What Everyone Needs To Know About Good, Bad & Bland Links. Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links.
Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links: Links that help SEOLinks that hurt SEOLinks search engines ignore Google and Bing have been clear, search engines do not use every link as a ranking signal; they ignore many links. While they are not going to tell webmasters which specific links matter and which ones they ignore, the search engines do share generous amounts of information concerning what types of links they deem beneficial, manipulative or ineffective. We can also apply our understanding of how search engines operate to apply a little deductive reasoning. The 6 Month Link Building Plan for an Established Website. You've probably seen the extremely comprehensive noob guide to online marketing by Oli Gardner, or the companion noob guide to link building from Mike King, you've also likely seen one of the many posts or presentations on SEO for startups (here, here and here) - suffice to say there is plenty of reading material for building new web properties but what about link building for an established website?
There are an abundance of link opportunities (and challenges) that are pretty unique to an established website. Perfecting On-Page Optimization for Ecommerce Websites. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization, which is one of the most popular blog posts on SEOmoz. Google Replacing Titles with URLs (Why Titles Matter) The other day I noticed something strange happening.
Google was using my URL as the Title instead of my own Title tag. Upon seeing this I kind of freaked out and immediately went to check the Title settings on this post. SEO 101 Resources: Beginner’s Guides and Tutorials. HOW TO: Leverage LinkedIn for Your SEO Campaign. Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group.
Connect with her on Twitter @erinever. Social Media and SEO Part 2 : Optimising Youtube. In part 2 of our social media and SEO guide, we look at some of the top ways to optimise your content on Youtube, across video uploads as well as channel optimisiation.
Getting your SEO right on Youtube is as important as any other platform, but with Google including Yotube video results on their main search results pages, it's possibly even more important that your content is well optimised. Online video is getting increasingly competitive, so follow these tips to give your content every chance of getting found. Google +1 And The Rise of Social SEO. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.
Today Google announced the release of a new social feature: +1 Read more about the launch from these in-depth blog posts: Google +1 SEO Advantages and Implementation. Hack it, Break it, Fix it! — The Next Corner. The Periodic Table Of SEO Ranking Factors. How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial] A New Era Of Search Is About The Answers, Not Just The Links. Editor’s note: The following guest post is written by Shashi Seth, the senior vice president of Search products at Yahoo!
Previously, Shashi worked at Google where he developed the monetization strategy for YouTube and was also the product lead for search. Search is about to change quite radically. For more than a decade, search has been stagnant: the core product has not changed much. Users have changed radically in that time frame. Even though the kind of content users consume is different, search engines are still focused mostly on web pages. When we talk about Search, keep in mind that Search, Discovery, Recommendations, and Serendipity are all essentially the same thing. Today, many social signals are consumed, including how often and how quickly an entity or URL is being embedded elsewhere, whether it is with positive or negative intent and sentiment, and is it trending up or down since last week/month. SERPs As One Of The Factors For Measuring The Success Of The SEO Campaign In The Long Run.
We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search engines andLoads of target traffic with conversions taking place regularly.
But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and off-page factors – and after regular monitoring and measuring of the analytics, we try to achieve the following objectives step by step. Maximize the visibility all over the webWork on the website to making it more rich in content and error free HTMLSolve cannonical issuesEliminate duplicate content issuesAdd more meaning to the images of the websiteWork on many other technical aspects of the website like HTTP headers, 404 pages, 301 redirects etc.Help establish an online brandHelp establish a good online reputation The main goal is to achieve targeted traffic and we all know a high CTR is possible when your website ranks on page 1 and preferably on first three positions.
Read Further…. HOW TO: Search Google Efficiently in 3 Easy Steps. Finding exactly what you’re looking for through Google can be a rather hectic experience.
We tend to pick broad, random search terms hoping we’ll find something close to our objective. We then start clicking through the results, then click through the search suggestions, then the related searches, and on and on…until we forget where we started and are at a loss at how to proceed. This post is aimed at offering a good actionable system through three definitive three steps to finding what you need: Step 1. Scratch the Surface: Use the Most Obvious Search Term. Shortest Tutorial Ever on SEO (Search Engine Optimization) I've gotten a few questions from a number of companies recently that basically ask "What is the shortest thing I can read that will help me get started on search engine optimization? ". Here is my response for how to optimize one page of your website very quickly.
Repeat for other pages as desired. I have also included links to a bunch of other materials after the article if you want to learn more. 1) Find keywords. Pick a list of words relevant to your business. 2) Put keywords in the page title. 3) Put keywords in the page URL. SEO Demystified. SEO (Search Engine Optimization) can seem so mysterious and complicated that a lot of business bloggers would prefer to ignore it and hope their content somehow optimizes itself. But it doesn't have to complicated. Recently I listened to a podcast episode of Internet Marketing for Smart People published by Copyblogger and Brian Clark. The subject was SEO and really, how simple it is. SEO Is Not Cookie Cutter. One thing you need to know about SEO is that it takes time to make it work. How much do you value your time? When you price out search engine optimization services and think you’re getting a great deal you might actually just be getting a great deal of headache down the road.
The thing that separates good from bad in the SEO world is not usually seen with the naked eye. Duplicate Content Phantom: Don’t Be Duped, Be Informed. Duplicate content has always been a hot topic among webmasters; mostly because no one really knows what it is and the rumors persist. And Google doesn’t help much either. Sometimes, I think of it as a hyperactive 3 year-old, who is incredibly sharp in some areas, but not so much in others. So the best way to go is to keep it simple, stay under the radar, and shoot for the middle of the road. With that said, let’s figure out what duplicate content is, what it isn’t, and what you should do to stay on top of it. What is duplicate content? From the horse’s mouth:
Keyword Research: Analyzing the Important Factors that Contribute to Online Marketing Success. One of the most important initial steps in any search engine optimization endeavor is keyword research. Without the right keyword research, you can pretty much count out any success in an SEO project. Keyword research can mean the difference between sub standard and exceptional performance of a marketing campaign. So, I would like to go through the steps that I utilize and factors that I consider while performing comprehensive keyword research for a website. 1.
First, brainstorm and determine the keywords that you will target based on industry information. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. As you know the majority of searchers on the internet find what they are looking for via the search engines, this a commonly known fact. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. Note: Before we start, if you missed the last message, you should definitely have a look at the most potent keyword research and niche discovery tool that we’ve found yet. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. 5 Free Tools for Competitor Keyword Research. Google Becomes Social – Twitter Flickr And Quora Are All Invited. The search giant Google has thrown its hat into the social networks ring. With social networks growing and expanding wildly, Google has decided to get its share of the action.
JC Penny’s Black Hat SEO Backfires. You probably have heard the black hat search engine optimization (SEO) tactics JC Penny’s pursued in order to be ranked well for various search terms particularly in planning for the 2010 holiday season. The news was uncovered by the New York Times. Although, one has to wonder if the New York Times was tipped to this issue by a competitor of JC Penney. Strategies To Sharpen Your Keyword List. It does not matter if you are optimizing your website or doing AdWords pay-per-click. Keyword research should be the foundation of very online marketing strategy. How to Use Google Adwords Keyword Tool - Step by Step Guide. Download the Free mozBar SEO Plugin.
How to Write Effectively for the Web. SEO Checklist Part 2: Best Practices. WordPress SEO. SEO Pricing & Costs - What Should You Charge / How Much Should You Pay? Search Engine Optimization. 12 Days of Blogging 2010: 9 SEOers Optimizing — BlogWorld Expo Blog. How to Lower Your Bounce Rate Using Google Analytics. SEO: The Free Beginner?s Guide From SEOmoz. Linking Out from Your Blog? 4 Ways to Choose the Best External Links. 15 Minute SEO List. Ann Smarty, SEO Expert, Shares Her Secrets. Search Analysis with Google Analytics.