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Janvier 2012

Déc. 2011. Nov. 2011. October 2011. Sept. 2011. Août. Juillet 2011. Juin 2011. Mai 2011. Coca-Cola’s Recycled Pop-Up Store [Pics] During the Passover holiday, Coca-Cola Israel launched its unique pop-up store for recycled products. In a central location in Tel Aviv, the Israeli marketing agency, Promarket created the concept and decided it would be an appropriate time for increasing awareness around environmental renewal and sustainability. Visitors are encouraged to bring empty cans and bottles to the store where they can view the process that the products undergo, and the several options for repurposing them. The shop’s main objective, as a retail tie-in to Coca Cola Israel’s “Give It Back” campaign is to educate the public about the benefits of recycling through upcycled design.

Merchandise available for purchase includes shirts, hats, accessories, handbags and furniture – all made from recycled Coca-Cola bottles and cans. The store also features information stations and an exhibit of the artists who contributed to the limited-edition collection of design, furniture and fashion pieces. Coca-Cola Israel. Press Center - Press Kits - Karl Lagerfeld Diet Coke Collection. How Pepsi Blinked, Fell Behind Diet Coke | News. Walls - Coca-Cola Commercial - Behind The Scenes. Coca-Cola: Walls. Coca-Cola Happiness Store. Une édition limitée de bouteilles Coca-Cola par Daft Punk. On sait Coca-Cola très friand des éditions limitées de leurs emballages. Les évènements sportifs, les films à succès et même les périodes de fête sont sujets à la redécoration de la fameuse bouteille rouge.

Parmi ces packagings spéciaux, on trouve aussi les partenariats avec des stars en tout genre. Le couturier Karl Lagarfeld a par exemple habillé le soda américain à plusieurs reprises. Cette fois c’est le duo de DJ français Daft Punk qui a le droit à sa bouteille. Deux bouteilles or et argent sont inclues dans un paquet qui rend hommage aux célèbres masques du groupe. Le coffret sera disponible en édition limitée exclusivement chez Colette à partir du 28 mars. Outre ces bouteilles, les Daft Punk ont aussi imaginé un objet spécial qui sera dévoilé en mai sur le site Daftcoke.com. Source: Street Tease. Brazil Boxes. Ca-Cola secret recipe revealed? It's the real thing, says radio host | Business. Has Coca-Cola's secret recipe been let out of the bottle? Photograph: Christian Hartmann/Reuters For almost 125 years, the secrecy surrounding the recipe for Coca-Cola has been one of the world's great marketing ploys.

As the story goes, the fizzy drink's famous "Merchandise 7X" flavourings have remained unchanged since they were concocted in 1886 and the recipe is today entrusted only to two Coke executives, neither of whom can travel on the same plane for fear the secret goes down with them. Now one of America's most celebrated radio broadcasters claims to have discovered the Coke secret.

Ira Glass, presenter of the public radio institution This American Life, says he has tracked down a copy of the recipe, the original of which is still supposedly held in a burglar-proof vault at the Sun Trust bank in Atlanta, Georgia. The column was based on an old leather-bound notebook that belonged to Pemberton's best friend and fellow Atlanta chemist, RR Evans. Fluid extract of coca: 3 drams USP.

Coca-Cola / Expedition 206. Coca-Cola Music Machine: "I'd Like to Buy the World a Coke" Coke Zero: TRON LiveCycle on BannerBlog News. Coca-Cola GB launches safe driving campaign. Coca-Cola Great Britain will be rewarding drivers who choose not to drink on a night out with a 'buy one, get one free' Coca-Cola or Diet Coke over the festive period. Celebrating its second year, the 'Designated Driver' campaign is part of Coca-Cola Great Britain's pledge to promote the positive role that soft drinks can play as credible alternatives to alcohol.

The campaign runs from 1 December 2009 to 2 January 2010 in more than 8,000 bars nationwide, backed by an extensive marketing programme as part of Coca-Cola Great Britain's Christmas 'Gift of Giving' initiative. The promotion will be launched through a national PR campaign with the original Stig (aka Perry McCarthy). He'll be making pit stops at bars and clubs around the country, where he'll be waving a green flag to get the safe drinking campaign on the road. Source: Coca-Cola Great Britain See more information about Coca-Cola. Coke Zero vs. Pepsi Max: Which Media Plan Worked Best? - Advertising Age - MediaWorks. Snow Globes - Coca-Cola 2010 Christmas Commercial (long version) Coke Zero: TRON LiveCycle on BannerBlog News.

August 2011