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Power Up Your Social Media Strategy Did you know that the average Twitter user is a 28 year-old female who speaks English, owns an iPhone and has a fondness for the color purple? Is that statistic likely to change your life?
Can you guess what demographic most heavily shares social media?
Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, brands. B lackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas. To help you better understand these personas, they also published a handy infographic , which I sliced and diced below. Here are the four basic groups of people you need to engage with in social media:
With numerous social media sites trying to figure out sure fire ways to monetise their site, they will find encouragement in the fact that advertisers are expected to increase social media spending over the next few years. According to a new report from BIA/Kelsey , the social ad spend for U.S. is expected to grow from $3.8 billion in 2011 to $9.8 billion in 2016, representing an annual increase of 21 per cent. In-between this period, social media ad spending is expected to be $4.6 billion by the end of this year and $5.6 billion by the end of 2013. Of this total, the vast majority of funds will be dedicated towards social display ads as out of the $9.8 billion that will be spent in 2016, $9.2 billion of that total will be dedicated towards social display ads. The rest of these funds, $0.63 billion, will be invested into social non-display ads.
I’ve just rebranded and relocated from Blogger to WP. While organizing my old posts dating back to 2007, it was fun to see how brand engagement has completely transformed over the years. So, whadaya say we hop in the ol’ DeLorean, kick it to 88mph and take a look at the evolution of social media. In 2007 and 2008, much of the conversation was heated with bloggers and reporters going at each other while we examined social media’s impact on journalism . The general consensus was that bloggers were lonely losers living in their mom’s basements … but all of that was about to change.
It’s the week of studies! First we had the eBenchmarks study , then the Convio benchmarks study , and now the Blackbaud social media benchmark study . It’s an opportunity to see how you stack up in all different ways online. The Blackbaud study shows despite limited budgets and staffing, nonprofits continue to find value in their growing social networks.
While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn . As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence Non-profits should establish a solid presence on LinkedIn by creating a “Company” page with up to date information on the organization. Some examples of well written non-profit company pages include The American Red Cross and United Way of America .
I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true. As you can see, a generous man is taking the very shoes off of his feet and donating them to a child in need. The child is obviously emotional about his gift.
Ad targeting. Google+ is designed to power ad targeting, and for that it only needs you to sign up once. This lets it combine the biographical information you initially enter such as age, gender, education, employers, and places you’ve lived with your activity on Search, Gmail, Maps and all its other products to create an accurate identity profile. And this powers targeting of more relevant ads it can charge more for. So despite comScore showing that the average Google+ user only spends 3 minutes per month on Google+, VP Bradley Horowitz wasn’t lying when he told the Wall Street Journal ”We’re growing by every metric we care about”.