TIGERWOODS PR CRISIS

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http://www.huffingtonpost.com/graham-bensinger/steve-williams-tiger-woods_b_1094981.html

Graham Bensinger: Tiger Woods' Ex-Caddy Steve Williams: "Our Relationship Obviously Deteriorated Very Quickly"

I recently traveled to Auckland, New Zealand to sit down with Tiger Woods' former caddy Steve Williams for his first extensive interview since being fired by Tiger. The interview is for a new episode of In Depth .
Elin Nordegren said she wanted to save her marriage to Tiger Woods even after she was "blindsided" by his multiple affairs, but in the end the damage was irreparable and she didn't trust him. "I've been through hell," Nordegren, whose divorce was finalized Monday, told People magazine in the issue to hit newsstands Friday. Nordegren revealed that she had no clue about her golfing superstar husband's infidelities, saying she was "blindsided" and "embarrassed" by the affairs. http://abcnews.go.com/Entertainment/elin-nordegren-opens-tiger-woods-affairs-divorce-people/story?id=11473930#.TsR_Qhyg4mA

Elin Nordegren Opens Up About Tiger Woods' Affairs and Their Divorce in People Magazine

Tiger Woods Lost $22 Million In Endorsements In 2010

In Sports Illustrated's annual "Fortunate 50" ranking of the highest-earning American athletes, Tiger Woods is still No.1 on the list with more than $90 million. But, as the AP points out , if you look back at his 2009 numbers , you can see that Tiger's endorsement deals have gone down from $92 million to $70 million. http://articles.businessinsider.com/2010-07-21/sports/29954923_1_endorsement-deals-tiger-woods-highest-earning-american-athletes
The number of women who say they’ve been with Tiger Woods is growing but the ranks of his fans are falling. A new CNN Opinion Research poll shows that Woods’ popularity is tumbling.

Poll shows Tiger Woods' popularity amongst fans is falling amid controversy

http://www.nypost.com/p/news/national/tiger_woods_favorability_rating_foGjCYMHYrK3mtOhGYpmUL
Two economists from UC Davis have analyzed stock market returns following Tiger Woods’ car accident on Nov. 27 and subsequent announcement that he was indefinitely leaving golf. http://www.futurity.org/society-culture/sponsors-hit-hard-after-tiger-scandal/

Sponsors hit hard after Tiger scandal

Tiger Woods' mistress scandal costs shareholders of sponsors like Nike, Gatorade $12 billion

Tiger Woods is not the only one who blew big bucks with his image-busting cheating spree. http://www.nydailynews.com/news/tiger-woods-mistress-scandal-costs-shareholders-sponsors-nike-gatorade-12-billion-article-1.432269

Tiger Woods' sponsorship deathwatch - Dec. 9, 2009

http://money.cnn.com/2009/12/09/news/companies/tiger_woods_endorsements.fortune/ NEW YORK (Fortune) -- As Tigergate continues to unfold, the million-dollar question -- actually, make that the billion-dollar question -- remains: will his sponsors stick around?
The sex scandal surrounding golf icon Tiger Woods has put sports marketers in the rough.

Tiger Woods Endorsements: Which Sponsors Will Back Out?

http://www.time.com/time/nation/article/0,8599,1948181,00.html
Tiger Woods’s endorsement deal with Procter & Gamble Co.’s Gillette division will end next week as the company follows through on a plan it announced last year. http://www.bloomberg.com/news/2010-12-23/gillette-carries-out-plan-to-drop-tiger-woods-as-endorser-at-end-of-year.html

Tiger Woods's Gillette Endorsement Ends Next Week as Part of Plan in 2009

Tiger Woods is used to facing challenges on the golf course, but now he is navigating a public relations minefield.

Tiger Woods engulfed in PR storm

With a 9,000-square-foot Florida home, Tiger Woods and his wife have ample room to avoid talking to each other, but Woods' failure quickly to address the public continues to hurt his reputation as tabloids continue to write about alleged extramarital affairs , public relations experts say.

Can Tiger Woods Save His Image and Reputation? Public Relations Experts Weigh In