4 Main Components of an Effective Email. Guide to Selecting the Ideal Dentists for your Marketing Campaigns. The American Dental Association (ADA) exists to power the profession of dentistry and to assist their members in advancing the overall oral health of their patients.
The (ADA) has over 163,000 members1. Dentistry is essential in health care, according to a recent resolution passed October 19, 2020, by the American Dental Association (ADA) House of Delegates. Federal agencies such as the Department of Homeland Security and Federal Emergency Management Agency have already acknowledged dentistry as an essential service needed to maintain the health of Americans2.
This is great news for Dentists in the US while the country is still in the Covid-19 pandemic. Reaching these dentists with your offers is the next step in helping them. The best source for reaching Dentists is the American Dental Association (ADA). Reach dentists, both members, and non-members along with dental students with selects including specialty, type of practice, age, occupation, and graduation year.
What is the Best Way to Communicate Securely and Privately? Social Distancing Doesn’t Have to Be Impersonal! How Can You Reach Clients Swamped by Emails During COVID-19? Executing a Perfect Store Vision - White Paper. ROI of Field Sales Teams - 2020RDI. By Vanessa Mitchell I regularly talk to sales leaders at Consumer Goods (CG) companies about the key business challenges they face, and one of the most common concerns I hear relates to the ROI of field sales teams.
Statements such as, “we’re not really sure if our field sales team is focusing on the right stores or the right activities, ”we’re not really sure what impact our third-party/broker is making” or “we know exactly how much our field sales is costing us, but we really don’t know our ROI” are often brought up. Whether CG companies have an in-house field sales team or deploy a third-party team, most of them are very interested in tracking the impact and the ROI of their sales spend, but they are often just working on assumptions. Transforming the Customer Conversation on Business Plan Compliance - 2020RDI.
Written by Andy Foweather The first quarter of any new calendar year is an exciting time in the CPG industry, with new sales targets being set and the focus shifting to executing the plan in the market.
Joint business plans that have been prepared and negotiated for many months are hopefully being used as a framework to drive the conversation with retail partners. These business plans should contain all of the levers that will affect the brand owners’ ability to drive incremental sales. Success or failure in growing your business in CPG has always hinged on your ability to effectively execute the plans with your retail partners. In today’s fast-evolving retail marketplace, promotional strategies can change, which requires the joint business plan to be adapted to reflect the new approach.
Each of the sales drivers from a business plan needs to be measured to ensure the agreed levels of activity are being fully executed. LATEST RELEASE OF REDI-COUNTS FURTHER ENHANCES USER EXPERIENCE. FAIRFIELD, NJ (August 13, 2020) – Redi-Data, Inc., a leading provider of healthcare professional, consumer and business data and email lists, announced today the launch of its latest release of Redi-Counts.
With over 1 Million healthcare records from some of the leading sources in the industry, Redi-Counts enables users to identify targeted audiences at a granular level. The latest release adds new features including a complimentary search tool that provides users with 24/7 access to the most up-to-date information available for postal and email lists. Users now have an additional option to select records with an NPI number in all health care professional (HCP) universes in the Redi-Counts demographics section.
When this option is selected, the count result and summary report pages will filter to only show records that have an NPI number associated with the HCP. This feature is available for both postal and email orders. REDI-DATA WELCOMES PEG BEEBE AS SALES EXECUTIVE. Fairfield, NJ (August 3, 2020) – Redi-Data, Inc., a leading provider of healthcare professional, consumer and business postal and email data, is pleased to announce the addition of Peg Beebe to its national sales team.
Based in Atlanta, Georgia, Peg will join as a Sales Executive focused on growing Redi-Data’s business-to-business channel offerings. “Peg is a consummate professional with nearly 30 years’ experience working closely with some of the most respected financial institutions, many of the most active healthcare recruiting organizations in the U.S., and with the continuing medical education (CME) sector. Having worked in the data business, both as a list reseller and sales professional, Peg brings to Redi-Data a combination of strong campaign targeting skills and customer support that our clients value and that sets our organization apart,” noted Michael San Inocencio, Director of Sales and Business Development at Redi-Data. How to Fix Poor In-store Promotional Execution - 2020RDI.
Promotions play a significant part in driving category volumes and profitability for retailers.
Promotions help drive volume, steal market share and are key in encouraging shopper behavior with respect to trial and switching. The UK has the highest proportion of volume sales bought on promotion in Europe at 51.5%, but this is not as high as New Zealand at 55.8%. Australia and the USA are also heavily trade promoted with 40.6% and 34.9% respectively, their levels are higher than any European country except the UK.
. * Focus on the Right Store Post Lockdown - 2020RDI. As I write this blog, it is discomforting to realize how much has changed in the last five weeks in the UK and across the globe.
The Coronavirus pandemic has forced governments to introduce social distancing through varying forms of lockdown. The grocery industry is now designated as essential, to ensure that the nation can feed itself. Even before the lockdown, there were seismic shifts on demand with panic buying of everyday essentials, with our inability to purchase the humble toilet roll endemic across English speaking markets across the globe. We have reverted to be a nation of weekly shoppers with consumers preferring to minimize the amount of time in-store and bulk shop once a week. Currently, the focus for brand owners is to meet the consumer demand for their products by collaborating with retail partners to maximize availability of the largest volume SKUs. Executing a Perfect Store Vision Post- lockdown - 2020RDI. Over the last four months, I have been reflecting on the dramatic changes that have impacted our personal and professional lives.
During this period, the FMCG industry demonstrated great resilience in ensuring grocery retail stores were still able to sell all the essential items to enable consumers to survive lockdown. There were many examples of strong collaboration between retailers and their suppliers to ensure availability was maximised during a period of significant demand volatility. This forced brand owners and retailers to rationalize ranges with there now being 13,724¹ fewer product lines in the top six UK supermarkets than at the start of March 2020. All super categories were impacted, with Petcare suffering the largest reductions with an overall 27%¹ of the category SKUs delisted by the top six. Communicate Effectively During the Reopening Process. Target Your Key Audience with the AMA Redi-Counts System.
Finding the right target audience for your marketing campaigns may seem like a complicated process, but it doesn’t have to be.
With Redi-Data’s AMA Redi-Counts system, you’ll be able to easily access the most up-to-date information from our most popular postal and email lists from some of the leading healthcare organizations, including the AMA, ADA and AOA. Developed and wholly owned by Redi-Data for over 10 years, Redi-Counts is a complimentary data targeting search tool that provides 24/7 access for users wherever they are. As a preferred database licensee with the American Medical Association (AMA), Redi-Data provides both new users and power users access to the same quality AMA-certified data as our sales representatives, which is being updated constantly. 3 Steps to Find the Best Prospects for Virtual and Live CME Events. Due to the outbreak of COVID-19, the landscape of continuing medical education (CME) has changed.
While organizations are preparing for the eventual return of live events, virtual events have come to the forefront as the ideal way to hold meetings. Regardless of the type of event, it is critical to target to the correct audiences to improve attendance numbers and maximize engagement. Whether you are a planning a virtual or live event, here are three steps to follow to isolate the best prospects for your marketing efforts: 1. "Don’t Forget The Pets" Along with us, during these historic times are our pets. For many of us pet owners, we have seen a dramatic shift in our pets’ personalities due to the additional interactions with their owners as many have transitioned to a work from home environment.
Redi-Data’s, consumer postal and email database, empowers our clients to penetrate the pet ownership market, which an estimated vertical of $99 Billion in sales during 2020, according to the American Pet Products Association. . *
How Predictive Analytics Can Supercharge Field Sales Effectiveness - White Paper. Optimizing New Product Execution - White Paper. Improving Field Sales ROI - White Paper. Flexing Field Sales Resources – How Dynamic Routing Can Improve ROI. Nurse Practitioners and Physician Assistants (NPPA) on the Front Lines. Data is at the front and center of this war on COVID-19. Redi-Data has invested in providing the most accurate and affordable HCP data in the mission-critical growing specialties. We are very thankful to every healthcare worker mired in the clinical battle against this pandemic. Our Nurse Practitioner and Physician Assistant (NPPA) database has grown. Many Nurse Practitioners and Physician Assistants enjoy flexibility as they move between specialties. We continue to add in-demand relevant data including 20,000 NPPA new email addresses to our latest version of Redi-Counts released this month.
Redi-Data’s goal continues to be focusing on consistently compiling and aggregating state licensing, medical claims data, and our National Provider Identification (NPI) information. Our NPPA emergency medicine subspecialty has increased by 3,000 names and addresses. How Brand Owners Can Boost Revenues. As we enter the twenty-twenties decade, I’ve taken some time to cast an eye back to the previous decade to reflect on the many changes affecting the United Kingdom (UK) retail landscape.
There have been winners and losers with high street names falling away on what seems like a weekly basis. BHS (British Home Stores), Thomas Cook, Mothercare –every sector has been affected in some way. Grocery is no different, with Walmart rumoured to be looking for investors in their UK business – Asda. Maybe we will see some mergers along the way?
The Asda – Sainsbury’s deal, never made it over the line, in contrast to the co-op acquisition of Nisa Retail that is helping deliver strong growth. Transforming the Customer Conversation on Business Plan Compliance - White Paper. How Does StayinFront Digital's Video Recognition Technology Increase Retail Sales Volumes? How Does StayinFront Digital’s Video Recognition Technology Increase Retail Sales Volumes? Did you know that image recognition is developing rapidly? The high quality of services and advanced technology, developments in machine learning, and the introduction of high-speed data transmission services, creates a huge increase in demand for image recognition itself and analyzes obtain as a result of using this technology from that in the retail industry.
Estimates suggest that the image recognition market will double in just five years from 15.95 Billion USD in 2016, to 38.92 Billion USD by 2021.Image Recognition Technology is used for processing, analyzing data and understanding images. Artificial Neural Networks - How it is Used in the Fight Against the COVID-19 Epidemic. Recently, I wrote about the application of Artificial Intelligence (AI) in the technology used by StayinFront Digital in the retail sector to recognize photos, videos and information provided on their basis. This time, I wanted to present some AI applications in the fight against the COVID-19 pandemic. Currently, the whole world is working on solutions that enable limiting and eventually extinguishing COVID-19.
One of the tools that are used by research centers around the world are Artificial Neural Networks (ANN). Here are some examples of the use of ANN to fight a pandemic: – Scientists are using AI technology to work on a drug for COVID-19. . – Systems that use AI to monitor multiple cameras simultaneously, and automatically send alerts on detection of people with elevated temperatures to the right cells, can be another example of the application of this technology. Fortune 50 Food and Beverage Manufacturer Extends its Relationship with StayinFront in Additional Markets Across the ESSA Region. LONDON, UK – March 26, 2020 – StayinFront, a leading global provider of mobile, cloud-based field force solutions, analytics and digital solutions for the consumer goods industry, announced a partnership expansion with a Fortune 50 global food, snack and beverage manufacturer. The advanced modules for retail execution such as StayinFront TouchCG® for Presell, Van Sales, and Telesales, and StayinFront Insight, to bring together all the critical data sources, were key factors in the manufacturer’s decision to deploy StayinFront’s solutions across additional markets in the Europe Sub-Saharan Africa (ESSA) region.
StayinFront Launches Version 2 of Mobile KPIs for Consumer Goods Providing Advanced Visualizations. StayinFront, a leading global provider of mobile, cloud-based field force solutions, analytics and digital solutions for the consumer goods industry, announced today the release of Mobile Key Performance Indicators (KPIs) Version 2 for StayinFront Consumer Goods. StayinFront TouchCG®, with integrated Mobile KPIs, is an intuitive, cost-effective way for field teams to track performance against their established goals.
The Top 6 Questions Every Sales Manager Should Be Asking. Sweet Partnership with StayinFront and Ferrero Grows to Include the Chocolatier’s Belgium and Luxembourg Divisions. (1888PressRelease) March 12, 2020 - The Ferrero Group has selected StayinFront, a leading global provider of mobile, cloud-based field force solutions to improve retail execution and field force effectiveness for its Belgium and Luxembourg divisions. This partnership is an expansion of an already existing association between the two companies. Digital Merchandising – Is This the Right Choice for Me? Digital Merchandising gives Consumer Packaged Goods (CPG) companies the power to turn images, into insight, into action.
StayinFront EPoS Data Insights Powered by 20:20 Retail Data Insight® Solutions Leading to Better Execution and More Sales. Requesting American Medical Association (AMA) Data for Research Study. Sales View EPoS dashboard Now Provides Supply Chain Alerts. 20:20 RDI’s EPoS Dashboard (20:20 Sales View) now contains a variety of reports designed to optimize vital aspects of the supply chain between brand owners and retailers. How Brand Owners Can Focus on Retail Sales Drivers -White Paper. StayinFront Leadership Perspective Roundtable Interview with Natalie Hughes. Optimizing Promotional Execution. While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level.
Clearly promotions are vitally important for both retailers and suppliers. Despite some retailers’ focus on Every Day Low Pricing (EDLP) and the growing emergence of discount retailers, promotions play an integral part in driving category volumes and profitability for retailers. For brand owners, the role of promotions is just as crucial. Promotions can drive volume, steal market share and are key in encouraging shopper behavior to achieve consumer trial and brand switching. How Predictive Analytics Can Supercharge Field Sales Effectiveness - White Paper. Fixing On-shelf Availability (OSA) Optimizing Promotional Execution in Grocery Retail Blog.
While trade promotion spend by CPG manufacturers continues to increase, retailer compliance is trending downward, especially when performance is measured at the store/day/SKU level. New Product Introduction. CRM vs. Retail Execution. More and more companies are seeing the benefits of leveraging technology to stay competitive in the Consumer Goods and Life Sciences industries, however, choosing the right customer relationship management (CRM) software or Retail Execution solution is no easy feat.
Optimizing New Product Execution Blog. Modern Science in the Hands of Consumer Packaged Goods Companies. Field Sales Productivity - 2020RDI. New Release of StayinFront Consumer Goods Provides Enhancements for In-store Activities and Compliance. Video Recognition – In-store Analysis. On-demand: How Can Predictive Analytics Turbocharge Field Sales Productivity? - 2020RDI. Cosine Takes 20:20 RDI to China. Redi-Data’s Latest Release of Redi-Counts Sets High Standards.
FAQ - 2020RDI. 20:20 RDI Field View App Now a Registered Trademark - 2020RDI. 20:20 Retail Data Insights Sales View - 2020RDI. Predictive Analytics – Supercharging Your Field Sales Strategy. 20:20 Retail Data Insight - Sales View® Introduction - 2020RDI. 20:20 Retail Data Insight Sales View® App - 2020RDI. How Dynamic Routing Can Improve ROI. 20:20 Retail Data Insight ROI View - 2020RDI. 20:20 Retail Data Insight Overview Brochure - 2020RDI. 20:20 RDI Automates Field Call File Generation - 2020RDI. 20:20 Retail Data Insight® - On-shelf Availability - 2020RDI. Improving Field Sales ROI with 20:20 Retail Data Insight. 20:20 Retail Data Insight® - Introduction - 2020RDI. 20:20 Retail Data Insight Field View® App - 2020RDI. Global Snack and Confectionery Manufacturer Deploys StayinFront TouchCG for Field Force Excellence in Mexico. Infographics and Getting the Best Out of Visuals. 20:20 RDI Animation Explains EPoS Dashboard in Two Minutes - 2020RDI. Leading Pet Food Manufacturer Selects StayinFront TouchCG to Enhance its Field Force Activities.
StayinFront Builds on its Collaboration with Vitaco with Implementation to New Zealand Grocery Team. A Picture Has a Thousand Uses. StayinFront Expands Its Partnership with Long-Time Collaborator, Comtec with Launch of OneDay3. Guiding Our Clients to Success. StayinFront Leadership Perspective Roundtable Interview with Maria Merkle. StayinFront Leadership Perspective Roundtable Interview with Yoshinori Ikura. Colorado’s Pharmaceutical Law Opens Minds to Other Alternatives. Fixing On-shelf Availability (OSA) Issues - 2020RDI. StayinFront Leadership Perspective Roundtable Interview with Pam Brown. Fixing On-shelf Availability (OSA) Issues. StayinFront Expands its Partnership with Kellogg's® Australia and New Zealand Deployment. A Night at the Awards.
Choosing Your List Partner. Latest Release of Redi-Counts Adds Tens of Thousands of New Healthcare Records. Australian Liquor Marketers Partner with StayinFront. 6 Steps to Efficient and Cost-Effective Follow-Up Communication. Retail Execution Acronyms That Everyone in the Consumer Goods Industry Should Know - 2020RDI. The Benefits of Email Deployment. 4 Ways to Lighten the Load on Your Pharma Sales Team. Is Your Marketing Compliant with Federal and State Regulations? Data Acronyms and What They Mean. Justin Woodford. 5 Ways Student Athletes Can Stay Season-ready During the Summer Vacation.
Van Sales – Learn from the Mistakes of Others. StayinFront Leadership Perspective Roundtable Interview with Kirsten Wanless. Ferrero to Begin Global Standardization on StayinFront TouchCG® for Retail Execution. Redi-Counts Builds Further on Best-in-class Count System Functionality. Fun Facts About Fairfield, NJ. The Difference in Retail Terms Used Around the Globe. Moodle.