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Wondering what's the average CTR on Google? A report says that 37% of Google users will click on the first link listed in Google search page while a mere 12.5% will check sites that rank at number in Google. A study from Optify [ PDF ] has revealed 37% of Google users are likely to click on your website link if it ranks at number one in Google search results pages while the CTR dips to 12.5% for sites that rank at position two in Google.
Average Click Through Rate (CTR) on Google - Number One gets 37% Clicks
Le site de la vente à distance et e-commerce. www.vad-info.com
Comme nous vous l’annoncions dans notre dernier numéro, le commerce mobile s’affiche désormais comme un marché en croissance.
Michael Wu, Ph.D. is Lithium's Principal Scientist of Analytics, digging into the complex dynamics of social interaction and group behavior in online communities and social networks.
Quantifying Facebook Engagement: More than Just Co... - Lithosphere Community
You Are the Ad - Technology Review
The Fischer King: David Fischer, Facebook’s vice president of advertising, wants to sell marketers a new, social kind of ad. Credit: Gabriela HasbunImportance of Social Media & SEO for Public Relations - Online Marketing Blog
With an ever increasing universe of data and ways to connect, PR and communications professionals are in a compelling position to master the new rules for consumer information discovery, consumption and sharing.
The rise and rise of Facebook is producing a scramble by marketers and companies to leverage its huge global database and traffic. Google is looking over its shoulder as Facebook grows at over 10 million users a month and sits currently at number two on web traffic rankings according to Alexa.com. Last year Facebook surpassed Google for the top ranking for total time spent online.
Mozilla Firefox
I am sure you have all kinds of friends and I am also sure you also have two distinct sets: the ones that are always saying “No, that’s not possible” and then the others who say, “Hey, that sounds cool, tell me more.”
It’s Not YOU…It’s Your Company Culture That’s Not Ready for Social Media – The Buzz Bin
Fact-checking, datajournalism, montée en puissance des pure-players : les élections de 2012 devraient être celles du journalisme web, et d'une autre façon de traiter la présidentielle.
2012 : tournant du journalisme web » OWNI, News, Augmented
Discrepancies among third party measurement services partially obscure what still looks like a steady growth rate for Facebook in the US and around the world.
Facebook Climbs Toward 700 Million Users Worldwide, With Steady Growth in the US
Communication politique Actualités sur le groupe | LinkedIn
Kony 2012 ou l’avènement du plaidoyer 2.0Aujourd’hui c’est sur Mashable US que nous retrouvons une infographie réalisée par COM.com sur le choix le plus adapté d’un ou de plusieurs médias sociaux en fonction des objectifs marketing suivants : la communication avec les clients, l’exposition de la marque, le trafic vers votre site Internet et le référencement.
Quels Médias Sociaux Pour Quels Objectifs Marketing ? – Infographie | Emarketinglicious.fr
Voilà une étude qui fait déjà réfléchir beaucoup de monde, et c’est une bonne nouvelle.
Blog : Blog Archive : La vérité sur le social media
Les médias sociaux peuvent être très prenants.
Avez vous besoin d'une cure de desintox des medias sociaux ? - Blog du modérateur
Dexter Bustarde: Earning a Facebook Like, by hook or by crook, is a success, but it’s a success at a very tactical level. If I have a client with a campaign completely focused on getting Facebook Likes, I’ll do what I can to show that this tactic should be working towards a broader strategy (using Facebook to tell people about your brand), which in turn should drive towards a business goal (getting people to spend money on your brand).
How the Pros Measure Social Media Marketing Success
cartographie des réseaux sociaux