How Facebook Pages perform: A comparison of pages in 10 different industries | Zuum. 4 Ways the New Facebook Insights Can Grow Your Fans. Facebook recently rolled out some new metrics that give better insight into what your community wants from your page, enabling you to grow your fans and interactions. You know it’s important to measure your social media marketing performance, and the new Facebook Insights will make this easier for you. Locating Facebook Insights First things first—where do you find these metrics? They are accessed on the left sidebar underneath your profile picture by clicking on the Insights link. Click Insights to see more options: Likes, Reach and Talking About This. We aren’t going to cover every term, definition and nuance in this post because that would be a small book.
You can also read more in this useful Facebook Insights Guide: (Note that this guide has graphs and charts that aren’t actually shown, or some are shown slightly differently than in the guide. . #1: Main Insights #2: Reach Watch where people are coming from. . #3: Likes. How to Virally Grow Your Facebook Fan Page. Facebook introduced the "People Talking about This" metric a few months ago. Initially, many were skeptical of how useful it would be. As it turns out, it's actually one of the best metrics you can use to gauge your Facebook marketing. This one number tells you how effective your Facebook Marketing is on a weekly basis. And it's the key to virally growing your Facebook fan page. Why? Your "Viral Reach" is closely tied to how many people are "Talking about You".
So the more people that "talk about you", the more your Facebook page will virally grow on its own. But there's a huge problem. What's stopping you from virally growing your Facebook fan page? EdgeRank. Facebook EdgeRank 101 The truth is that it doesn't matter how many fans your page has. If you don't have engagement, then people will never see your updates.
Facebook's EdgeRank is an algorithm that determines how many of your Facbeook fans will actually see any updates. It's made up of three parts: 1. 2. 3. But be careful. How Timeline Radically Changes Your Facebook Marketing Strategy. Homepage feeds now have a Twitteresque feel with live updates from friends, otherwise known as the Ticker.
The most recent posts that appear on a Facebook feed are now a direct result of the latest content being published. And of course, this all led us to where we are now with the somewhat controversial new change, Facebook Timeline. That means it's time marketers recognize that since Timeline is altering the shelf-life of Facebook content, we must now change the way we use Facebook. Enhanced User News Feed Calls for Strategic Posting Formerly, users' homepage News Feeds offered two options for viewing: 'Top Stories,' meaning posts with the most likes and comments from your friends, or 'Most Recent,' which was simply the most recent updates regardless of response rates. The majority of users (many without even knowing) had theirs set to 'Top Stories' so they could see which stories were most popular and getting discussed by their friends.
Then Throw Out the "Post Once a Day" Rule. GRAPHIC: The Method Behind Facebook’s News Feed. Only 9 Days Left To Learn The New Facebook Page Analytics. Facebook launched new page insights two months ago, and will start phasing out the old metrics on December 15. You’re not alone if you feel any confusion about the new metrics. This post clears up how to read the new data compared to how you read the old data, and if you do the exercise below before Facebook closes old insights, you can find out how often your unique post-viewers are seeing your posts. In the old insights, we saw the impressions and feedback rate for each of our last ten posts.
What was missing was reach, the unique number of individuals we were reaching (that differs from impressions, which are essentially hits or views). In the new metrics, we get reach, engaged, talking about this, and virality. If you want to get frequency, right now you can compare the same posts in the old and new insights and figure that out. That frequency is pretty consistent, and that makes sense if it’s related to EdgeRank.
Now we can see exactly how many of our fans we’re really reaching. How to Measure Social Media ROI Like the Experts. When getting started with social media, it's fun to watch your follower and fan count grow, see how many retweets you're getting, and watch how much people are commenting on Facebook posts. Look at all that reach! Look at all that engagement! This is how you get your content into cyberspace! That's all true, and all important to monitor. But how does it fit into your larger sales and marketing strategy? 1.) 2.) 3.) 4.) 5.) Many marketers are faced with constantly justifying the time and money spent on social media, so being able to tie actual dollars to the process of generating and converting leads from social media networks is crucial.
What metrics do you use to evaluate the effectiveness of your social media strategy? Image credit: daniel_iversen. Updates to new Facebook Insights. Last month, I covered the upcoming changes to the new Facebook Insights as we were given access on one of our pages. These have still not rolled out in full (something Facebook is making a habit of lately: hello timeline), though they are expected to launch for all Facebook pages over the next couple of weeks. Although Facebook are still cloudy on the details, they have claimed that these will launch 'as early as next week'. Since we covered the changes, Facebook has made further updates to page insights.
I've covered the latest changes here, to help you get to grips with the new insights when they're rolled out in full. View the level of Page posts In the summary dashboard, Facebook have introduced a new metric to show the level of activity on your page by the number of posts you've made. This is represented by the purple bubbles at the bottom, that are larger depending on the amount of posts you've made. Likes, Reach & Talking About Reach Demographics Breakdown of Sources.
Facebook Comments Are Four Times The Value Of Likes. Likes remain the most prevalent form of engagement on Facebook, but comments have more pull — more than four times as much. EdgeRank Checker has found that the average comment on a post attracts more than four times as many clickthroughs as the average like. The average post on Facebook generates: 3.103 clicks per like,14.678 clicks per comment, and.005 clicks per impression (meaning page view). This ties into what we’ve previouslyreported fromEdgeRank Checker about how the changed Facebook news feed benefits brand pages with large numbers of fans, while harming those with fewer fans.
EdgeRank now believes that the ability to create content that is more relevant to their fans benefits smaller Facebook brand pages when compared with their larger counterparts. The company says: We think these data suggest that smaller pages are able to create more relevant content for their fans, which ultimately results in higher clicks and shares. Free Facebook Page Insights Report in Excel. How to Time Your Facebook Posts to Reach the Most Fans. Jeff Widman co-founded PageLever to provide better Facebook analytics for marketers. PageLever measures more than 650 million Facebook fans across customers like YouTube and MTV. Jeff has been cited as an expert in Facebook analytics by Mashable, AdAge, the Wall Street Journal, Wired, InsideFacebook, AllFacebook, etc. I get asked all the time, "How frequently should I post on my Facebook page? When is the best time to post? " Answer: Post whenever the most recent status update for your page stops showing up in your fans' News Feeds.
If you post often, you will see an immediate spike in News Feed impressions, but it's generally not worth the cost in lost fans. If you post too infrequently, you're missing out on opportunities to reach your fans. The kicker: Each post performs differently. Calculate the average post lifetime by using the method below, but remember it's just that — an average.
How do you know when a post stops appearing in your fans' News Feeds? 1. 2. 3. Post a status update. Facebook ‘Talking About’ Deconstructed. How are the top brands performing? When Facebook recently launched their 'talking about' figure, it signalled a new way for brands to measure their success on Facebook. It meant that it wasn't just about how many fans you had, but how many individual mentions you had on Facebook, also taking into account mentions your Page had through ads. Now that the new figure has been around for a few weeks, it's interesting to look at how it compares to Likes, for indicating the most successful brands on Facebook. An analysis of the top 10 brand Pages by Likes shows us this in action. The figure below shows the top 10 brands on Facebook ordered by Likes, with their 'talking about' figure expressed as a number and a percentage : When you reorder the brands by their 'talking about' figure expressed as a percentage of Likes (to give an accurate representation), then the most popular Facebook Pages look quite different.
The movers Surprising? How to Determine How Frequently to Post to Your Facebook Page. How to Determine How Frequently to Post to Your Facebook Page The following is an excerpt of an entry in our Facebook Marketing Bible. The full version contains a detailed walk-through of how to measure the lifespan of your posts through Insights, and how to optimize for gaining new fans or link clicks. Facebook’s new Page Insights and some third-party tools can help you determine the lifespan of your Facebook Page updates. When your updates stop receiving Likes and comments, it may be time to post a new update to make sure you’re consistently engaging your fans. PageLever ran a limited study of 20 posts from five Facebook Pages with over 1 million fans. Third-party tools such as PageLever and EdgeRank Checker can track the activity on a post by the hour so you can easily get an accurate, personalized assessment of the life-span of your Page posts. To do so, visit your Page and click the Insights tab in the left-sidebar navigation menu.
Mediabistro Course. Facebook Page Insights 2011 Upgrade: The Complete Reference Guide. A major upgrade to Facebook Page Insights is currently being rolled out to administrators. It adds several important new metrics, and removes some others. People Talking About This, Reach, and Consumptions will all help Page admins better measure the total audience of their Facebook marketing campaigns and the traffic they are driving. Facebook has published a .PDF guide to the Insights upgrade, but it doesn’t go into detail about the dozens of new data types admins now have access to. Below we’ll examine every data field available in the Page Insights spreadsheet exports and graphical user interface and discuss what the most significant additions and subtractions are.
What’s in the New Page Insights To access the new Page Insights, visit your Page and click the Insights tab in the left Page navigation menu. Several of the metrics measure the volume or reach stories that we’ll call “social mentions”. Page Level Export Post Level Export Page Insights Graphical User Interface. How To Use The New Facebook Insights (Video Tutorial) 0inShare How To Use The New Facebook Insights (Video Tutorial) How many a man has thrown up his hands at a time when a little more effort, a little more patience would have achieved success.
-Elbert Hubbard. Facebook completely overhaul Page Insights – full tour. Analytics Firms Incorporate New Facebook Page Insights. Facebook has an upgraded page insights application programming interface that includes a nifty metric called “people talking about this.” This new API is already in new apps from at least three vendors: Context Optional, Wildfire and Webtrends. Expect to see many more come forward with their own versions soon. Now let’s back up a bit. The people talking about this metric tallies: Liking a page;Posting to a page’s wall;Liking, commenting, or sharing a page’s status update, photo, video, or other content;Answering a question posted by a page;RSVPing to an event hosted by the page;Mentioning the page (users must formally tag the page);Tagging a page in a photo;Liking or sharing a check-in deal, andChecking in at a place.
Weekly total reach measures users who have been exposed to owned, earned, and paid media of brands, while Facebook’s friends of fans metric can help marketers estimate the potential viral effects of campaigns and how many new fans they will pick up. Facebook's New Tools Give Marketers Insights, Help Measure Fans' Word Of Mouth. Companies set up Facebook Pages to market themselves.
But until now, they’ve only had fairly blunt instruments--like the number of Likes--to measure how well they’re doing. Now Facebook is releasing a new set of tools that the social network says will give marketers better insights into how well their Pages are reaching Facebook users--and ultimately make those Pages more useful to brands. Among the tools Facebook is releasing today in conjunction with New York's annual Advertising Week are a new dashboard to measure the reach of individual Page posts, an API to allow third-party agencies build their own tools on top of this new Facebook data, and a new ad unit that allows companies to create ads out of their Page posts.
“With the new Page Insights, Facebook is emphasizing the importance of sharing on Pages, because this increases a brand’s reach,” the company said in a press release. Facebook Bolsters Page Insights, Unveils New Ad Unit. Christopher Heine | October 2, 2011 | 2 Comments inShare143 Social giant's analytics dashboard becomes more robust. With Advertising Week beginning in a matter of hours, Facebook today is unveiling an overhaul of its Page Insights product as well as a new ad unit called "Premium Ad Product. " And whether your brand's Facebook posts inspire consumer engagement is about to become transparent for essentially all to see. Among a slew of new Facebook Insights metrics sure to interest brand managers, "People Talking About This" is perhaps the most intriguing. What's more, it will publicly appear on all brand pages, just underneath the "Likes" count. He expects brands to keep an eye on each other with the engagement metric, perhaps even competitively.
Baser and his colleague Ami Vora, Facebook product marketing manager, last week briefed ClickZ News about updates to the Page Insights product. Vora explained that the new numbers should help brands optimize their Facebook messaging strategy. How Facebook Will Fix Its Like Button Problem. Facebook Launches New Metric: "People Talking About" 5 incredibly helpful aspects of Facebook Insights. How to Measure Your Facebook Engagement. EdgeRank Checker | Check your Facebook Page's EdgeRank.
Platform Update: Credits Insights, Platform Policies, App to User Request Messages. Facebook Insights. Facebook Edgerank Score | How I Increased My Facebook Edgerank Score to 141 — Momcomm. How to Measure and Analyze Your Facebook Presence. Does Using HootSuite Kill Your EdgeRank?