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Coca-Cola’s Recycled Pop-Up Store [Pics] - PSFK
During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarke t created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability. Visitors are encouraged to bring empty cans and bottles to the store where they can view the process that the products undergo, and the several options for repurposing them. The shop’s main objective, as a retail tie-in to Coca Cola Israel’s “Give It Back” campaign is to educate the public about the benefits of recycling through upcycled design.
Coca-Cola - Press Center - Press Kits - Karl Lagerfeld Diet Coke Collection
Europe, March 29, 2011 Diet Coke takes another stylish step into fashion this Spring by announcing its second fashion collaboration with international creative genius, Karl Lagerfeld. The world-renowned designer will create not one but three new and exclusive designs for the iconic Diet Coke aluminium bottle. The 'Diet Coke Limited Edition Collection by Karl Lagerfeld' is totally irresistible and is set to become the perfect accessory for style conscious women everywhere. Using the light and playful elements of his identifiable trademark style, such as graphic cuts, a contrasting black and white palette and clean lines broken with colour or detailing -- Karl Lagerfeld has created a bold, contemporary yet instantly recognisable collection. Referring to his first design for light in 2010, Karl Lagerfeld said, "I love this bottle but it's time for a new one.
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How Pepsi Blinked, Fell Behind Diet Coke | News - Advertising Age
We're all bedroom rockstars Coke aims to capture the age-old teenage ritual of rocking out in your bedroom in this global spot promoting its recently launched Coca-Cola Music program . It's set to a new track, Can you Feel It by One Night Only, specially written and recorded for the program, in keeping with its aim of giving teens the inside track on how music is created. Coke also shot an interactive music video on the same set as the ad, which will feature on Coke music sites around the world.
Coca-Cola: Walls - Video - Creativity Online
On sait Coca-Cola très friand des éditions limitées de leurs emballages. Les évènements sportifs, les films à succès et même les périodes de fête sont sujets à la redécoration de la fameuse bouteille rouge. Parmi ces packagings spéciaux, on trouve aussi les partenariats avec des stars en tout genre. Le couturier Karl Lagarfeld a par exemple habillé le soda américain à plusieurs reprises.
Une édition limitée de bouteilles Coca-Cola par Daft Punk
ca-Cola secret recipe revealed? It's the real thing, says radio host | Business | guardian.co.uk
Has Coca-Cola's secret recipe been let out of the bottle? Photograph: Christian Hartmann/Reuters For almost 125 years, the secrecy surrounding the recipe for Coca-Cola has been one of the world's great marketing ploys. As the story goes, the fizzy drink's famous "Merchandise 7X" flavourings have remained unchanged since they were concocted in 1886 and the recipe is today entrusted only to two Coke executives, neither of whom can travel on the same plane for fear the secret goes down with them.
Coke Zero: TRON LiveCycle For the upcoming TRON: Legacy film, Coke Zero has released Coke Zero LiveCycle , a location-based mobile game that lets you play the movie's light cycle game in real-life. Build your light wall by moving about in the real world and earn points by forcing other players to crash into it.
Coke Zero: TRON LiveCycle on BannerBlog News
Coca-Cola GB launches safe driving campaign
Coca-Cola Great Britain will be rewarding drivers who choose not to drink on a night out with a ‘buy one, get one free’ Coca-Cola or Diet Coke over the festive period. Celebrating its second year, the ‘Designated Driver’ campaign is part of Coca-Cola Great Britain’s pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol. The campaign runs from 1 December 2009 to 2 January 2010 in more than 8 , 000 bars nationwide, backed by an extensive marketing programme as part of Coca-Cola Great Britain’s Christmas ‘Gift of Giving’ initiative. The promotion will be launched through a national PR campaign with the original Stig (aka Perry McCarthy). He’ll be making pit stops at bars and clubs around the country, where he’ll be waving a green flag to get the safe drinking campaign on the road.
Coke and Pepsi's rivalry is the stuff of legend in the ad business. They vigorously compete for share of voice, share of heart and share of throat. In the case of Coke Zero and Pepsi Max, these beverage giants are chasing a burgeoning market of men who apparently aren't man enough to own up to drinking a soda marked "diet." Coke Zero launched five years ago and commands a healthy lead in sales. Pepsi, however, launched a new positioning over the summer. Communicating to Gen Y males -- or MenY's (I wonder if I can trademark that) -- who are notoriously light TV viewers and generally difficult to reach presents an interesting challenge.
Coke Zero vs. Pepsi Max: Which Media Plan Worked Best? - Advertising Age - MediaWorks
August 2011