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Wondering what’s the average CTR on Google? A report says that 37% of Google users will click on the first link listed in Google search page while a mere 12.5% will check sites that rank at number in Google. A study from Optify [ PDF ] has revealed 37% of Google users are likely to click on your website link if it ranks at number one in Google search results pages while the CTR dips to 12.5% for sites that rank at position two in Google.
Average Click Through Rate (CTR) on Google - Number One gets 37% Clicks
Update: 'No third party' in Berezovsky death probe David Churchill Police have found no evidence of third party involvement in the death of troubled oligarch Boris... Published: 24 March 2013 2013-03-24 18:30:36 false Chancellor a disgrace, says Scottish number two David Churchill Fury in Scotland as politicians count the true costs of swingeing cuts, and find they could be...
The Social List - Results
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks. Michael was voted a 2010 Influential Leader by CRM Magazine for his work on predictive social analytics and its application to Social CRM.He's a regular blogger on the Lithosphere's Building Community blog and previously wrote in the Analytic Science blog. You can follow him on Twitter at mich8elwu .
Quantifying Facebook Engagement: More than Just Co
You Are the Ad
The Fischer King: David Fischer, Facebook’s vice president of advertising, wants to sell marketers a new, social kind of ad. Three years ago 1-800-Flowers, long a pioneer in Internet marketing, became the first national florist to create a fan page on Facebook. It used the free page to build relationships with customers and sell selected products, but it spent very little money advertising on the site. In January, however, the company began buying a different kind of Facebook advertisement. “Sponsored stories,” as they’re called, let marketers pay to turn actions people take on Facebook into promotional content.Importance of Social Media & SEO for Public Relations - Online Marketing Blog
Many would call the age we’re in, “ Information Overload “.
The rise and rise of Facebook is producing a scramble by marketers and companies to leverage its huge global database and traffic. Google is looking over its shoulder as Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com. Last year Facebook surpassed Google for the top ranking for total time spent online.
Mozilla Firefox
By Priya Ramesh (@newpr) Organizational Culture and Leadership Key to Social Media Adoption: Don’t blame it on yourself
It’s Not YOU…It’s Your Company Culture That’s Not Ready for Social Media
Fact-checking, datajournalism, montée en puissance des pure-players : les élections de 2012 devraient être celles du journalisme web, et d'une autre façon de traiter la présidentielle.
2012 : tournant du journalisme web
Discrepancies among third party measurement services partially obscure what still looks like a steady growth rate for Facebook in the US and around the world.
Facebook Climbs Toward 700 Million Users Worldwide, With Steady Growth in the US
Aujourd’hui c’est sur Mashable US que nous retrouvons une infographie réalisée par COM.com sur le choix le plus adapté d’un ou de plusieurs médias sociaux en fonction des objectifs marketing suivants : la communication avec les clients, l’exposition de la marque, le trafic vers votre site Internet et le référencement. Je vous laisse sans plus tarder découvrir les résultats en image (Cliquez sur l’image pour télécharger la version pdf) :
Quels Médias Sociaux Pour Quels Objectifs Marketing ? – Infographie
Voilà une étude qui fait déjà réfléchir beaucoup de monde, et c’est une bonne nouvelle.
La vérité sur le social media
Les médias sociaux peuvent être très prenants.
Avez vous besoin d'une cure de desintox des medias sociaux ?
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Numérique
Retour à la lettre d'information n°8 “Au niveau mondial, les internautes passent plus de temps sur les réseaux sociaux, de type Facebook ou LinkedIn, que sur leurs e-mails.
Géographie des réseaux sociaux : approches cartographiques
cartographie des réseaux sociaux