Social media is broadening, more channels are added every time and sometimes hard to keep track which channel is good for which type of communication.
The word engagement is thrown around a lot in social media as a way of describing what people should do.
Social media continues to have a large effect on how companies operate.
There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced?