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Tumblr Architecture - 15 Billion Page Views a Month and Harder to Scale than Twitter

With over 15 billion page views a month Tumblr has become an insanely popular blogging platform. Users may like Tumblr for its simplicity, its beauty, its strong focus on user experience, or its friendly and engaged community, but like it they do. Growing at over 30% a month has not been without challenges. http://highscalability.com/blog/2012/2/13/tumblr-architecture-15-billion-page-views-a-month-and-harder.html
http://highscalability.com/blog/2012/4/9/the-instagram-architecture-facebook-bought-for-a-cool-billio.html It's been a well kept secret, but you may have heard Facebook will Buy Photo-Sharing Service Instagram for $1 Billion . Just what is Facebook buying? Here's a quick gloss I did a little over a year ago on a presentation Instagram gave on their architecture. In that article I called Instagram's architecture the " canonical description of an early stage startup in this era."

The Instagram Architecture Facebook Bought for a Cool Billion Dollars

http://techcrunch.com/2012/04/12/how-to-scale-a-1-billion-startup-a-guide-from-instagram-co-founder-mike-krieger/

How To Scale A $1 Billion Startup: A Guide From Instagram Co-Founder Mike Krieger

Instagram’s co-founders Kevin Systrom and Mike Krieger have been noticeably silent since their photo-sharing app Instagram was bought by Facebook earlier this week for $1 billion. In the meantime there has been a lot written about that deal, from praise to backlash , parsing what it means and why . But if you’d like to hear a little (actually, a lot) about how Instagram got to where it did, read on. Last night, Krieger gave a presentation at an Airbnb event for employees and members of the network, part of a regular series called the Tech Talk .