SIF Digital. SB. The Ins and Outs of CCPA. The California Consumer Privacy Act (CCPA) is scheduled to go into effect on January 1, 2020.
Under the Act, all California residents are protected from the selling, renting, releasing, disclosing, disseminating, making available, transferring or otherwise communicating their personal information to another business or a third party for monetary or other valuable purposes. Beginning as a petition, former Governor Jerry Brown signed an Assembly Bill for the Act this past June, and it was later amended in September. More amendments and changes are expected in the future, as well as a possible extension, for the California State Attorney General to submit regulations. What exactly does this mean? Personal Information is defined as any information that identifies, relates to, describes or is linked either directly or indirectly with a consumer or household.
As the Act progresses, we will update our blog when more information becomes available. StayinFront Consumer Goods 12.23 Delivers New Admin Portal and Telesales Capabilities and Digital Merchandising Enhancements. StayinFront, a leading global provider of mobile, cloud-based field force solutions for the consumer goods industry, announced today the release of StayinFront Consumer Goods 12.23, which includes new functionality for system administrators to increase efficiency and reduce total cost of ownership.
TouchCG Admin Portal is StayinFront’s operational back office tool that enables systems administrators to manage in-field and telesales teams and allows them to maximize the power of their system. StayinFront Leadership Perspective Roundtable Interview with Michael Graydon. Andy Foweather - StayinFront. Breville Expands Global Relationship with StayinFront by Deploying StayinFront TouchCG to US-based Field Force. Fairfield, NJ – December 11, 2018 – StayinFront, a leading global provider of mobile, cloud-based field force solutions, announced that Breville, a global leader in premium and innovative kitchen appliances, will expand their Asia Pacific relationship to the Americas and deploy StayinFront TouchCG® to their new US-based sales force.
StayinFront’s best-in-class mobile field force technology will enable Breville’s field teams to manage territories more effectively and both standardize and complete in-store tasks more efficiently. Sales representatives will have real time field access to critical store information as well as actionable insights delivered to their mobile platforms to seamlessly prioritize and execute in-store activities. “We are delighted to be further partnering with Breville and to build on the success we’ve had in the Asia Pacific region,” commented Ken Arbadji, Vice President of US Sales at StayinFront.
StayinFront Leadership Perspective Roundtable Interview with Georgia Lennon. The Ins and Outs of Retail Execution. USPS Price Change Proposals for 2019. StayinFront Leadership Perspective Roundtable Interview with Mark Jara. StayinFront Leadership Perspective Roundtable Interview with Tanya Barden. Peters Ice Cream Scoops Up New Partnership with StayinFront by Stayinfront, Inc. (1888PressRelease) August 30, 2018 - Peters Ice Cream, Australia’s favourite ice cream brand and a true Australian icon, has chosen StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, as its mobile solutions partner for its Australian field force.
AG Barr Selects StayinFront For Retail Execution, Van Sales and Telesales Solution. AG Barr Selects StayinFront For Retail Execution, Van Sales and Telesales Solution AG Barr, maker of some of the UK’s favourite soft drinks has selected StayinFront’s TouchCG® as its retail execution solution.
Online PR News – 09-August-2018 High Wycombe / UK – StayinFront, a global leader in mobile, cloud-based field force and mobile analytic solutions for consumer goods companies, announced today that AG Barr, maker of some of the UK’s favourite soft drinks such as IRN-BRU, Rubicon, and Strathmore has selected StayinFront’s TouchCG® as its retail execution solution. Redi-Data has the Largest HCP Email Database in the USA. Think about this – there’s a physician email firm making an average profit of $900,000 dollars per every $1 million billed to pharmaceutical companies.
That’s a whopping 90% profit per email deal with big pharma – no small percentage. With percentages so high, brand managers at leading pharma companies should ask themselves if they’re truly getting the value they’re looking for with their carefully planned budgets. Here at Redi-Data, we use the exact same sources and/or very similar sources to collect permissioned HCP emails and, more importantly, we do so in a way that is compliant with all CAN-SPAM regulations.
Email Marketing Hacks You Need to Know. Are Your Leads Dry? The traditional buying process is changing, leaving marketers searching to find new ways to reach buyers and stand out amongst competitors.
As a result, lead generation and retention has become more important than ever before. However, with 63% of marketers reporting generating traffic and leads as their top challenge, there is certainly work to be done. It may be the dead heat of Summer – but there is no reason to let your leads dry up. Personalized Email Campaigns While personalized marketing has long proved its effectiveness in the B2C space, it has now caught on in the B2B industry as well.
In the era of crowded inboxes, there is an increasing need for B2B companies to deliver more personalized, relevant emails to prospective customers. Video With 70% of B2B buyers and researchers reporting they watch videos throughout the entire purchasing process, video has evidently become a crucial part of B2B lead generation. Fill the Seats at Your Next CME Event. Continuing medical education (CME) programs represent an integral part of pharmaceutical marketing.
These events serve several purposes –as an important source of knowledge and learning for physicians and healthcare professionals, as the basis for PR, and as a source of revenue. But CME providers and educators share a common challenge – reaching and registering the right audience for their events, while keeping in the constraints of limited budgets and tight timelines. The success of these events starts with marketing – it’s all about planning a campaign that can fill the seats at the event and provide a favorable return on investment. Creating New Revenue Opportunities with a Storefront. Build or buy?
This is a frequent debate within organizations, especially among companies considering how rapidly they can recognize new revenue streams. Online e-business storefront applications are no different. The justification for an online commerce presence is solid — the cost of sales is very reasonable in contrast to other sales models. Yet, while building a storefront in-house might seem sensible, think about it. Is Your Field Sales Team Performing Perfectly or Plummeting? Houston, We Have Contacts. 3…2…1…Blast off!
You’ve spent countless hours preparing the content, design and format for your latest campaign – and now its go time. But no matter how much effort you’ve put into crafting this latest initiative, its success comes down to one important variable – your contact database. Choosing the right marketing data can make all the difference between all systems go and failure to launch. 5 Considerations for Your Next Printing Project. Carrying the Conversation Forward after the Trade Show. Many companies face similar challenges when managing trade show follow-up: Lots of resources are put into promoting the event and generating booth traffic. You send your top salespeople to work the booth, and they meet with scores of potential new clients and collect piles of business cards. But all too often, post-event follow-up falls short and the event fails to deliver the expected ROI. So what goes wrong? Part of the problem is that the new leads acquired during the event never make it into the house list.
Though your trade show representatives might do everything they can to collect data, they cannot follow through on their own. To carry on the conversation after the event, consider the following tips for maximizing your next trade show: Get the information you need: The basic contact information found on a business card is no longer enough with today’s many avenues for getting in touch. Aligning Your Website with Your Email Strategy. How to Incentivize Direct Mail’s Millennial Fan Base. Discover the Data - The NP/PA List. 10 Things Doctors Expect from Sales Reps. Discover the Data - The AMA List. StayinFront to Sponsor 2018 POI European Summit and Lead Session on Using EPoS Analytics to Drive Actionable Insight and Optimise Promotional Execution. StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced today that it will be a sponsor of the 2018 Promotion Optimization Institute (POI) European Summit beginning 15, May in Budapest.
The European Summit brings together industry leaders throughout the consumer goods industry to gather and discuss best practises, research, proven strategies and actionable advice regarding promotional plans, assortments and pricing that drives brand/category/store sales and profits. StayinFront will be showcasing the latest release of StayinFront TouchCG®, the award-winning mobile field application with integrated selling capabilities for digital merchandizing, gamification, guided selling, social collaboration, retail activity optimisation and retailer EPoS data analysis.
A breakout session, Optimising Promotional Execution at Grocery Retail – What’s it Worth? Creative Activation Pursues Retail Execution Efficiency and Excellence with StayinFront. Creative Activation, the leading field marketing company delivering measurable sales growth for brands and retailers throughout Australia and New Zealand, announced today that it has selected StayinFront, the global leader of mobile cloud-based field force automation and customer relationship management (CRM) solutions, as its mobile solutions partner to drive operational excellence and efficiency for their customers.
7 Ways to Go Green with Direct Mail. 6 Key Questions to Ask your Field Marketing Provider. Many Field Marketing companies plan their campaigns based not on the opportunity to add incremental sales at store level but on the size of the store.This “insurance policy” approach fails to recognise that these bigger stores tend to be most compliant for promotions and new product launches and in fact, it is often the medium size stores where the greatest opportunity lies.
To complicate things further, a store which has been historically compliant can easily have a problem at any given moment. This means that Field Marketing agencies and their brand owner clients must deploy resource on a discrentiaery basis, having analysed the most up to date EPoS data at store, day and SKU level. To find out whether your Field Marketing agency is working with this philosophy, here are 6 questions you could ask to reveal the thinking behind their approach. 2)“We’ve done some research and worked out that 50% of our visits add no value –can we talk about reducing the budget for next year?” Communication Methods for HCP Engagement - Redi-Data. This is the third blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” In this post, we will establish preferred communication methods in healthcare to maximize the success of outreach initiatives and maximize HCP engagement.
In our final post, we will share expectations doctors have of sales reps. Gone are the days of walking into an office and sitting down to talk with a doctor. Today, doctors are busier than ever before, trying to fit more and more into their already jam-packed schedules. Defining the Challenges: Marketing to Doctors. This is the second blog in a four-part series, “Marketing to HCPs: A Prescription for Successful Outreach.” Global Wine Company Selects StayinFront Consumer Goods Solution.
StayinFront, a global leader in mobile, cloud-based field force solutions for consumer goods companies, announced today that one of the world’s largest wine companies will deploy its technology in Australia to increase field force effectiveness. Global Snack Food Manufacturer to Expand Pilot of 20:20 Retail Data Insight Solution to Australia. 20:20 Retail Data Insight, a global provider of electronic point of sale (EPoS) analytics software and services, announced that a global snack food leader in biscuits, chocolate and candy will pilot its software and analytics solution in select markets in Australia.
The solution has been successfully tested and proven to add value in the company’s UK and Canadian businesses, where both teams are leveraging the actionable insights to drive incremental sales. Fortune 100 Food and Beverage Company Selects StayinFront TouchCG for Multi-Country Retail Execution and Van Sales Teams in Europe. StayinFront to Sponsor and Lead an Interactive Session on Optimizing Promotional Execution to Drive ROI at 2018 POI Spring Summit. StayinFront, a leading global provider of mobile retail execution solutions for the consumer goods industry, announced today that it will sponsor and lead a panel discussion with consumer goods professionals at the Promotion Optimization Institute (POI) Spring Summit 2018 on April 11-13, in Chicago.
The summit will address the critical sales, marketing and merchandising components of successful promotion collaboration. During the event, StayinFront will lead an interactive session on the topic of “Optimizing Promotional Execution in Grocery Retail – What’s It Worth?” This session will examine the most common causes of promotional non-compliance and the power of Electronic Point of Sale (EPoS) data to drive ROI by improving the planning, execution and effectiveness of current and future promotions.
“We are proud to support the Promotion Optimization Institute at the Spring Summit,” said Jeremy de Silva, Senior Director of North American Sales, at StayinFront. Is Direct Mail Dead? Think Again! The Evolution of Pharmaceutical Marketing. Mondelez has implemented 20:20rdi’s Field View app in its Canadian business. Mondelez has implemented 20:20rdi’s Field View app in its Canadian business. Promotion Optimization Institute Awards StayinFront Six Best-in-Class Distinctions in the 2018 Vendor Panorama for Retail Execution and Monitoring in Consumer Goods.
StayinFront, a global leader in mobile, cloud-based field solutions for the consumer goods industry, is pleased to announce that the Promotion Optimization Institute (POI), the industry’s foremost resource and publisher of the comprehensive Vendor Panorama for Retail Execution and Monitoring in Consumer Goods, has awarded StayinFront Best-in-Class distinctions for Retail Activity Optimization, Analytical Insights, Guided Selling, Interactive Customer Presentations, Mobile User Experience and Coaching. Global CRM and Retail Execution Software Provider StayinFront Acquires 20:20 Retail Data Insight. What’s Lurking in Your Database? It isn’t always obvious that you have bad data in your marketing list. Innovations in Tracking Mail. StayinFront Leadership Perspective Roundtable Interview with Maciej Witkowski. Contact Us – 20:20 Retail Data Insight. How Mobile HCP Tagging Improves Marketing Initiatives - Redi-Data. Medical professionals (literally) don’t have a desk—they’re on-the-go!
With such busy schedules, the majority of doctors and physicians do not spend time in front of a desktop—instead, they favor mobile devices. Therefore, effective communication is about reaching your target HCPs on their Apple or Android smartphones and tablets. With access to over 650 million mobile device IDs, HCP Reach provides insight that helps marketers design relevant ads and identify applications most-commonly used amongst target audience. Reach the Growing Mobile Audience With the average consumer spending an estimated 3 hours and 15 minutes per day on mobile devices, and mobile advertising projected to account for 72% of all US advertising by 2019, people spend more than the majority of their internet time via mobile, as opposed to traditional desktops or laptops. How to Capture Responses from Direct Mail. 2020rdi - Sales Director’s dashboard. StayinFront Awarded Multiple Honors in CGT Magazine’s Readers’ Choice Issue for its Retail Execution, Mobility, and CRM Solutions.
Leveraging Data to Drive Return on Investment - Redi-Data. 2020rdi - Field Sales Effectiveness audit. StayinFront to Introduce StayinFront Briefcase™ at the 2018 Sales Operation Leadership Council. Reasons to LOVE Direct Mail. 2020rdi - Store segmentation & Targeting. Content Marketing: Gated or Not? Discover the Data - The ADA Postal List.
2020rdi - Optimising New Product launches. 2020rdi - Maximising Promotional ROI. Variable Data Printing and Direct Mail, So Happy Together. 2020rdi - Improving Field Sales ROI. Email Marketing 2018: It’s Time to Loosen Up. 2020rdi - Testimonials & Case Studies. Breville Selects StayinFront to Heat Up Its Field Productivity, Collaboration and Effectiv by Stayinfront, Inc. Discover the Data - Redi-Physician List. The Year of Content Marketing. The Top 10 Mobile Marketing Statistics. 2020rdi - Partners. Redi-Data Releases Redi-Counts 9 Update. Redefining Direct Marketing Strategies for 2018. 3 B2B Marketing Resolutions for 2018. 2020rdi - Solutions. Get Home for the Holidays with IMb Tracing.
StayinFront to Roll Out Automated Testing Solution Globally for Consumer Goods Companies. Even Santa Checks His List – Shouldn't You? 2020rdi - About Us. Multi-National Pharmaceutical Leader Inks Enterprise HCP Email Deal with Redi-Data, Inc. Fortune 500 Snack Food Powerhouse Selects StayinFront for Multi-Country Digital Merchandising Pilot. How to Generate Responses with Direct Mail. EPoS Data Analysis Experts, SaaS Based Analytics for Brand Owners, Managers, Field Sales and Supply Chain Teams. Redi-Counts: 24/7 Access to Size Your HCP Target Audience. Matching the Marketing Medium with the Audience. Leadership Perspectives – Interviews, Insights – Life Sciences, Consumer Goods Experts. Market Share & Wallet Share: A Recipe for Reciprocity. HCP Reach™: The Next Step in Audience Identification and Targeting.
Redi-Data Announces Increased Email Record Counts. Redi-Data Introduces Mobile HCP Identification Capabilities with HCP Reach™ Sanitarium Health & Wellbeing Selects StayinFront to Fuel Healthy Gains in Field Force Eff by Stayinfront, Inc. 4 Main Components of an Effective Email. The Lead Generation To-Do List. StayinFront Welcomes Consumer Goods Industry Veteran Ed Lynch to its Business Development Team.
Rémy Cointreau Selects StayinFront Solutions for China Market. Direct Mail Super Powers. Dirty Data…Now That’s Scary - Redi-Data. Brochure Bonanza: Your Complete Guide to Brochure Marketing. StayinFront to Sponsor the 27th Annual Sharing Conference. The Importance of Data Appending - Redi-Data. 4 Metrics to Determine the Effectiveness of Your Direct Mail Campaign.