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GoodRelationsInGoogle - Wiki of the E-Business and Web Science R

http://www.ebusiness-unibw.org/wiki/GoodRelationsInGoogle

From Wiki of the E-Business and Web Science Research Group

Marketing with Linked Data (MIT)

http://www.chiefmartec.com/2008/02/marketing-and-t.html

Paul Dunay's recent post, Marketing Needs to Prepare for the Distributed Web , succinctly heralds the sea change from silos of online marketing technology and content to a far more open model. He gives examples of wikis, blogs, widgets, social networks, and other syndicated content that now live beyond the borders of a company's primary web site.

Marketing and the distributed web

Marketing in the semantic web

Should there be any? According to the W3C, the semantic web is about common data formats that make it easy to integrate and combine data from diverse sources. It's about mapping ideas expressed in human language to data in a way that facilitates automatic processing, where software can programmatically comprehend how different pieces of data are related.

http://www.chiefmartec.com/2008/03/marketing-in-th.html

Marketers: the web of data is inevitable

Flying home from the Semantic Technology Conference 2009 ( #semtech2009 on Twitter), I have to confess that I'm drunk on the Kool-Aid. My presentation on marketing in the semantic web attracted a packed room, and feedback — from both technical and business attendees — was incredibly positive. But it was the sum of the rest of the conference that really inspired me to conclude:

A little over a year ago, I wrote a post on marketing in the semantic web ("semantic marketing") that tackled the question of what marketing might be like in the semantic web .

Data web marketing presentation

7 business models for linked data

Now that major companies are implementing linked data , and more marketing thought leaders are championing data as an outward-facing competitive advantage , the question I'm hearing more frequently is: I've organized these by how revenue is generated , from direct money-for-data to indirect branding programs. Within each of these revenue models, there's also a secondary dimension of how the data is delivered , whether in raw form for others to leverage in their own applications or embedded into a pre-packaged application provided directly to end-users.