Bibliographie / Sources
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The Latest Digital: Chanel, Valentino & Montblanc - Luxury Society - The Latest
Hugh Jackman, Valentino Garavani, Anne Hathaway and Giancarlo Giammetti unveil The Valentino Garavani Virtual Museum at New York’s MoMA
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Burberry
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Burberry utilise salesforce.com pour créer une entreprise plus sociale
Ils ont pensé le futur : Nathalie Lemonnier (extrait de #Luxe et Digital))
Voilà encore un nouvel extrait du Livre Ils ont pensé le Futur, avec ses 60 contributeurs, animés par Pauline Duffour-Wargnier et moi-même.
Gucci Group: How luxury brands fast track their way to social media, community and new customers
This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand (or brands) react to the emerging social web in a way that is truly creative, effective and inspiring.One of the reasons luxury brands are, well, luxurious, has to do with the fact that they are exclusive.
5 Commandments For Luxury Branding On Facebook
