Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links . Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links:
You've probably seen the extremely comprehensive noob guide to online marketing by Oli Gardner, or the companion noob guide to link building from Mike King, you've also likely seen one of the many posts or presentations on SEO for startups ( here , here and here ) - suffice to say there is plenty of reading material for building new web properties but what about link building for an established website? There are an abundance of link opportunities (and challenges) that are pretty unique to an established website. I decided to compile a public Trello board which is based on some of our internal boards for clients to help you to visualise the process I am about to run through.
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of SEOmoz, Inc. Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization, which is one of the most popular blog posts on SEOmoz. It is still referenced as much today as it was back in 2009.
The other day I noticed something strange happening. Google was using my URL as the Title instead of my own Title tag. Upon seeing this I kind of freaked out and immediately went to check the Title settings on this post.
Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group . Connect with her on Twitter @erinever . There are two ways to conquer web marketing: good content and even better relationships.
In part 2 of our social media and SEO guide, we look at some of the top ways to optimise your content on Youtube, across video uploads as well as channel optimisiation. Getting your SEO right on Youtube is as important as any other platform, but with Google including Yotube video results on their main search results pages, it’s possibly even more important that your content is well optimised. Online video is getting increasingly competitive, so follow these tips to give your content every chance of getting found. Mix of broad and niche keywords Keyword research is as important for your Youtube video as it is for any other piece of content you produce online.
Google +1 is the latest Google tool. It allows users with Google accounts to share their interest in any content to their other connections, similar to how “Facebook Like” works. Google +1 is a social media tool that is easy to implement on your website. This article will teach you how to do so, and discuss its SEO advantages. Technical Background of Google +1 Before we get started, here is a quick summary of Google +1 and its background:
Search engine optimization — SEO — may seem like alchemy to the uninitiated. But there is a science to it. Search engines reward pages with the right combination of ranking factors, or “signals.” SEO is about ensuring your content generates the right type of signals.
Editor’s note : The following guest post is written by Shashi Seth, the senior vice president of Search products at Yahoo! Previously, Shashi worked at Google where he developed the monetization strategy for YouTube and was also the product lead for search. Search is about to change quite radically. For more than a decade, search has been stagnant: the core product has not changed much. Users have changed radically in that time frame.
We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search engines and Loads of target traffic with conversions taking place regularly. But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and off-page factors – and after regular monitoring and measuring of the analytics, we try to achieve the following objectives step by step. Maximize the visibility all over the web Work on the website to making it more rich in content and error free HTML Solve cannonical issues Eliminate duplicate content issues Add more meaning to the images of the website Work on many other technical aspects of the website like HTTP headers, 404 pages, 301 redirects etc. Help establish an online brand Help establish a good online reputation The main goal is to achieve targeted traffic and we all know a high CTR is possible when your website ranks on page 1 and preferably on first three positions.
Finding exactly what you’re looking for through Google can be a rather hectic experience. We tend to pick broad, random search terms hoping we’ll find something close to our objective. We then start clicking through the results, then click through the search suggestions, then the related searches, and on and on…until we forget where we started and are at a loss at how to proceed. This post is aimed at offering a good actionable system through three definitive three steps to finding what you need: Step 1.
I've gotten a few questions from a number of companies recently that basically ask " What is the shortest thing I can read that will help me get started on search engine optimization ? ". Here is my response for how to optimize one page of your website very quickly. Repeat for other pages as desired.
SEO (Search Engine Optimization) can seem so mysterious and complicated that a lot of business bloggers would prefer to ignore it and hope their content somehow optimizes itself. But it doesn't have to complicated. Recently I listened to a podcast episode of Internet Marketing for Smart People published by Copyblogger and Brian Clark. The subject was SEO and really, how simple it is.
One thing you need to know about SEO is that it takes time to make it work. How much do you value your time? When you price out search engine optimization services and think you’re getting a great deal you might actually just be getting a great deal of headache down the road. The thing that separates good from bad in the SEO world is not usually seen with the naked eye. The two parts to SEO consists of work that is performed on-page as well as work that is performed off-page. On-page is taken care of initially, making sure that your website communicates effectively to the search engines, telling them exactly what your company does, services it provides, etc.
Duplicate content has always been a hot topic among webmasters; mostly because no one really knows what it is and the rumors persist. And Google doesn’t help much either. Sometimes, I think of it as a hyperactive 3 year-old, who is incredibly sharp in some areas, but not so much in others. So the best way to go is to keep it simple, stay under the radar, and shoot for the middle of the road. With that said, let’s figure out what duplicate content is, what it isn’t, and what you should do to stay on top of it.