Mozilla Firefox Start Page. 13 Brands Using LinkedIn Company Page Features the Right Way. Back in November, I set out to write a post to highlight businesses that were using LinkedIn's company page features effectively. Needless to say, I couldn't find enough examples to create a compelling post, so in my dismay, what I actually ended up writing was, "11 Reasons Your LinkedIn Company Page Sucks. " What can I say?
I was a little bitter and, frankly, slightly disappointed in the social media marketers of the world. We recently reported that, in a study of the over 5,000 inbound marketers where we pitted LinkedIn against Facebook and Twitter, LinkedIn proved to be the most effective social media channel for lead generation -- 277% more effective, in fact. As a marketer, particularly if you're in the B2B game, how could you not leverage that awesome lead generation potential? Well, it's been several months now, and I wanted to give you LinkedIn marketers out there another chance. Blog RSS Feed Let's get a few low-hanging fruit features out of the way first. News Module Careers Tab. How To Use LinkedIn To Improve Organic Visibility. I was recently doing some link building for a client and noticed that a LinkedIn profile for their top competitor appeared in the listing of strong incoming links in one of the review tools we use. But our client also has LinkedIn profiles pointing to their website, so I wondered, why weren’t those links appearing in the strong link listings too?
So, I set out to look at the differences that might affect the strength of incoming links from LinkedIn. In this article, I’ll cover a couple of steps you can take to help improve the visibility of your LinkedIn content with search engines as well as within the LinkedIn community, increase the exposure of your LinkedIn updates, and improve traffic to the Web content you point to in LinkedIn updates. It’s important to realize that LinkedIn isn’t only for B2B. It’s effective for any company to network with connections in the industry, with vendors and partners, to find resources, for recruiting, etc. Setup A LinkedIn Company Page Login to LinkedIn. LinkedIn for Business: Optimizing Your Company Profile Page -- Part 3. In Part 1 and Part 2 of this LinkedIn for Business series, we talked about optimizing individual tabs within your company profile – the overview tab and the products and services tab. Now that you’ve got your “t”s crossed and your “i”s dotted, it’s time to look at how you are going to promote, grow and measure your LinkedIn business presence.
In this post, we’ll explore LinkedIn plugins that increase visibility, ideas for cross-promotion, tracking the success of your company page and its content, and growing your company’s network on LinkedIn. Use Plugins to Make Your Profile More Visible The LinkedIn Developers site has lots of goodies for driving promotion and engagement for LinkedIn. Think about the different ways you can reach people using these plugins: The share button has been reported to have slightly more traffic on average than a Facebook Like button. And don’t forget to cross-promote your company profile presence on all your other social media networks and content products. How to Optimize your LinkedIn Company Profile for Lead Generation.