How to run a successful multichannel social media promotion. Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use? In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube - and that’s just the social sites we hear about daily. As a business, it can be challenging to figure out the what, the where, and the how of doing a multichannel social media promotion. I’d like to address what it takes to be successful at that task, but in order to do so, we should first define what is a multichannel social promotion, what makes each channel unique, and what success actually looks like. What is a multichannel social media promotion? It’s a campaign that’s delivered or has impact on multiple social media channels.
What differentiates the channels? Women are five times as likely as men to use Pinterest. How to measure. 31 Fresh and Tweetable Social Media Stats. Power Up Your Social Media Strategy Did you know that the average Twitter user is a 28 year-old female who speaks English, owns an iPhone and has a fondness for the color purple? Is that statistic likely to change your life? I certainly hope not. However, it could have a real influence over the way you approach content creation and curation on the network, given that many of your personas could be 20-something women. The best inbound marketers realize their social media strategy can’t be stagnant.
From a purely selfish standpoint, if you’re hoping to gain exposure and followers on Twitter, Tweeting stats can be a wise maneuver. Social Behavior 1. 2. 85% of Internet users have Facebook accounts and 49% are on Twitter. 3. 4. 80% of people prefer to get coupons, promos, and discounts from brands in social media. 5. 6. 7. 55 percent of Americans ages 45-54 have a social media profile.
Social Media for Business 8. 9. Pinterest 10. 11. 12. 80% of Pinterest’s users are female. 13. 14. 15. Have you asked yourself these questions, re: social media? Can you guess what demographic most heavily shares social media? Nope, not the Justin Bieber lovin' teens, but women between the ages of 35 - 54. So if your nonprofit is trying to reach this group of people, social media is the way to do it. As I mentioned in my last blog post, I went to the Salsa Community Conference last week, and one of the sessions I attended was Small Organizations and Social Media: When is it Worth the Time and Effort?
With Maureen Wallbeoff of FireFly Partners, Courtney Sieloff of Revolution Messaging, and Yvette Hess of Bikes for the World. Here are some takeaways: As a small nonprofit, you should be using social media as a communication, engagement, and tracking tool. Is your org on Pinterest? A few things for you to keep in mind, and ask yourself: Have you considered using promoted ads or accounts on Facebook or Twitter? This lends to the question that was poised during the session: At what point is it a good time to hire a FT social media person? 4 kinds of online personas your nonprofit needs to deal with. TweetTweet Target audience: Nonprofits, cause organizations, foundations, NGOs, social enterprises, brands.
Blackbaud recently published a guide called How to Identify and Empower Those Who Can Engage an Entire Community that includes information about four distinct nonprofit social media personas. To help you better understand these personas, they also published a handy infographic, which I sliced and diced below. Here are the four basic groups of people you need to engage with in social media: Key influencers 1Key influencers are widely read, and their updates are shared by more people than posts generated by any other group. Engagers 2Engagers have well-established social networks and are strong influencers of people they know personally. Multichannel consumers 3Multichannel consumers enjoy keeping up with social media content and they occasionally participate. Standard consumers Developing your nonprofit’s personas.
U.S. Social Media Ad Spending To Reach $9.8 Billion By 2016. How Social Media Has Changed Brand Engagement. I’ve just rebranded and relocated from Blogger to WP. While organizing my old posts dating back to 2007, it was fun to see how brand engagement has completely transformed over the years.
So, whadaya say we hop in the ol’ DeLorean, kick it to 88mph and take a look at the evolution of social media. In 2007 and 2008, much of the conversation was heated with bloggers and reporters going at each other while we examined social media’s impact on journalism. The general consensus was that bloggers were lonely losers living in their mom’s basements … but all of that was about to change. As brands were coming to terms with the idea of citizen journalism, some wanted absolutely nothing to do with bloggers, much to their detriment. Remember in 2008 when Target told a blogger to buzz off? Of course, while we debated whether Bloggers were or were not “real” journalists in 2008, we were also creating laws to protect them and their sources. Of course, some brands really did get it right.
Connect: What are nonprofits doing with social media? Six interesting stats. Quarterly Online Giving Index | The Online Giving Study. Are You Effectively Using LinkedIn at Your Non-Profit? While most non-profits realize the benefits of Facebook, YouTube and Twitter, far fewer organizations fully realize the inherent power of LinkedIn. As one of the original social networking platforms geared primarily toward professionals and businesspeople, LinkedIn can provide your organization with networking and marketing benefits, no matter the size of your non-profit. Here’s how to effectively use the LinkedIn platform to increase your organization’s reach and profile: Establish a Presence Non-profits should establish a solid presence on LinkedIn by creating a “Company” page with up to date information on the organization. Some examples of well written non-profit company pages include The American Red Cross and United Way of America.
Be sure to upload your logo and include current information on the page. Start to Network After your home base is set up, it’s time to start networking on the site. Market Your Page Using Status Updates Starting Your Own Group How You Benefit. No words necessary. I came across a picture the other night on Facebook that I promptly shared. It had no explanation, no tag, no link, no credit, no nothing. Just a 4-word phrase, “Worth a Thousand Words”. The phrase was true.
As you can see, a generous man is taking the very shoes off of his feet and donating them to a child in need. The child is obviously emotional about his gift. Wherever they are, there seems to be some industrialization, but yet he/she is still struggling and in need of very basic necessities. See how I interpreted that? Storytelling is one of the most recommended communication tactics in marketing and fundraising today.
“Tell your brand’s story and connect deeper with your donors” “People relate to people” “Stories evoke emotions that drive action” The advice goes on and on. We’re in the days of digital, ladies and gentleman - of texting instead of talking, avatars instead of real appearances, emails instead of addressing, and pictures instead of words. Charity Water -Amber Bonner. Social Media Users Expect Rapid Response To Complaints - Smb - Business/E-Business. One-fourth of poll respondents expect answers within an hour when using Facebook, Twitter to communicate with companies, finds British study.
(click image for larger view) Slideshow: Flock Browses All Your Social Connections Consumers have higher expectations for customer service on social media than other, more traditional channels, a new report finds. In fact, one-fourth of respondents who complain via Facebook or Twitter expect a reply within 60 minutes -- and 6% expect a response within 10 minutes, according to the study by Lightspeed Research and the Internet Advertising Bureau UK. Yet if consumers notify a company of a problem using its Web site, 50% are happy to wait up to a day for a reply and 27% are content to wait for up to three days, the report said.
According to the study of 1,000 British online consumers, 44% make product or brand complaints via the company's Web site, while 36% pick up the phone. Consumers increasingly value social media, a 2010 Yankee Group study found. :: Daily News on GoDubai, Middle East, Dubai, UAE Online News:: Khalifa Sat to be ready for 2017 launch: Mohammed The satellite, the third that will be launched by Dubai and EIAST, will be constructed entirely by 45 Emirati engineers. The sky is the limit for UAE aeronautical engineers, who have begun work on what will be the first Arab-made satellite — expected to be in the earth’s orbit by 2017. His Highness Shaikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, launched the initial phase in building the satellite — to be called the Khalifa Sat in honour of the President, His Highness Shaikh Khalifa bin Zayed Al Nahyan — at the Emirates Institution for Advanced Science and Technology (EIAST) on Sunday.
Shaikh Mohammed said at the launch the country was “extremely delighted” to see the sons and daughters of the UAE forming the first Arab team to both build and launch a satellite. “Our confidence in them is boundless and our ambitions are the sky’s limit and success comes from Allah.” (Khaleej Times) Why Google+ Doesn’t Care If You Never Come Back. Ad targeting. Google+ is designed to power ad targeting, and for that it only needs you to sign up once. This lets it combine the biographical information you initially enter such as age, gender, education, employers, and places you’ve lived with your activity on Search, Gmail, Maps and all its other products to create an accurate identity profile. And this powers targeting of more relevant ads it can charge more for. So despite comScore showing that the average Google+ user only spends 3 minutes per month on Google+, VP Bradley Horowitz wasn’t lying when he told the Wall Street Journal “We’re growing by every metric we care about”.
Maybe when it first launched, Google+ had aspirations of stealing away some of your content feed reading time from Facebook and Twitter. While it needs a lot of work, the design and features Google+ have launched are solid, and I have the utmost respect for a team doing the best it can. Isn’t it curious that Google+ doesn’t actually show you any ads?