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Having trouble? That wouldn't surprise me. In reality, there isn't really any consensus about what the term "business model" even means. Suggestions range from the all-encompassing, everything-in-your-value-chain approach to the reductionist "A business model is nothing else than a representation of how an organization makes (or intends to make) money." That latter definition is from Peter Drucker . And while I applaud his attempt to reach for the essence of the idea, I think he went too far.

A New Framework for Business Models - The Conversation - Harvard

http://blogs.hbr.org/cs/2010/01/is_your_business_model_a_myste_1.html?cm_mmc=npv-_-DAILY_ALERT-_-AWEBER-_-DATE
http://www.slideshare.net/Alex.Osterwalder/business-models-beyond-profit-social-entrepreneurship-lecture-wise-etienne-eichenberger-iqbal-quadir-grameen-bank-grameen-phone Slides of a 3h Lecture I gave at Jacobs University, Bremen, Germany for the impACT program. Examples include Kiva, Grameen Bank, Wise and many more. More...

Business Models Beyond Profit - Social Entrepreneurship Lecture

Betting on the Real-Time Web - BusinessWeek

John Borthwick speaks softly, but he can't hide his excitement. Co-founder and chief executive of the New York Internet media incubator betaworks, Borthwick is an investor in the microblogging phenomenon Twitter, where people exchange short public messages called tweets. Betaworks is also building or investing in at least 21 other companies mining the "real-time Web." http://www.businessweek.com/magazine/content/09_33/b4143046834887.htm