Tumblr. Tumblr Architecture - 15 Billion Page Views a Month and Harder to Scale than Twitter. With over 15 billion page views a month Tumblr has become an insanely popular blogging platform.
Users may like Tumblr for its simplicity, its beauty, its strong focus on user experience, or its friendly and engaged community, but like it they do. Growing at over 30% a month has not been without challenges. Some reliability problems among them. It helps to realize that Tumblr operates at surprisingly huge scales: 500 million page views a day, a peak rate of ~40k requests per second, ~3TB of new data to store a day, all running on 1000+ servers.
One of the common patterns across successful startups is the perilous chasm crossing from startup to wildly successful startup. Tumblr started as a fairly typical large LAMP application. The theme at Tumblr is transition at massive scale. Site: Stats Software Hardware Architecture Tumblr has a different usage pattern than other social networks. Old Tumblr When the company started on Rackspace it gave each custom domain blog an A record. New Tumblr. Instagr.am. What Powers Instagram: Hundreds of Instances, Dozens of Technologies. The Instagram Architecture Facebook Bought for a Cool Billion Dollars. It's been a well kept secret, but you may have heard Facebook will Buy Photo-Sharing Service Instagram for $1 Billion.
Just what is Facebook buying? Here's a quick gloss I did a little over a year ago on a presentation Instagram gave on their architecture. In that article I called Instagram's architecture the "canonical description of an early stage startup in this era. " Little did we know how true that would turn out to be. If you want to learn how they did it then don't take a picture, just keep on reading...
Instagram is a free photo sharing and social networking service for your iPhone that has been an instant success. The Instagram team has written up what can be considered the canonical description of an early stage startup in this era: What Powers Instagram: Hundreds of Instances, Dozens of Technologies. Instagram uses a pastiche of different technologies and strategies. We'll just tl;dr the article here, it's very well written and to the point. How To Scale A $1 Billion Startup: A Guide From Instagram Co-Founder Mike Krieger. Instagram’s co-founders Kevin Systrom and Mike Krieger have been noticeably silent since their photo-sharing app Instagram was bought by Facebook earlier this week for $1 billion.
In the meantime there has been a lot written about that deal, from praise to backlash, parsing what it means and why. But if you’d like to hear a little (actually, a lot) about how Instagram got to where it did, read on. Last night, Krieger gave a presentation at an Airbnb event for employees and members of the network, part of a regular series called the Tech Talk. The subject was “Scaling Instagram.” Considering his company was just bought for $1 billion, it’s a pretty remarkable effort, 185 slides in all. The talk, as the name of the event would suggest, is mainly about engineering and back-end work.
And simplicity, one of the things that makes Instagram so attractive, appears to be a philosophy and approach that Krieger & Co. follow right through to the most back-end parts of the site.