats.