social media discussion
I receive a lot of questions about various points of etiquette with regards to social media.
The Harvard Business Review published the results of a survey of how companies are using social media channels.
The Social Media Strategist Series is supported by StrongMail , which helps marketers forge meaningful, profitable and long-lasting connections with customers through e-mail marketing and social media. Learn more here .
Are you looking for that competitive edge? Want to know what your peers are up to? Using social media to research competitors can provide useful information for any business looking to .
I’ve heard this constantly from self-professed social media marketing “gurus”: social media is free!
Frank Marquardt is director of Content Strategy at The Barbarian Group , a digital services and creation company with an almost radical devotion to Internet culture and nice red Swedish Fish™. Good, smart, fun and relevant content should be at the core of any social media strategy.
UPDATE: If you would like to view my Social Media Consulting Rate Sheet to see what I charge for my services, please click here .
Asking kitchen-savvy women to not only invent their own dishes, but also shoot, edit and upload videos to a contest website seems like a recipe for disaster. But when Kraft invited women to do just that in its latest online promotional campaign for Philadelphia Cream Cheese, it got about 5,600 more responses than the 400 it set as its goal. With Paula Deen at its helm, what was intended to be a one-year campaign blossomed into a thriving social network of more than 30,000 women.
Scott Gerber is a serial entrepreneur, angel investor, public speaker and author of Never Get a "Real" Job: How to Dump Your Boss, Build a Business and Not Go Broke .
Do you think social media measurement is only about return on investment (ROI)?
People ask me about business-to-business social media questions all the time. I usually have great answers, and then they ask me about case studies. At moments like that, I just dip into my collection of case studies on Delicious.
Brian Solis is the author of Engage , and a leading authority in digital branding and marketing. Connect with him on Twitter or Facebook .
If you want good social media metrics to track, be sure to pick the right ones.
One of the challenges that business bloggers tend to have is with community building.
Social media policies and guidelines provide your business a framework to carry out your social media strategy and implement your social media tactics. They can also have a direct impact on the success of your social media endeavors.