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Competitive Research. Welcome to the last session of SES NY.

Competitive Research

Congratulations on making it. I’m hoping I make it through the next hour. If for some reason I don’t, I just want you to know that I loved you all. No, really. I do. Luckily, I have a feeling this session will be interesting and maybe a little dirty. We’re having some technical issues. Up first is Kristopher Jones. He wants to know what it means when you’re made the last speaker on the last day – does it mean you’re the best speaker or the best speaker. Why Do Competitive Research Identify your competition; benchmark for SEO/PPC purposesBetter understand your competition for purposes of optimal resource allocationGain insights into trends; identify opportunitiesSave time; create efficienciesDuplicate success; Avoid failureIt’s fun!

Search-based competitive research Trend Analysis with Google Trends [we get an example using the term "groupon"] Search Trend Data with Google Insights For Search Keyword Research with KeywordSpy Keyword Research with KeyCompete. Quantcast. The leading full service social media consultancy. Redefining Viral Marketing. InShare2 In September 2008 at Web 2.0 Expo in New York, I shared something that many, to this day, believe to the contrary, “There is no such thing as viral marketing.”

Redefining Viral Marketing

The declaration was empathetic in its direction to those marketers who have been on the receiving end of directives instructing them to create and unleash viral content. In parallel, the statement was aimed at those decision makers who assign such projects. Content, no matter how brilliant, creative, abstract, or controversial, is not inherently viral. Yet, we’re asked repeatedly to create viral videos, posts, and other social objects that will trigger an endless array of retweets, pages and profiles that immediately attract fans and followers accompanied by a deafening wall of sound propelled by word of mouth.

Content doesn’t make something viral; people are the primary source of powering social objects across the attention nodes that connect the human network. As individuals, we no longer find information, it finds us. 1. Internet Marketing Tools for SEO and Social Media. Heardable online reputation management and social media monitoring - hsn.com. Compete. SEO Platform for the Enterprise - Conductor. Nielsen BuzzMetrics.