How to run a successful multichannel social media promotion. 31 Fresh and Tweetable Social Media Stats. Power Up Your Social Media Strategy Did you know that the average Twitter user is a 28 year-old female who speaks English, owns an iPhone and has a fondness for the color purple?
Have you asked yourself these questions, re: social media? Can you guess what demographic most heavily shares social media?
Nope, not the Justin Bieber lovin' teens, but women between the ages of 35 - 54. 4 kinds of online personas your nonprofit needs to deal with. TweetTweet Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, brands. Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas. To help you better understand these personas, they also published a handy infographic, which I sliced and diced below. U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016. How Social Media Has Changed Brand Engagement. I’ve just rebranded and relocated from Blogger to WP.
While organizing my old posts dating back to 2007, it was fun to see how brand engagement has completely transformed over the years. So, whadaya say we hop in the ol’ DeLorean, kick it to 88mph and take a look at the evolution of social media. In 2007 and 2008, much of the conversation was heated with bloggers and reporters going at each other while we examined social media’s impact on journalism. The general consensus was that bloggers were lonely losers living in their mom’s basements … but all of that was about to change.
What are nonprofits doing with social media? Six interesting stats. Quarterly Online Giving Index. Are You Effectively Using LinkedIn at Your Non-Profit? While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn.
As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence Non-profits should establish a solid presence on LinkedIn by creating a “Company” page with up to date information on the organization.
Some examples of well written non-profit company pages include The American Red Cross and United Way of America. Start to Network. No words necessary. I came across a picture the other night on Facebook that I promptly shared.
It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true. As you can see, a generous man is taking the very shoes off of his feet and donating them to a child in need. The child is obviously emotional about his gift. Social Media Users Expect Rapid Response To Complaints - Smb - Business/E-Business. One-fourth of poll respondents expect answers within an hour when using Facebook, Twitter to communicate with companies, finds British study.
(click image for larger view) Slideshow: Flock Browses All Your Social Connections Consumers have higher expectations for customer service on social media than other, more traditional channels, a new report finds. In fact, one-fourth of respondents who complain via Facebook or Twitter expect a reply within 60 minutes -- and 6% expect a response within 10 minutes, according to the study by Lightspeed Research and the Internet Advertising Bureau UK. Daily News on GoDubai, Middle East, Dubai, UAE Online News. Khalifa Sat to be ready for 2017 launch: Mohammed The satellite, the third that will be launched by Dubai and EIAST, will be constructed entirely by 45 Emirati engineers.
The sky is the limit for UAE aeronautical engineers, who have begun work on what will be the first Arab-made satellite — expected to be in the earth’s orbit by 2017. His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched the initial phase in building the satellite — to be called the Khalifa Sat in honour of the President, His Highness Shaikh Khalifa bin Zayed Al Nahyan — at the Emirates Institution for Advanced Science and Technology (EIAST) on Sunday. Shaikh Mohammed said at the launch the country was “extremely delighted” to see the sons and daughters of the UAE forming the first Arab team to both build and launch a satellite. “Our confidence in them is boundless and our ambitions are the sky’s limit and success comes from Allah.” (Khaleej Times) Why Google+ Doesn’t Care If You Never Come Back. Ad targeting.
Google+ is designed to power ad targeting, and for that it only needs you to sign up once. This lets it combine the biographical information you initially enter such as age, gender, education, employers, and places you’ve lived with your activity on Search, Gmail, Maps and all its other products to create an accurate identity profile. And this powers targeting of more relevant ads it can charge more for. So despite comScore showing that the average Google+ user only spends 3 minutes per month on Google+, VP Bradley Horowitz wasn’t lying when he told the Wall Street Journal “We’re growing by every metric we care about”.
Maybe when it first launched, Google+ had aspirations of stealing away some of your content feed reading time from Facebook and Twitter. But that was not why Google made building social functionality a priority. Isn’t it curious that Google+ doesn’t actually show you any ads? But the really sad part is that soon, biographical data won’t be enough either.