
Bibliographie / Sources
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The Latest Digital: Chanel, Valentino & Montblanc - Luxury Society - The Latest
Hugh Jackman, Valentino Garavani, Anne Hathaway and Giancarlo Giammetti unveil The Valentino Garavani Virtual Museum at New York’s MoMA<br /><a href="http://www3.smartadserver.com/call/pubjumpi/42255/285624/6231/S/[timestamp]/?" target="_blank"><br /><img src="http://www3.smartadserver.com/call/pubi/42255/285624/6231/S/[timestamp]/?"
Burberry
Burberry utilise salesforce.com pour créer une entreprise plus sociale
Ils ont pensé le futur : Nathalie Lemonnier (extrait de #Luxe et Digital))
Voilà encore un nouvel extrait du Livre Ils ont pensé le Futur, avec ses 60 contributeurs, animés par Pauline Duffour-Wargnier et moi-même.Gucci Group: How luxury brands fast track their way to social media, community and new customers
This week I had the great pleasure of speaking at the Gucci Group Conference in Miami. Not only were they the best dressed group of attendees I have ever seen – no surprises there – which was thoroughly intimidating – still no surprises – but their conference was a wonderful example of how a brand (or brands) react to the emerging social web in a way that is truly creative, effective and inspiring.One of the reasons luxury brands are, well, luxurious, has to do with the fact that they are exclusive.

