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Using Google+? Add Mashable to your circles. You'll get the latest about new Google+ features and tips and tricks for using the platform as well as top social media and technology news. Are you addicted to Google+ like millions of others early adopters? Do you spend your Saturday nights hanging out in Google+ Hangouts?
While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies. According to 2009 Mzinga & Babson Executive Education study , over 80% of professionals do not measure ROI for their company’s social media programs. Granted, Social Metrics and their measurement techniques are relatively new, and this might account for the lag in tracking.
Supposedly browsing the internet requires more brain power than watching television.
The annual Apple Keynote took place yesterday in San Francisco- on a surprisingly sunny day for such a foggy place. Perhaps developers really can do anything. The hype up to the keynote was filled with skepticism- how could Tim Cook possibly live up to the standards of the late CEO, Steve Jobs? What will they release this year? Will Apple continue on its path as the leader of innovation and technology?