social media discussion
I receive a lot of questions about various points of etiquette with regards to social media.
An Insider’s Guide to Social Media Etiquette
QR Codes
The Harvard Business Review published the results of a survey of how companies are using social media channels.
Harvard Report On How 2100 Companies Using Social Media
The Social Media Strategist Series is supported by StrongMail , which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here .
24 Professional Events & Organizations for Social Media Strategists
How to Gain Competitive Insight With Social Media
Are you looking for that competitive edge? Want to know what your peers are up to? Using social media to research competitors can provide useful information for any business looking to .
Social Media Is Free: Social Media Marketing Is Not
I’ve heard this constantly from self-professed social media marketing “gurus”: social media is free!5 Key Tips for a Successful Social Media Content Strategy
Frank Marquardt is director of Content Strategy at The Barbarian Group , a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™. Good, smart, fun and relevant content should be at the core of any social media strategy.
UPDATE: If you would like to view my Social Media Consulting Rate Sheet to see what I charge for my services, please click here .
How much does Social Media cost companies in 2011? | MackCollier.com
Marketing Magic: How Kraft Built a Thriving Social Community Around Cream Cheese
Asking kitchen-savvy women to not only invent their own dishes, but also shoot, edit and upload videos to a contest website seems like a recipe for disaster. But when Kraft invited women to do just that in its latest online promotional campaign for Philadelphia Cream Cheese, it got about 5,600 more responses than the 400 it set as its goal. With Paula Deen at its helm, what was intended to be a one-year campaign blossomed into a thriving social network of more than 30,000 women.
HOW TO: Get the Most From a Small Business Social Media Presence
Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke .8 Social Media Metrics You Should Be Measuring
Do you think social media measurement is only about return on investment (ROI)?
B2B Social Media Resources
People ask me about business-to-business social media questions all the time. I usually have great answers, and then they ask me about case studies. At moments like that, I just dip into my collection of case studies on Delicious.How Social Media Marketers Can Convert Attention Into Action
Brian Solis is the author of Engage , and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook .Social Media Metrics
If you want good social media metrics to track, be sure to pick the right ones.Why Building a Community is So Hard for Business Bloggers
One of the challenges that business bloggers tend to have is with community building.Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success of your social media endeavors.