Tiger Woods Endorsements: Which Sponsors Will Back Out?
The sex scandal surrounding golf icon Tiger Woods has put sports marketers in the rough. They face a difficult choice. If they stick with him, they risk alienating consumers put off by the lurid allegations about Woods' private life.
The Real Losers in the Tiger Woods Scandal
One family has been destroyed, and millions have lost a role model. We know that these are the victims of Tiger Woods' depraved and selfish acts, but they are not the losers. The real losers in this whole affair will be the corporate sponsors who've just dumped a golden goose after what amounts to just another bread-and-butter scandal.
Tiger Woods Scandal: What Next for His Wife, Sponsors?
Tiger Woods really needs his wife. And his A game. That's the opinion of experts in the art of getting people through media crises like the one the golf champ faces after his single-car crash led to a multiwoman pileup of infidelity allegations. If Woods can persuade his wife Elin Nordegren not only to stick by him, but also to say in the presence of a large media outlet or two that she has forgiven her imperfect husband and that everyone else should feel free to do likewise, then resurrecting his image is easier than nine holes of putt-putt. Her being in the room while he makes a statement of contrition (see playbooks by Spitzer, Silda, or Bryant, Vanessa) is a close second.
Tiger Woods and the economy
Tiger Woods' affair resulted in a well-publicized car crash the day before Thanksgiving 2009. How did this impact the economy? According to research by two economics professors, it cost Tiger Woods' corporate sponsors $12 billion in lost stock value. Between November 25 and December 13, companies such as Gatorade, Nike and Electronic Arts stock prices fell 2.3%, costing shareholders $12 billion. Another impact could be lower viewership once the affair made Tiger decide to sit out that season. Nielson ratings showed that viewership is 50% higher when Tiger is playing a tournament.It is difficult to estimate the total impact this will have on the $75 billion golf industry.
Tiger Woods scandal could cost PGA millions
New York, Dec.11 (ANI): The sex-related scandal involving golfing great Tiger Woods could have a crippling effect on the PGA tour, and according to some estimates, the loss could be in millions of dollars and pounds. According to a CBS assessment, reports of Wood's alleged nine extra-marital affairs plus front-page headlines bearing steamy text messages are likely to compound both his and the PGA's problems. At the Chevron World Challenge golf tournament Sunday, the most famous face in golf was the man who wasn't there. Nor was there a single commercial featuring the golfer whose commercial endorsements are a large part of the estimated 130 million dollars that he earned this year.
Sponsors hit hard after Tiger scandal
Two economists from UC Davis have analyzed stock market returns following Tiger Woods’ car accident on Nov. 27 and subsequent announcement that he was indefinitely leaving golf. Their findings suggest the scandal reduced shareholder value in the golfer’s sponsor companies by 2.3 percent, or about $12 billion. (Credit: Paddy Briggs/2005) UC DAVIS (US)—The reputation of golfer Tiger Woods isn’t the only thing that took a major hit in the wake of the scandal involving his extramarital affairs, a recent study finds. Shareholders of Nike, Gatorade, and other sponsors lost a collective $5 to $12 billion, with sports-related companies faring the worst. The losses are separate from—and potentially much larger than—damage to Woods’ own earnings.
How the Tiger Woods scandal may emotionally affect his golf game
Here’s the obligatory Tiger Woods post on the blog. Whenever Tiger gets back to the course, some are wondering how his current travails will impact his golf game. NPR’s Shots interviewed a sports psychologist about the issue.
Tiger Woods signs deal with Rolex, first big endorsement since scandal broke
Tiger Woods has his first major endorsement since his downfall two years ago, announcing a deal Wednesday with Rolex to be one of its ambassadors. Woods had lost five major endorsements in the two years since he was exposed for serial adultery and eventually divorced. He previously had a watch deal with Tag Heuer, which dropped him two months ago. Only two weeks ago, Frys.com Open host venue CordeValle Golf Club played host to the prestigious PGA Cup, a Ryder Cup-style event featuring top club professionals from the United States and Britain-Ireland.
Tiger Woods and the PGA golf tour
By Michael McCarthy, USA TODAY Tiger Woods' self-imposed exile could cost him millions in endorsement dollars and winnings. But the loss of golf's biggest cash cow also could deliver a financial whammy to the PGA Tour, TV networks, corporate sponsors and other entities that rely on the world's No. 1 player to drive their business. Without the so-called Tiger Effect, pro golf could be staring at the Tiger Recession. The Tiger-less Tour begins in earnest today at the Farmers Insurance Open at Torrey Pines near San Diego.
The women, the events surrounding the golf great
Holly Sampson, Kalika Moquin, Mindy Lawton, Jamie Jungers, Cori Rist and Jaimee Grubbs are the allged Tiger Woods mistresses. Tiger Woods may be the world’s top golfer, but he’s looking like one sub-par husband and that perfect swing is no match for the kind of rough he's stuck in now. With eight alleged mistresses (and counting), Woods has bogeyed beyond the point of salvage and that careful wall he'd constructed to protect his private life is all but pulverized.
Tiger Woods' sponsorship deathwatch - Dec. 9, 2009
NEW YORK (Fortune) -- As Tigergate continues to unfold, the million-dollar question -- actually, make that the billion-dollar question -- remains: will his sponsors stick around? Chief among Woods' accomplishments is that he's the first athlete said to hit a billion in career earnings -- but most of that kitty comes from endorsements. According to Sports Illustrated, Woods' on-course earnings amounted to only 7% of the nearly $100 million he took home in 2008. So far, Woods' boosters, including Gillette, Accenture, Nike (NKE, Fortune 500) and Electronic Arts (ERTS), are all still on board. PepsiCo-owned Gatorade caused a brief stir yesterday when it announced it would discontinue selling Gatorade Tiger Focus in 2010.
