How To Create Social Media Engagement - Social media is broadening, more channels are added every time and sometimes hard to keep track which channel is good for which type of communication. While some channels are better for fun and casual interaction other channels are better for engagement and information. Some channels can be used for the same purpose or for the same information while other channels are more stand alone and are suitable for a specific type of content. This is a short overview. Through links, likes and shares most channels are connected (if you have done it right) but each channels should be used for a different purpose. 1. Social networks (facebook, hyves, myspace, enz) Social networks are the most diverse channels and offer the functionalities to interact with your (potential) customers. 2. 3. 4. 5. 6.
What Engagement in Social Media Really Means. The word engagement is thrown around a lot in social media as a way of describing what people should do. In a recent post, I discussed how Pepsico handled a PR crisis by being as proactive as possible in contacting people who were upset by an ad they put out.
That’s a good practice to do for handling crisis situations. However, its also worthwhile to consider what kind of social media behaviors you should be doing in general, in order to effectively “engage” your audience. When I think about engagement in social media, I think of it as an activity where a person is purposefully choosing to interact with other people. S/he is commenting on other people’s news and responding to comments made on his/her news.
But how many people or businesses really do that? The real measurement of engagement is partially found in website visits and clicks, but equally found in conversations joined, comments responded to, and also in the sentiments people express about your business or yourself. Connect: 7 Levels of Social Media Engagement. There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow Stage Zero - What is Social Media?
Doesn’t know, doesn’t care about social media. Stage One – Internal and Enterprise approach to Social Media Social Media means “waste of time” – Facebook and Twitter are blocked at the firewall because we don’t want people wasting time on social networks, even on their lunch break. There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. Stage Two: Social Media Monitoring and Eavesdropping. Youtube 上也能購物？Merch Store 讓你在 Youtube 上買明星週邊、演唱會門票.
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