What Everyone Needs To Know About Good, Bad & Bland Links. Links are always a popular topic, and this year has proven no exception including Penguin, links vs. social media, negative SEO and disavowing links. Recently, someone asked me to distinguish between good links and bad links. First, there are really three types of links: Links that help SEOLinks that hurt SEOLinks search engines ignore Google and Bing have been clear, search engines do not use every link as a ranking signal; they ignore many links. While they are not going to tell webmasters which specific links matter and which ones they ignore, the search engines do share generous amounts of information concerning what types of links they deem beneficial, manipulative or ineffective. We can also apply our understanding of how search engines operate to apply a little deductive reasoning. I am not going to get into standard deviations, types of ratios or degrees of freedom.
Naturally occurring exceptions can be expected. A Closer Look At Different Types Of Links Anchor Text Reciprocal Links. The 6 Month Link Building Plan for an Established Website. You've probably seen the extremely comprehensive noob guide to online marketing by Oli Gardner, or the companion noob guide to link building from Mike King, you've also likely seen one of the many posts or presentations on SEO for startups (here, here and here) - suffice to say there is plenty of reading material for building new web properties but what about link building for an established website? There are an abundance of link opportunities (and challenges) that are pretty unique to an established website.
I decided to compile a public Trello board which is based on some of our internal boards for clients to help you to visualise the process I am about to run through. Please bear in mind that this is not a six-month SEO plan so we won't be covering site audits or keyword research for example (although you should read this post if you are planning to conduct an SEO audit), I will be focusing on the acquisition and optimisation of links and content for links. Quick links: By month Month 1. Perfecting On-Page Optimization for Ecommerce Websites. The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Back in 2009 (was it really that long ago?!) Rand wrote a post titled Perfecting Keyword Targeting and On-Page Optimization, which is one of the most popular blog posts on SEOmoz.
It is still referenced as much today as it was back in 2009. The core principles haven't changed that much, but there are some new additions to an SEO's toolkit when it comes to on-page optimization. Today I want to focus on what these new additions are in relation to eCommerce websites. Elements of the page you should work on I made the following mockup to try and visualise clearly all the elements of an eCommerce product page that are important for on-page optimization. Let's get into more detail on each of these elements and see what we can do to take advantage and optimise for them, starting with the new additions since Rand's post in 2009.
Customer Reviews Product Videos Images. Google Replacing Titles with URLs (Why Titles Matter) The other day I noticed something strange happening. Google was using my URL as the Title instead of my own Title tag. Upon seeing this I kind of freaked out and immediately went to check the Title settings on this post. Everything was in order but I was using the original 'Stop Whining About (Not Provided)' Title tag. At the time I was not the first result for this query.
URL Titles So I started to poke around looking for other examples of this URL as Title behavior. I checked to make sure I hadn't botched the Title and found , again, that everything was in order. That's the same post but I used the search term 'information overload not a problem' instead. Google Title Match Google wants to match the Title of a result to the query when it believes the content of that result is relevant to the query.
Here's another example. My Title tag does not include the word 'metric' so Google decides to use my URL for the Title instead. Titles Matter Can't Google Parse URLs? Using URL Titles. SEO 101 Resources: Beginner’s Guides and Tutorials. HOW TO: Leverage LinkedIn for Your SEO Campaign. Erin Everhart is the director of web and social media marketing at the digital marketing and web design company, 352 Media Group. Connect with her on Twitter @erinever. There are two ways to conquer web marketing: good content and even better relationships. The problem is, any SEO pro has already identified this. Try targeting blogs as link resources. Let’s say you’re working on an SEO strategy for a new restaurant in Atlanta. So instead of backing into content relationships, try using LinkedIn as a search tool.
Sticking with our Atlanta restaurant example, there are other searches you can use to bring about results. "Food” filtered by location and/or writing and editing professions“Food blog” or “food blogger,” filtered by location“Food editor,” filtered by location Maybe you have already pinpointed the company or website from which you’d like to gain coverage, but their staff page is on lockdown, and the only contact information you can glean is a generic info@domain.com.
Social Media and SEO Part 2 : Optimising Youtube. In part 2 of our social media and SEO guide, we look at some of the top ways to optimise your content on Youtube, across video uploads as well as channel optimisiation. Getting your SEO right on Youtube is as important as any other platform, but with Google including Yotube video results on their main search results pages, it's possibly even more important that your content is well optimised. Online video is getting increasingly competitive, so follow these tips to give your content every chance of getting found. Mix of broad and niche keywords Keyword research is as important for your Youtube video as it is for any other piece of content you produce online. Focus on the video description It's particularly important to focus on the description of your video in Youtube, as this will be pulled into the Google search results page if your video is shown.
Leave video comments Here you can choose to either record a new video response, or select an existing video that you want to reply with. Google +1 And The Rise of Social SEO. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Today Google announced the release of a new social feature: +1 Read more about the launch from these in-depth blog posts: Quick Summary Rolling out across English Google over the next few days is a new "+1" feature that allows you to endorse URLs.
If you're not yet seeing it in your search results enable it in Google experimental. Once enabled you see a little grey +1 next to all search results - including adwords listings: Once you click a result you see something like this: All of your +1 results appear on your Google Profile (e.g. I'm a really big fan of this from Google - they seem to be doing a lot of things right with social at the moment and this seems to be universally received as positive by the twittersphere. The Impact of +1 on SEO So what's the impact of this for SEOs? Click +1 to publicly give something your stamp of approval. Don't believe me? Google +1 SEO Advantages and Implementation. Google +1 is the latest Google tool. It allows users with Google accounts to share their interest in any content to their other connections, similar to how “Facebook Like” works. Google +1 is a social media tool that is easy to implement on your website. This article will teach you how to do so, and discuss its SEO advantages.
Technical Background of Google +1 Before we get started, here is a quick summary of Google +1 and its background: 1.) Any user with a Google account can +1 your website. 2.) In a particular observation of two Google accounts on the same IP address, the first Google account is owned by a webmaster that adds Google +1 to his website and in particular uses the Google +1 to share his interest with other users. The second Google account is owned by another person that does not use Google +1 at all.
This implies that Google +1 cannot be easily manipulated by increasing its count simply by having different Google accounts on the same location. 3.) 4.) 1.) 4.) 1.) 2.) Hack it, Break it, Fix it! — The Next Corner. The Periodic Table Of SEO Ranking Factors. How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial] A New Era Of Search Is About The Answers, Not Just The Links. Editor’s note: The following guest post is written by Shashi Seth, the senior vice president of Search products at Yahoo!
Previously, Shashi worked at Google where he developed the monetization strategy for YouTube and was also the product lead for search. Search is about to change quite radically. For more than a decade, search has been stagnant: the core product has not changed much. Users have changed radically in that time frame. Even though the kind of content users consume is different, search engines are still focused mostly on web pages. Users have become less patient and have less time on hand, while search engines still require users to dig through and extract information from the web pages to find what they’re looking for.
When we talk about Search, keep in mind that Search, Discovery, Recommendations, and Serendipity are all essentially the same thing. The question now is—how do search engines respond to this new world? The answer, to put it simply, is to re-imagine search. SERPs As One Of The Factors For Measuring The Success Of The SEO Campaign In The Long Run. We SEOs know that once the client signs the SEO Contract – The expectations are: Page 1 Position 1 ranking on the search engines andLoads of target traffic with conversions taking place regularly. But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and off-page factors – and after regular monitoring and measuring of the analytics, we try to achieve the following objectives step by step.
Maximize the visibility all over the webWork on the website to making it more rich in content and error free HTMLSolve cannonical issuesEliminate duplicate content issuesAdd more meaning to the images of the websiteWork on many other technical aspects of the website like HTTP headers, 404 pages, 301 redirects etc.Help establish an online brandHelp establish a good online reputation The main goal is to achieve targeted traffic and we all know a high CTR is possible when your website ranks on page 1 and preferably on first three positions. Read Further…. HOW TO: Search Google Efficiently in 3 Easy Steps. Finding exactly what you’re looking for through Google can be a rather hectic experience. We tend to pick broad, random search terms hoping we’ll find something close to our objective.
We then start clicking through the results, then click through the search suggestions, then the related searches, and on and on…until we forget where we started and are at a loss at how to proceed. This post is aimed at offering a good actionable system through three definitive three steps to finding what you need: Step 1. Scratch the Surface: Use the Most Obvious Search Term In this three-step case study on how to best use Google for your research needs, I’ll be using my own real-life experience as an example. The first problem I encountered was finding the actual search term. (change) brand perception The problem with generic search terms is that they either yield too many non-content results (company pages and profiles), or they return results which are far removed from what you need.
Tools to help: Shortest Tutorial Ever on SEO (Search Engine Optimization) I've gotten a few questions from a number of companies recently that basically ask "What is the shortest thing I can read that will help me get started on search engine optimization? ". Here is my response for how to optimize one page of your website very quickly. Repeat for other pages as desired. I have also included links to a bunch of other materials after the article if you want to learn more. 1) Find keywords. Pick a list of words relevant to your business. 2) Put keywords in the page title. 3) Put keywords in the page URL. 4) Put keywords in meta data. 5) Put keywords in your H1 text. 6) Use keywords in the page content. 7) Monitor your rank. [End of article "Shortest Tutorial Ever on SEO"] Okay... now for those of you who want to be more advanced, here are some other resources and suggestions.
Resources: eBook: An Introduction to Search Engine Optimization Webinar: Introduction to SEO eBook: Learning SEO From the Experts: A Step-by-Step Guide Suggestions: • Read our "How To" guide. SEO Demystified. SEO (Search Engine Optimization) can seem so mysterious and complicated that a lot of business bloggers would prefer to ignore it and hope their content somehow optimizes itself.
But it doesn't have to complicated. Recently I listened to a podcast episode of Internet Marketing for Smart People published by Copyblogger and Brian Clark. The subject was SEO and really, how simple it is. In Brian Clark's own words, SEO is: Optimizing web site content so that it is friendlier to a search engine in the sense that the search engine finds that piece of content more relevant than other pieces of content for a specific search term.
It boils down to having excellent content as well as keywords, and links coming into your blog so Google thinks your content is important. How do you know what keywords to use and how do you know if what you've written is optimized to your best ability? In the same podcast, Brian Clark talked about the recent Google Panda update* and the problems with "content farms. " SEO Is Not Cookie Cutter. One thing you need to know about SEO is that it takes time to make it work. How much do you value your time? When you price out search engine optimization services and think you’re getting a great deal you might actually just be getting a great deal of headache down the road. The thing that separates good from bad in the SEO world is not usually seen with the naked eye. The two parts to SEO consists of work that is performed on-page as well as work that is performed off-page.
On-page is taken care of initially, making sure that your website communicates effectively to the search engines, telling them exactly what your company does, services it provides, etc. Sounds easy right? The second piece to the puzzle is off-page SEO which is where things can get a little tricky. I’ve ran into potential clients that have expressed disgust with their current SEO services and I always have to ask why. This is because building quality content and linking it back to your site takes time. Duplicate Content Phantom: Don’t Be Duped, Be Informed. Duplicate content has always been a hot topic among webmasters; mostly because no one really knows what it is and the rumors persist. And Google doesn’t help much either. Sometimes, I think of it as a hyperactive 3 year-old, who is incredibly sharp in some areas, but not so much in others.
So the best way to go is to keep it simple, stay under the radar, and shoot for the middle of the road. With that said, let’s figure out what duplicate content is, what it isn’t, and what you should do to stay on top of it. What is duplicate content? From the horse’s mouth: “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar. Discussion forums that can generate both regular and stripped-down pages targeted at mobile devicesStore items shown or linked via multiple distinct URLsPrinter-only versions of web pages” Identical or substantially similar content.
Within your own domain or across others. 1.
Keyword Research: Analyzing the Important Factors that Contribute to Online Marketing Success. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. Free SEO Software Tool & Text Browser, Search Engine Optimization Tools - SEO Browser. 5 Free Tools for Competitor Keyword Research. Google Becomes Social – Twitter Flickr And Quora Are All Invited. JC Penny’s Black Hat SEO Backfires. Strategies To Sharpen Your Keyword List. How to Use Google Adwords Keyword Tool - Step by Step Guide. SEO Toolbar for Firefox | Download the Free mozBar SEO Plugin. How to Optimize Your Blog for Google. How to Write Effectively for the Web. SEO Checklist Part 2: Best Practices. WordPress SEO. SEO Pricing & Costs - What Should You Charge / How Much Should You Pay? Search Engine Optimization.
12 Days of Blogging 2010: 9 SEOers Optimizing — BlogWorld Expo Blog. How to Lower Your Bounce Rate Using Google Analytics. SEO: The Free Beginner?s Guide From SEOmoz. Linking Out from Your Blog? 4 Ways to Choose the Best External Links. 15 Minute SEO List. Ann Smarty, SEO Expert, Shares Her Secrets. Search Analysis with Google Analytics.