Get flash to fully experience Pearltrees
Breaking news: It seems that Google has started to extract and display price details from e-commerce sites if they are expressed using the GoodRelations vocabulary for rich-meta data in RDFa.
Paul Dunay’s recent post, Marketing Needs to Prepare for the Distributed Web , succinctly heralds the sea change from silos of online marketing technology and content to a far more open model. He gives examples of wikis, blogs, widgets, social networks, and other syndicated content that now live beyond the borders of a company’s primary web site. “If Marketing has become, or is in the midst of becoming, more distributed, then we must prepare to become more distributed in areas like content and measurement.
What should be the role of marketing in the semantic web ?
Flying home from the Semantic Technology Conference 2009 ( #semtech2009 on Twitter), I have to confess that I’m drunk on the Kool-Aid. My presentation on marketing in the semantic web attracted a packed room, and feedback — from both technical and business attendees — was incredibly positive.
A little over a year ago, I wrote a post on marketing in the semantic web (“semantic marketing”) that tackled the question of what marketing might be like in the semantic web . I should say that now, the semantic web is probably better thought of as a “web of data” — analogous to the existing web of human-readable content, but layered with structured and linked data that software can easily process.
Now that major companies are implementing linked data , and more marketing thought leaders are championing data as an outward-facing competitive advantage , the question I’m hearing more frequently is: How do you turn data into revenue?